Country Profile: Make-Up Sector in Russia

  • ID: 4396637
  • Report
  • Region: Russia
  • 80 pages
  • GlobalData
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FEATURED COMPANIES

  • Amway Corporation
  • Chanel S.A.
  • Faberlic Ltd
  • Lumene Group
  • Nouba
  • Shiseido Company Limited
  • MORE
Country Profile: Make-Up Sector in Russia

Summary

Russian Make-Up sector accounted for a volume share of 3.7% of the global market and 43.9% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 4.5% during 2016-2021. Growth in the sector is driven by Russian economy coupled with high level of urbanization in the country. Russian women are spending more amount of income on personal care products and growing aging population of women is also aiding the growth of the sector. Per capita consumption stood at 1.42 units compared to the global and Eastern Europe levels of 1.08 units and 1.30 units, respectively, in 2016.

Lip Make-Up was the largest with value sales of RUB26,394.2 Million (US$396.2 Million) in 2016. It is also expected to grow the fastest at a CAGR of 5.1% compared to Face Make-Up, Eye Make-Up (4.2%) and Nail Make-Up (2.7%).

Health & Beauty Stores was the leading distribution channel in the Russian Make-Up sector, accounting for a total value share of 29.4% in 2016. It was followed by Hypermarkets & Supermarkets and Department Stores with shares of 22.2% and 13.2%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Russian Make-Up sector. It accounted for a share of 76.5%, followed by Glass and Flexible Packaging with shares of 21.4% and 2.1% respectively.

Top five brands in the Russian Make-Up sector accounted for 45.8% value share in 2016. Private labels accounted for 2.5% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among consumers who have received Tertiary education. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for a 43% share in 2016.

The report "Country Profile: Make-Up Sector in Russia" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Micys Company S.P.A., Coty, Inc., Procter & Gamble, Mary Kay, Inc., The Estee Lauder Companies Inc., Beyu Cosmetics And More Gmbh, L`Oreal S.A., Faberlic Ltd, Oriflame Cosmetics S.A., Lumene Group, Artdeco Cosmetic Gmbh, Amway Corporation, Nouba, Invima Ab, Chanel S.A., Cosnova Gmbh, Avon Products, Inc., Shiseido Company, Limited, United Europe Holding OAO, Vivienne Cosmetics AG, LVMH Moet Hennessy - Louis Vuitton, Yves Rocher International

Scope
  • The Make-Up sector in Russia accounted for 43.9% volume share in the Eastern European region in 2016
  • The per capita consumption of Make-Up is higher in Russia compared to the global and regional level
  • Lip Make-Up is the largest market in value and volume terms in the Russian Make-Up sector
  • Per capita consumsption of Eye Make-Up, Lip Make-Up and Nail Make-Up, is high in Russia compared to global and regional levels
  • Health & Beauty Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets
  • Avon accounts for the leading share in the Russian Make-Up sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Amway Corporation
  • Chanel S.A.
  • Faberlic Ltd
  • Lumene Group
  • Nouba
  • Shiseido Company Limited
  • MORE
1. Report Scope
2. Executive Summary
3. Russia in the Global and Regional Context
3.1. Russia’s share in the Global and Eastern European Make-Up sectors
3.2. Russia compared to other leading countries in Eastern Europe
4. Market Size Analysis - Make-Up Sector
4.1.1. Value and volume analysis - Make-Up sector in Russia
4.2. Per capita consumption - Russia compared to Eastern Europe and globally
4.3. Value and volume analysis of markets in the Make-Up sector
4.4. Growth analysis by markets
5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up
6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up
7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Private label share analysis
8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact

List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis of the Eye Make-Up market categories, 2011-2021
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Brand Value - Make-Up sector, 2016
Table 9: Brand Value - the Eye Make-Up market, 2016
Table 10: Brand Value - the Face Make-Up market, 2016
Table 11: Brand Value - the Lip Make-Up market, 2016
Table 12: Brand Value - the Nail Make-Up market, 2016
Table 13: Consumption of Make-Up by gender and markets (Million Units, 2016)
Table 14: Consumption of Make-Up by age and markets (Million Units, 2016)
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 16: Consumption of Make-Up by urbanization and markets (Million Units, 2016)
Table 17: Market Definitions
Table 18: Category Definitions
Table 19: Channel Definitions
Table 20: Market Value for Eye Make-Up - by category (RUB Million), 2011-2021
Table 21: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
Table 22: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
Table 23: Market Value for Face Make-Up - by category (RUB Million), 2011-2021
Table 24: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
Table 25: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
Table 26: Market Value for Lip Make-Up - by category (RUB Million), 2011-2021
Table 27: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
Table 28: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
Table 29: Market Value for Nail Make-Up (RUB Million), 2011-2021
Table 30: Market Value for Nail Make-Up (US$ Million), 2011-2021
Table 31: Market Volume for Nail Make-Up (Million Units), 2011-2021
Table 32: Make-Up Sales Distribution in Russia - by Markets (RUB Million), 2016
Table 33: Package Material (in Million pack units)
Table 34: Pack Type (in Million pack units)
Table 35: Closure Type (in Million pack units)
Table 36: Primary Outer Type (in Million pack units)
Table 37: Exchange Rates: (US$-RUB), 2011-2021
Table 38: GDP Per Capita (RUB)
Table 39: Population
Table 40: Consumer Price Index
Table 41: Age Profile (Millions of Persons)

List of Figures
Figure 1: Volume share of Russia in the global and Eastern European Make-Up sector, 2011-2021
Figure 2: Russia compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 4: Per capita consumption in Russia compared to global and Eastern European average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Russia compared to the global and Eastern European average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
Figure 16: Leading brands in the Russian Make-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Private label penetration by markets (value terms), 2016
Figure 22: Growth analysis, private label and brands, 2011-2016
Figure 23: Packaging share and growth analysis by package material, 2011-2021
Figure 24: Use of package material by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by pack type, 2011-2021
Figure 26: Use of pack type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by closure type, 2011-2021
Figure 28: Use of closure type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 30: Use of primary outer type by markets (in pack units), 2016
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: Russia’s GDP per capita, 2011-2016
Figure 33: Population growth in Russia, 2011-2016
Figure 34: Consumer Price Index, Russia, 2010-2016
Figure 35: Age Profile, Russia, 2016
Figure 36: Consumption of Make-Up by gender, Russia, 2016
Figure 37: Consumption of Make-Up by age, Russia, 2016
Figure 38: Consumption of Make-Up by education, Russia, 2016
Figure 39: Consumption of Make-Up by urbanization, Russia, 2016
Figure 40: About
Note: Product cover images may vary from those shown
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  • Micys Company S.P.A.
  • Coty Inc.
  • Procter & Gamble
  • Mary Kay Inc.
  • The Estee Lauder Companies Inc.
  • Beyu Cosmetics And More Gmbh
  • L`Oreal S.A.
  • Faberlic Ltd
  • Oriflame Cosmetics S.A.
  • Lumene Group
  • Artdeco Cosmetic Gmbh
  • Amway Corporation
  • Nouba
  • Invima Ab
  • Chanel S.A.
  • Cosnova Gmbh
  • Avon Products Inc.
  • Shiseido Company Limited
  • United Europe Holding OAO
  • Vivienne Cosmetics AG
  • LVMH Moet Hennessy - Louis Vuitton
  • Yves Rocher International
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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