The UK Health & Beauty Market 2018-2023
Summary
UK consumers continue to exhibit polarised beauty shopping habits as they are enticed by premium brands as well as cheaper value alternatives, putting a squeeze on the midmarket. Indeed value players and discounters are opting to emulate midmarket and premium products in a bid to secure spend.
As the department store channel continues to suffer and store closures will hit both House of Fraser and Debenhams over the next five years, it is expected the likes of John Lewis and online pureplays to steal customers owing to their focus on premium brands and fulfillment prowess.
An emphasis on holistic health & beauty means that today’s consumers are looking for products that enhance overall wellbeing. This includes how they feel consciously about products, which has led to a rise in interest in ethical and animal cruelty-free products. Retailers must adapt to this demand with greater promotion and clarity over ethical ranges, while exploiting demand for vegan and cruelty-free ranges, which have gained popularity.
Interest in health categories such as sports nutrition and vitamins is also increasing as part of the quest for optimal wellbeing, creating a growth opportunity.
"The UK Health & Beauty Market 2018-2023", report offers comprehensive insight and analysis of the health & beauty market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.
The report focuses on health (OTC medicines & other health) and beauty (babycare, bathroom toiletries, cosmetics, dental care, haircare, men's toiletries, paper products, fragrance, skincare, and other beauty).
Scope
Reasons to buy
Summary
UK consumers continue to exhibit polarised beauty shopping habits as they are enticed by premium brands as well as cheaper value alternatives, putting a squeeze on the midmarket. Indeed value players and discounters are opting to emulate midmarket and premium products in a bid to secure spend.
As the department store channel continues to suffer and store closures will hit both House of Fraser and Debenhams over the next five years, it is expected the likes of John Lewis and online pureplays to steal customers owing to their focus on premium brands and fulfillment prowess.
An emphasis on holistic health & beauty means that today’s consumers are looking for products that enhance overall wellbeing. This includes how they feel consciously about products, which has led to a rise in interest in ethical and animal cruelty-free products. Retailers must adapt to this demand with greater promotion and clarity over ethical ranges, while exploiting demand for vegan and cruelty-free ranges, which have gained popularity.
Interest in health categories such as sports nutrition and vitamins is also increasing as part of the quest for optimal wellbeing, creating a growth opportunity.
"The UK Health & Beauty Market 2018-2023", report offers comprehensive insight and analysis of the health & beauty market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.
The report focuses on health (OTC medicines & other health) and beauty (babycare, bathroom toiletries, cosmetics, dental care, haircare, men's toiletries, paper products, fragrance, skincare, and other beauty).
Scope
- While Boots remains as market leader, it continues to cede share, as spend shifts away to discounters and online pureplays
- Skincare is the highest growth category, with spend expected to rise by 22.8% over the next five years as a demand for ingredient transparency and innovative new brands drives interest
- 93.4% of UK health & beauty shoppers purchased an item in a store in the past year.
Reasons to buy
- Use our in depth analysis of Boots to understand why the leading retailer is losing share and what is needed to compete with the larger players in the market
- Understand how department store closures will affect other health & beauty retailers and plan strategic opportunities for growth
- Consider the impact of health & wellness to allow you to better ensure your category and product will meet future consumer demand
- Learn how to target a younger demogaphic of men with a growing interest in health & beauty to expand your customer base.
Table of Contents
1 THE HOT ISSUES- Market drivers and inhibitors in health & beauty
- Main issues in health & beauty:
- Consumer demand for optimal health & wellbeing goes mainstream
- Sainsbury’s focuses on improved beauty offer to drive interest back to larger stores
- Value dupes pose threat to midmarket beauty retailers
- Department store closures present opportunity for rivals to steal premium beauty spend
- Strategies for success
2 WHAT PEOPLE BUY
- Headlines
- The sector at a glance
- The sector in context
- Overall sector size
- Overall sector growth
- Category growth in health & beauty
- Category dynamics: health
- Category dynamics: OTC medicines
- Category dynamics: other health
- Category dynamics: beauty
- Category dynamics: babycare
- Category dynamics: bathroom toiletries
- Category dynamics: cosmetics
- Category dynamics: dental care
- Category dynamics: haircare
- Category dynamics: men's toiletries
- Category dynamics: paper products
- Category dynamics: fragrance
- Category dynamics: skincare
- Category dynamics: other beauty
- Spend per head
- Online sector size
- Online dynamics
3 WHERE PEOPLE BUY
- Headlines
- Channels of distribution
- Market shares
- Key metrics for leading retailers
- Visited retailers
- Retailer profiles
- Boots
- Superdrug
- Primark
- Poundland
- Amazon
- Holland & Barrett
- KIKO
- Competitor dynamics
4 HOW & WHY PEOPLE SHOP
- Headlines
- Who shops and where they are located
- Which categories they buy
- Channels used by consumers
- Fulfilment methods used by consumers
- Frequency of shopping
- What's important when purchasing health & beauty
- Likelihood of recommending retailer to a friend
5 METHODOLOGY
- What is included
- Market sizing
List of Tables
- Health & beauty spend by subcategory, 2018e and 2023e
- Health & beauty channel split: 2018e and 2023e
- Market share prospects out to 2020 for the top 10 players
- Five year market shares for the top 10 players, 2013-2018e
- Comparative metrics for the leading retailers
- Retailer competitor overlap for the top 10 players, 2018
- Purchase penetration at subcategory level, by demographic, 2018
- Channel usage by demographic (instore, online, mail order), 2018
- Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2018
- What drives health & beauty purchases, by demographic, 2018
- What drives health & beauty purchases, by retailer, 2018
List of Figures
- Health & beauty share of total retail spending, 2013, 2018e and 2023e
- Health & beauty growth compared with other major sectors, 2018e-23e
- Overall health & beauty: size of the market 2013-2023e
- Overall health & beauty: inflation & volume, 2013-2023e
- Category growth in health & beauty, 2018e-2023e
- Health: category size and growth rates, 2013-2023e
- OTC medicines: category size and growth rates, 2013-2023e
- Other health: category size and growth rates, 2013-2023e
- Beauty: category size and growth rates, 2013-2023e
- Babycare: category size and growth rates, 2013-2023e
- Bathroom toiletries: category size and growth rates, 2013-2023e
- Cosmetics: category and growth rates, 2013-2023e
- Dental care: category size and growth rates, 2013-2023e
- Haircare: category size and growth rates, 2013-2023e
- Men's toiletries: category size and growth rates, 2013-2023e
- Paper products: category size and growth rates, 2013-2023e
- Fragrance: category size and growth rates, 2013-2023e
- Skincare: category size and growth rates, 2013-2023e
- Other beauty: category size and growth rates, 2013-2023e
- Health & beauty spend per head, 2018e-2023e, and per age group, 2018e
- Online health & beauty penetration, 2013-2023e
- Online health & beauty size and growth rates, 2013-2023e
- Channel splits for health & beauty, 2018e and 2023e
- Market shares of top 10 health & beauty retailers, 2017 and 2018e
- Top 20 most visited health & beauty retailers, 2018
- Boots: consumer dynamics and where else they shop, 2018
- Boots: health & beauty market share, 2013-2018e
- Superdrug: consumer dynamics and where else they shop, 2018
- Superdrug: health & beauty market share, 2013-2018e
- Primark: consumer dynamics and where else they shop, 2018
- Primark: health & beauty market share, 2013-2018e
- Poundland: consumer dynamics and where else they shop, 2018
- Poundland: health & beauty market share, 2013-2018e
- Amazon: consumer dynamics and where else they shop, 2018
- Amazon: health & beauty market share, 2013-2018e
- Holland & Barrett: consumer dynamics and where else they shop, 2018
- Holland & Barrett: health & beauty market share, 2013-2018e
- KIKO: consumer dynamics and where else they shop, 2018
- KIKO: health & beauty market share, 2013-2018e
- Health & beauty shopper penetration by demographic and region, 2018
- Purchase penetration at category level, 2018
- Channel usage (instore, online and mail order/catalogue) 2018
- Fulfilment method for health & beauty (home delivery, click & collect, third-party pickup), 2017, 2018
- Frequency of health & beauty purchases by demographic, 2018
- What drives health & beauty purchases, 2017 and 2018
- Likelihood of recommending a retailer to a friend, 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- ASOS
- B&M
- Birchbox
- Bodycare
- boohoo.com
- Boots
- Burt's Bees
- Charlotte Tilbury
- Crabtree & Evelyn
- Cult Beauty
- Debenhams
- Decathlon
- Deciem
- Dove
- Drunk Elephant
- e.l.f
- eos
- Feelunique
- Glamglow
- Go Outdoors
- H&M
- Healthspan
- Holland & Barrett
- Home Bargains
- House of Fraser
- John Lewis & Partners
- KIKO
- Kylie Cosmetics
- La Prairie
- Lidl
- Lloyds Pharmacy
- L'Occitane
- Lookfantastic
- Lush
- Makemehealthy.com
- Marks & Spencer
- Missguided
- Molton Brown
- Morrisons
- Myprotein
- Nail'd it
- Nars
- New Look
- Next
- NYX
- Origins
- PIXI
- QUIZ
- Riemann P20
- REN
- Sainsbury's
- Savers
- Selfridges
- Simply Supplements
- Space NK
- Supercuts
- Superdrug
- Tesco
- The Body Shop
- The Fragrance Shop
- The Ordinary
- Too Faced
- VITL
- Waitrose
- Wilko
- Yes To
