2018 Sub-Saharan Africa Outlook

  • ID: 4395656
  • Country Profile
  • Region: Africa, Sub-Saharan Africa
  • 53 Pages
  • Frontier Strategy Group
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Understand the Risks to Watch and Signposts to Monitor in SSA

A comprehensive overview of Sub-Saharan Africa (SSA). Learn about the short- and long-term outlook for SSA, the 6 drivers of regional performance, as well as scenarios and disruptors to prepare for.

Sub-Saharan Africa’s (SSA’s) growth will improve fractionally in 2018, buoyed by greater currency stability in most markets, greater levels of investment, and the easing of drought conditions that plagued East and southern Africa in 2016–2017.

Low global prices for oil and metals will dampen prospects for markets dependent on extractives, and consequently demand in these markets will be subdued. Oil-importing economies, notably in East Africa, will accelerate.

As customers emerge from the post-2014 oil price crash environment, the nature of demand will change: Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) segments will all become more discerning and value conscious. This will require adaptations in strategy and execution that businesses need to integrate into their 2018 SSA plans.

What you will learn

  • What is the long-term outlook for businesses investing in Sub-Saharan Africa
  • Which macroeconomic and geopolitical drivers matter most in 2018
  • Understand the risks to watch and signposts to monitor in SSA

What you will receive

  • Immediate access to the 53-page PDF report
  • Exclusive email updates covering emerging markets business topics
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Executive Summary

Section 1: FSG View on Sub-Saharan Africa

  • Sub-Saharan Africa Growth is Moderating
  • Demand Profiles are Changing
  • Market Resilience Will Be Critica
  • Focus on Healthy Consumer Markets
  • Reprioritize Your Market Portfolio
  • Reassess Consumer Segments
  • Megatrends Drive the Long-Term Outlook
  • Economic Diversification
  • Consumer Spending
  • Foreign Investment
  • Government Spending
  • Natural Resources
  • Infrastructure Investment
  • Technological Innovation
  • Rising Government Debt
  • Growing Inequality
  • Political Reform Process

Section 2: Drivers of Sub-Saharan Africa’s Performance in 2017

  • Driver #1: Low Commodity Prices
  • Driver #2: Currency Volatility
  • Driver #3: Ease of Doing Business
  • Driver #4: Political Transitions
  • Driver #5: Moderately Improving Weather
  • Driver #6: Rising Business Costs
  • Implications for Action

Section 3: 2018 Country and Sub-Regional Outlooks

  • Sub-Saharan Africa Sub-Market Clusters
  • West Africa Outlook
  • East Africa Outlook
  • Southern Africa Outlook
  • Central Africa Outlook
  • Nigeria Outlook
  • South Africa Outlook
  • Kenya Outlook
  • Angola Outlook

Section 4: Scenarios & Disruptors

  • Disruptor #1: Sustained Oil Price Collapse
  • Disruptor #2: China Hard Landing
  • Disruptor #3: Trump Trade Chaos
  • Disruptor #4: RIP PAX Americana
  • Disruptor #5: Nigeria President Dies
  • Disruptor #6: DR Congo Chaos Escalates
  • Disruptor #7: EAC Trade Talks Break Down
  • Disruptor #8: ANC Split

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