Country Profile: Make-Up Sector in Thailand

  • ID: 4396643
  • Report
  • Region: Thailand
  • 79 pages
  • GlobalData
1 of 4

FEATURED COMPANIES

  • Amway Corporation
  • Clarins Group
  • Elizabeth Arden Inc.
  • Kose Corporation
  • Nu Skin Enterprises Inc
  • Oriflame Cosmetics S.A.
  • MORE
Country Profile: Make-Up Sector in Thailand

Summary

Thai Make-Up sector accounted for a volume share of 0.715% of the global market and 3.8% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 5.2% during 2016-2021. Growing economy and rising awareness of Thai women about their outward appearance is resulting in increasing Make-Up product purchases, hence boosting the growth of the sector in Thailand. Per capita consumption stood at 0.57 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.

Face Make-Up was the largest with value sales of ?9,066.1 Million (US$257 Million) in 2016. However, Eye Make-Up is expected to grow the fastest at a CAGR of 5.8% compared to Face Make-Up, Lip Make-Up (4.6%), and Nail Make-Up.

Hypermarkets & Supermarkets was the leading distribution channel in the Thai Make-Up sector, accounting for a total value share of 38.2% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of 30% and 11.1%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Thai Make-Up sector. It accounted for a share of 83.7%, followed by Glass and Flexible Packaging with shares of 13.7% and 2.6% respectively.

Top five brands in the Thai Make-Up sector accounted for 47.1% value share in 2016. Mistine is the leading brand in the sector accounting for 13.8% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among Thai people who attended Pre- Primary School. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 44.5% share in 2016.

The report "Country Profile: Make-Up Sector in Thailand", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Icc International Public Company Limited,Procter & Gamble,Revlon, Inc.,The Estee Lauder Companies Inc.,Better Way (Thailand) Company Limited,L`Oreal S.A.,Kose Corporation,Osotspa Co Ltd,Nu Skin Enterprises Inc,Clarins Group,Oriflame Cosmetics S.A.,Amway Corporation,Chanel S.A.,Elizabeth Arden, Inc.,Cosnova Gmbh,Shiseido Company, Limited,Giffarine Skyline Unity Ltd,Op Natural Products Ltd,GMM Grammy PCL

Scope
  • The Thai Make-Up sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016.
  • Of the four markets, Face Make-Up was the largest market, while, Eye Make-Up is expected to grow the fastest during 2016-2021.
  • The top five brands in the Thai Make-Up sector accounted for 47.1% value share in 2016.
  • Mistine is the leading brand in the sector.
  • Hypermarkets & Supermarkets was the leading distribution channel in the Thai Make-Up sector.
  • Rigid Plastics was the most commonly used package material
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Amway Corporation
  • Clarins Group
  • Elizabeth Arden Inc.
  • Kose Corporation
  • Nu Skin Enterprises Inc
  • Oriflame Cosmetics S.A.
  • MORE
1. Report Scope
2. Executive Summary
3. Thailand in the Global and Regional Context
3.1. Thailand’s share in the Global and Asia-Pacific Make-Up sectors
3.2. Thailand compared to other leading countries in Asia-Pacific
4. Market Size Analysis - Make-Up Sector
4.1. Value and volume analysis - Make-Up sector in Thailand
4.2. Per capita consumption - Thailand compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Make-Up sector
4.5. Growth analysis by markets
5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up
6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up
7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact

List of Tables
Table 1: Volume share of Thailand in the global and Asia-Pacific Make-Up sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 9: Brand Value - Make-Up sector, 2016
Table 10: Brand Value - the Eye Make-Up market, 2016
Table 11: Brand Value - the Face Make-Up market, 2016
Table 12: Brand Value - the Lip Make-Up market, 2016
Table 13: Brand Value - the Nail Make-Up market, 2016
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016)
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016)
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 17: Consumption of Make-Up by urbanization and markets (Million Units, 2016)
Table 18: Market Definitions
Table 19: Category Definitions
Table 20: Channel Definitions
Table 21: Market Value for Eye Make-Up - by category (? Million), 2011-2021
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
Table 24: Market Value for Face Make-Up - by category (? Million), 2011-2021
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
Table 27: Market Value for Lip Make-Up - by category (? Million), 2011-2021
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
Table 30: Market Value for Nail Make-Up (? Million), 2011-2021
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021
Table 33: Components of change - by Market
Table 34: Make-Up Sales Distribution in Thailand - by Markets (? Million), 2016
Table 35: Package Material (in Million pack units)
Table 36: Pack Type (in Million pack units)
Table 37: Closure Type (in Million pack units)
Table 38: Primary Outer Type (in Million pack units)
Table 39: Exchange Rates: (US$-?), 2011-2021
Table 40: GDP Per Capita (?)
Table 41: Population
Table 42: Consumer Price Index
Table 43: Age Profile (Millions of Persons)

List of Figures
Figure 1: Thailand compared to the top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the Thai Make-Up sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Thailand compared to the global and Asia-Pacific average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
Figure 16: Leading brands in the Thai Make-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Packaging share and growth analysis by package material, 2011-2021
Figure 22: Use of package material by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by pack type, 2011-2021
Figure 24: Use of pack type by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by closure type, 2011-2021
Figure 26: Use of closure type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 28: Use of primary outer type by markets (in pack units), 2016
Figure 29: Relative comparison of countries based on PEST analysis
Figure 30: Thailand’s GDP per capita, 2011-2016
Figure 31: Population growth in Thailand, 2011-2016
Figure 32: Consumer Price Index, Thailand, 2010-2016
Figure 33: Age Profile, Thailand, 2016
Figure 34: Consumption of Make-Up by Gender, Thailand, 2016
Figure 35: Consumption of Make-Up by age, Thailand, 2016
Figure 36: Consumption of Make-Up by education, Thailand, 2016
Figure 37: Consumption of Make-Up by urbanization, Thailand, 2016
Figure 38: About
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Icc International Public Company Limited
  • Procter & Gamble
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • Better Way (Thailand) Company Limited
  • L`Oreal S.A.
  • Kose Corporation
  • Osotspa Co Ltd
  • Nu Skin Enterprises Inc
  • Clarins Group
  • Oriflame Cosmetics S.A.
  • Amway Corporation
  • Chanel S.A.
  • Elizabeth Arden Inc.
  • Cosnova Gmbh
  • Shiseido Company Limited
  • Giffarine Skyline Unity Ltd
  • Op Natural Products Ltd
  • GMM Grammy PCL
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll