Country Profile: Make-Up Sector in Brazil

  • ID: 4396642
  • Report
  • Region: Brazil
  • 74 pages
  • GlobalData
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FEATURED COMPANIES

  • Avon Products Inc.
  • Contem 1 G Sa
  • Grupo Boticario
  • Jequiti Cosmeticos
  • L`Oreal S.A.
  • Marcelo Beauty
  • MORE
Country Profile: Make-Up Sector in Brazil

Summary

Brazilian Make-Up sector accounted for a volume share of 5.52% of the global market and 38.6% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 7.5% during 2016-2021. Increasing influence of social media trends coupled with the introduction of affordable and multi-functional products with claims such as ‘natural’ and ‘organic’ is expected to drive consumption in the sector. Per capita consumption stood at 1.49 units in Brazil compared to the global and Latin American levels of 1.08 units and 1.59 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of R$2,429 Million (US$696.7 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 9% compared to Eye Make-Up, Lip Make-Up, and Face Make-Up (7%).

Hypermarkets & Supermarkets was the leading distribution channel in the Brazilian Make-Up sector, accounting for a total value share of 21% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of 13.5% and 11.8%, respectively. In 2016, Rigid Plastics was the most commonly used package material in the Brazilian Make-Up sector. It accounted for a share of 59.4%, followed by Glass and Flexible Packaging with shares of 37.1% and 3.5% respectively.

Top five brands in the Brazilian Make-Up sector accounted for 58.3% value share in 2016. Private labels accounted for 3.2% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among Brazilians who have received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Young Adults together accounted for 38.9% share in 2016.

The report "Country Profile: Make-Up Sector in Brazil", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Avon Products, Inc., Natura Cosmeticos S A, Risque Cosmetics L.L.C., L`Oreal S.A., Grupo Boticario, Contem 1 G Sa, Jequiti Cosmeticos, Laboratorio Avamiller De Cosmeticos Ltda, Marcelo Beauty, Laboratories Dr. N.G. Payot

Scope
  • The Make-Up sector in Brazil is forecast to grow at 7.5% CAGR in value terms during 2016-2021.
  • The per capita consumption of Make-Up is higher in Brazil compared to global level.
  • The Nail Make-Up market is forecast to register the fastest growth during 2016-2021.
  • Hypermarkets & Supermarkets is the largest distribution channel, followed by Health & Beauty Stores.
  • Private label penetration is highest in the Lip Make-Up market.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Avon Products Inc.
  • Contem 1 G Sa
  • Grupo Boticario
  • Jequiti Cosmeticos
  • L`Oreal S.A.
  • Marcelo Beauty
  • MORE
1. Report Scope
2. Executive Summary
3. Brazil in the Global and Regional Context
3.1. Brazil’s share in the Global and Latin American Make-Up sectors
3.2. Brazil compared to other leading countries in Latin America
4. Market Size Analysis - Make-Up Sector
4.1. Value and volume analysis - Make-Up sector in Brazil
4.2. Per capita consumption - Brazil compared to Latin America and globally
4.3. Value and volume analysis of markets in the Make-Up sector
4.4. Growth analysis by markets
5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up
6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up
7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Private label share analysis
8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact

List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis of the Eye Make-Up market categories, 2011-2021
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Brand Value - Make-Up sector, 2016
Table 9: Brand Value - the Eye Make-Up market, 2016
Table 10: Brand Value - the Face Make-Up market, 2016
Table 11: Brand Value - the Lip Make-Up market, 2016
Table 12: Brand Value - the Nail Make-Up market, 2016
Table 13: Consumption of Make-Up by gender and markets (Million Units, 2016)
Table 14: Consumption of Make-Up by age and markets (Million Units, 2016)
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 16: Consumption of Make-Up by degree of urbanization and markets (Million Units, 2016)
Table 17: Market Definitions
Table 18: Category Definitions
Table 19: Channel Definitions
Table 20: Market Value for Eye Make-Up - by category (R$ Million), 2011-2021
Table 21: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
Table 22: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
Table 23: Market Value for Face Make-Up - by category (R$ Million), 2011-2021
Table 24: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
Table 25: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
Table 26: Market Value for Lip Make-Up - by category (R$ Million), 2011-2021
Table 27: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
Table 28: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
Table 29: Market Value for Nail Make-Up - by category (R$ Million), 2011-2021
Table 30: Market Value for Nail Make-Up - by category (US$ Million), 2011-2021
Table 31: Market Volume for Nail Make-Up - by category (Million Units), 2011-2021
Table 32: Make-Up Sales Distribution in Brazil - by Markets (R$ Million), 2016
Table 33: Package Material (in Million pack units)
Table 34: Pack Type (in Million pack units)
Table 35: Closure Type (in Million pack units)
Table 36: Primary Outer Type (in Million pack units)
Table 37: Exchange Rates: (US$-R$), 2011-2021
Table 38: GDP Per Capita (R$)
Table 39: Population
Table 40: Consumer Price Index
Table 41: Age Profile (Millions of Persons)

List of Figures
Figure 1: Volume share of Brazil in the global and Latin American Make-Up sector, 2011-2021
Figure 2: Brazil compared to the top four countries in Latin America - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 4: Per capita consumption in Brazil compared to global and Latin American average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Brazil compared to the global and Latin American average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
Figure 16: Leading brands in the Brazilian Make-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Private label penetration by markets (value terms), 2016
Figure 22: Growth analysis, private label and brands, 2011-2016
Figure 23: Packaging share and growth analysis by package material, 2011-2021
Figure 24: Use of package material by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by pack type, 2011-2021
Figure 26: Use of pack type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by closure type, 2011-2021
Figure 28: Use of closure type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 30: Use of primary outer type by markets (in pack units), 2016
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: Brazil’s GDP per capita, 2011-2016
Figure 33: Population growth in Brazil, 2011-2016
Figure 34: Consumer Price Index, Brazil, 2010-2016
Figure 35: Age Profile, Brazil, 2016
Figure 36: Consumption of Make-Up by gender, Brazil, 2016
Figure 37: Consumption of Make-Up by age, Brazil, 2016
Figure 38: Consumption of Make-Up by education, Brazil, 2016
Figure 39: Consumption of Make-Up by degree of urbanization, Brazil, 2016
Figure 40: About
Note: Product cover images may vary from those shown
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  • Avon Products Inc.
  • Natura Cosmeticos S A
  • Risque Cosmetics L.L.C.
  • L`Oreal S.A.
  • Grupo Boticario
  • Contem 1 G Sa
  • Jequiti Cosmeticos
  • Laboratorio Avamiller De Cosmeticos Ltda
  • Marcelo Beauty
  • Laboratories Dr. N.G. Payot
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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