United Kingdom Health & Beauty market is forecast to grow by 21.1% over the next five years, in part driven by inflation which is set to reach 2.1% in 2017 - the highest level since 2000. While some shoppers will rein in self treating and gifting purchases, the essential nature of the sector protects spend from being diverted elsewhere. Meanwhile, growing consumer interest in health and wellness is supporting wants-driven purchases despite squeezed disposable incomes.
Skincare is forecast to be the fastest growing subsector out to 2022, rising 27.9%, with much of this due to product innovation in both the mass and premium markets. We expect skin preparation products such as masks, serums and primers to outperform.
Health & beauty specialists will achieve the strongest share gains out to 2022, rising 0.4 percentage points to 41.0%. We expect Savers’ offer to continue to resonate with value-driven shoppers, while Superdrug should retain its appeal owing to its well-targeted product offer, enjoyable shopping environment and improved online proposition. Brands will also identify further opportunities to open their own stores, supporting specialist sales.
Stores remain the primary purchase channel, with 93.5% of sector shoppers buying instore. However, spend continues to shift online, with sales forecast to grow 65.9% out to 2022, to reach 11.6% of the market. Investment by Amazon, pureplay specialists and the market leaders will boost online spend, especially as demands for convenience are targeted via delivery saver schemes, subscribe & save schemes and click & collect services.
Boots remains the market leader with a 20.5% share in 2017 - though this has dropped on the year owing to further price pressure from general merchandisers and discounters. Indeed these retailers have also hit the big four grocers - which are all expected to cede share in 2017.
The report "The UK Health & Beauty Market 2017-2022" offers comprehensive insight and analysis of the market and categories (including forecasts up to 2022), the major players, the main trends, and consumer attitudes.
In depth, this report provides the following analysis:
- Identifying the factors that are driving the health & beauty sector.
- Exploring what people buy and spend in the health & beauty sector.
- Looking at the retailers consumers use in the health & beauty sector.
- Understanding how consumers shop in the health & beauty sector.
- Exploring motivations and views on shopping for health & beauty.
- Stores remain the primary purchase channel, with 93.5% of sector shoppers buying instore. However, spend continues to shift online, with sales forecast to grow 65.9% out to 2022, to reach 11.6% of the market.
- Skincare is forecast to be the fastest growing subsector out to 2022, with much of this due to product innovation in both the mass and premium markets. We expect skin preparation products such as masks, serums and primers to outperform.
- The health & beauty market remains very female dominated, with 78.0% of females buying into the category in the past year, compared to 41.5% of males. Retailers need to better exploit males’ interest in health, wellness and fitness by encouraging them to buy into other categories such as skincare.
- Identify the retailers which are best placed to take advantage of ingredient and beauty innovation trends for 2017/18 to understand the competition in the market and inform new product development.
- Understand what The Body Shop needs to do to build its market share and regain relevance under its new owner, Natura Cosméticos, and what this means for other established retailers in the market.
- Recognise the impact of the online pureplays such as feelunique, Cult Beauty, Lookfantastic as well as ASOS and Amazon in the health & beauty market to adapt your online strategy, and understand how to compete against these retailers.
- Understand the impact of community pharmacy funding cuts on pharmacy retailing and how it will benefit retailers, particularly leaders, in the health & beauty market.
- Identify the drivers in the market such as the health & wellness trend and continued rise of bloggers, celebrities and fitness personalities which are broadening the appeal of health products, and understand which categories are performing well to aid range planning.
- The Body Shop
- New Look
- Cult Beauty
- Procter & Gamble
- Holland & Barrett
- Marks & Spencer
- John Lewis