Brazil B2C E-Commerce Market 2017 tells of the continued growth of online retail in Brazil, including predictions of a double-digit growth rate for at least the next four years. Brazil is the largest online retail market in Latin America, and a leader among global emerging markets, a group in which it is predicted to maintain its fourth ranked position by E-Commerce sales through the middle of the next decade. The number of Internet connections is growing, but only about half of connected households made purchases last year, indicating growth potential, according to this report.
The rapid increase in the number of smartphones between 2011 and 2016 has widened the opportunity for online shopping. The report indicates that close to 75% of online shoppers make purchases with a mobile device.
The leading competitor on the Brazilian online retail scene is B2W Digital, through several popular online shops. B2W Digital is seeing increasing revenues through the marketplace model, which is gaining popularity among online shoppers. In second place in Brazilian B2C E-Commerce is Mercado Livre, which beats B2W Digital’s Americanas.com by number of unique visitors, according to surveys cited in the report. China-based Aliexpress is the third ranking E-Commerce website among Brazilian shoppers.
One unique aspect of B2C E-Commerce in Brazil is the use of local payment method Boleto Bancario and credit card installment payments. Brazilian shoppers also watch carefully for added costs such as handling and delivery fees, and will readily abandon a shopping cart if they don’t find their preferred payment method and expected delivery costs, according to surveys cited in this new report.
Key Questions Answered
- What are the growth projections for B2C E-Commerce sales in Brazil in 2017 and beyond?
- How large is E-Commerce’s share of total retail sales in Brazil predicted to be by 2021?
- What are the top product categories in Brazilian B2C E-Commerce?
- Which payment methods are preferred by online shoppers in Brazil?
- Who are the largest online retailers in Brazil in terms of E-Commerce sales?
1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview, September 2017
Retail E-Commerce Sales Forecast in Brazil, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
M-Commerce and E-Commerce Sales CAGR in Brazil Compared to Selected Countries in Latin America, in %, 2015-2019f
Internet Penetration in Brazil Compared to Selected Countries in Latin America, in % of individuals, 2016
Number of Smartphone Users in Brazil Compared to Selected Countries in Latin America, in millions, 2014-2020f
M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017
Smartphone Penetration, in % of Households, 2011 & 2016
Mobile Shopper Penetration, in % of Internet Users Who Own a Smartphone, September 2015 & September 2016
Breakdown of Frequency of Shopping Online via Tablet or Smartphone, in % of Online Shoppers, June 2017
B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
Reasons for Purchasing via Mobile, in % of Mobile Shoppers, September 2016
Product Categories Purchased via Mobile, in % of Mobile Shoppers, September 2016
Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 - 2016
Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 - 2016
Product Categories Purchased in Cross-Border Online Shopping, in % of Online Shoppers, 2016
Most Popular Social Network Accessed by Online Shoppers, in % of Online Shoppers, June 2017
4. Sales & Shares
B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2017f
B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2021f
E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2016e & 2020f
Breakdown of Online Shoppers by Gender, in %, June 2017
Breakdown of Online Shoppers by Age Group, in %, June 2017
Breakdown of Online Shoppers by Region, in %, June 2017
Top 10 Cities by Share of B2C E-Commerce Orders, in %, Q1 2017
Product Categories Purchased Online, in % of Online Shoppers, June 2017
Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2016
Top 5 B2C E-Commerce Product Categories by Conversion Rate, in %, March 2017
Online Shopping Cart Abandonment Rate, by Product Category, in %, Q1 2017
Breakdown of E-Commerce Sales by Selected Product Segments, in %, 2010 & 2018f
Share of Travel in E-Commerce Volume, by Accommodation and Transportation, in %, 2015 & 2020f
Online and Mobile Payment Trends, 2016
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Breakdown of the Number of Payment Installments Used, in % of Online Shoppers, 2015 & 2016
Reasons For Using Boleto Bancario, in % of Online Shoppers Who Use Boleto Bancario, July 2017
Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, Q1 2017
Breakdown of Payment Methods Used in the Last Online Purchase from International Site, in % of Cross-Border Online Shoppers, 2013 - 2016
Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q1 2015 – Q4 2016
Share of Online Orders With Delivery Delays, in %, Q1 2015 – Q4 2016
Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017
B2C E-Commerce Players Overview, September 2017
Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2015
Top 3 E-Commerce Websites, incl. Total Website Visits, in millions, and Brazil’s Share of Total Visits, in %, and Estimated Number of Website Visits from Brazil, in millions, July 2017
Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016
Top 5 International E-Commerce Websites, in % of Online Shoppers, 2016
- Alibaba Group Holding Ltd
- Amazon.com Inc.
- B2W Companhia Digital
- Cielo SA
- Cnova NV
- eBay Inc.
- Group Netshoes
- Lojas Americanas SA
- Magazine Luiza SA
- Mastercard Inc
- Mercado Livre
- PayPal Inc
- Privalia Venta Directa SA
- Submarino.com Ltd
- Via Varejo SA
- Visa Inc
- Walmart Brasil
- Walmart Stores Inc