Country Profile: Make-Up Sector in Sweden

  • ID: 4396644
  • Report
  • Region: Sweden
  • 74 pages
  • GlobalData
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FEATURED COMPANIES

  • Chanel
  • Dior
  • Isadora
  • Lancôme
  • Mary Kay
  • Maybelline
  • MORE
Country Profile: Make-Up Sector in Sweden

Summary

Swedish Make-Up sector accounted for a volume share of 0.78% of the global market and 4.5% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 4.3% during 2016-2021. A large middle age population, which is a major consumer segment for Make-Up products, is driving the sector in Sweden. Further, an increasing number of women in workforce is translating to higher purchasing power, thus fuelling the sales for Make-Up products in the country. Per capita consumption in Sweden stood at 4.34 units compared to the global and Western Europe levels of 1.08 units and 2.31 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of Skr2,007.5 Million (US$234.4 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 4.6% compared to Eye Make-Up, Face Make-Up (4.2%), and Lip Make-Up.

Hypermarkets & Supermarkets was the leading distribution channel in the Swedish Make-Up sector, accounting for a total value share of 37.4% in 2016. It was followed by Health & Beauty Stores with a share of 33.3%, in the same year. Rigid Plastics was the most commonly used package material in the Swedish Make-Up sector with a share of 62.4% in 2016. It was followed by Glass and Flexible Packaging with shares of 34.4% and 3.2% respectively.

Top five brands in the Swedish Make-Up sector accounted for 41.8% value share in 2016. Isadora accounted for the leading value share of 12% in the Swedish Make-Up sector. Consumption of Make-Up products is high among the female population. It is also high among Swedish consumers who have attended Upper Secondary school. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for a 48.5% share in 2016.

The report "Country Profile: Make-Up Sector in Sweden", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Isadora, Max Factor , Maybelline, Mary Kay, Make Up Store, Lancôme, Clinique, L`Oreal Paris, Dior, The Body Shop, Lumene, Kanebo, Clarins, Chanel, Revlon, Estée Lauder, Yves Rocher, Oriflame, Mavala, Yves Saint Laurent, Elizabeth Arden.

Scope
  • The per capita consumption of Make-Up is higher in Sweden compared to the global and regional level
  • Of the four markets, Eye Make-Up was the largest by value sales in 2016
  • Hypermarkets & Supermarkets was the leading distribution channel in the Swedish Make-Up sector
  • Isadora is the leading distribution channel for Make-Up products in Sweden
  • Rigid Plastics was the most commonly used package material in the Swedish Make-Up sector in 2016
  • Consumption of Make-Up products is high among Swedish consumers who have attended Upper Secondary school
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Chanel
  • Dior
  • Isadora
  • Lancôme
  • Mary Kay
  • Maybelline
  • MORE
1. Report Scope
2. Executive Summary
3. Sweden in the Global and Regional Context
3.1. Sweden’s share in the Global and Western EuropeanMake-Up sectors
3.2. Sweden compared to other leadingcountries in Western Europe
4. Market Size Analysis - Make-UpSector
4.1. Value and volume analysis - Make-Up sector in Sweden
4.2. Per capita consumption -Sweden compared to Western Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysisof markets in the Make-Up sector
4.5. Growth analysis by markets
5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-Up
5.4. Market analysis: LipMake-Up
5.5. Market analysis: NailMake-Up
6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: LipMake-Up
6.5. Distribution channel share analysis: NailMake-Up
7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact

List of Tables
Table 1: Volume share of Sweden in the global and Western Europe Make-Up sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 9: Brand Value - Make-Up sector, 2016
Table 10: Brand Value - the Eye Make-Up market, 2016
Table 11: Brand Value - the Face Make-Up market, 2016
Table 12: Brand Value - the Lip Make-Up market, 2016
Table 13: Brand Value - the Nail Make-Up market, 2016
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016)
Table 15: Consumption of Make-Upby age and markets (Million Units, 2016)
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 17: Consumption of Make-Upby urbanization and markets (Million Units, 2016)
Table 18: Market Definitions
Table 19: Category Definitions
Table 20: Channel Definitions
Table 21: Market Value for Eye Make-Up - by category (Skr Million), 2011-2021
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
Table 24: Market Value for Face Make-Up - by category (Skr Million), 2011-2021
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
Table 27: Market Value for Lip Make-Up - by category (Skr Million), 2011-2021
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
Table 30: Market Value for Nail Make-Up (Skr Million), 2011-2021
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021
Table 33: Components of change - by Market
Table 34: Make-Up Sales Distribution in Sweden - by Markets (Skr Million), 2016
Table 35: Package Material (in Million pack units)
Table 36: Pack Type (in Million pack units)
Table 37: Closure Type (in Million pack units)
Table 38: Primary Outer Type (in Million pack units)
Table 39: Exchange Rates: (US$-Skr), 2011-2021
Table 40: GDP Per Capita (Skr)
Table 41: Population
Table 42: Consumer Price Index
Table 43: Age Profile (Millions of Persons)

List of Figures
Figure 1: Sweden compared to the top four countries in Western Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 3: Per capita consumption in Sweden compared to global and Western European average, 2011-2021
Figure 4: Degree of trading up/down in the SwedishMake-Up sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Sweden compared to the global and Western European average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, LipMake-Upmarket, 2011-2021
Figure 10: Value and volume growth analysis, NailMake-Upmarket, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, LipMake-Up market, 2011-2016
Figure 15: Distribution channel share, NailMake-Up market, 2011-2016
Figure 16: Leading brands in the SwedishMake-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Packaging share and growth analysis by package material, 2011-2021
Figure 22: Use of package material by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by pack type, 2011-2021
Figure 24: Use of pack type by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by closure type, 2011-2021
Figure 26: Use of closure type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 28: Use of primary outer type by markets (in pack units), 2016
Figure 29.1: Relative comparison of countries based on PEST analysis
Figure 29.2: Relative comparison of countries based on PEST analysis
Figure 29.3: Relative comparison of countries based on PEST analysis
Figure 30: Sweden’s GDP per capita, 2011-2016
Figure 31: Population growth in Sweden, 2011-2016
Figure 32: Consumer Price Index, Sweden, 2010-2016
Figure 33: Age Profile, Sweden, 2016
Figure 34: Consumption of Make-Upby gender, Sweden, 2016
Figure 35: Consumption of Make-Up by age, Sweden, 2016
Figure 36: Consumption of Make-Up by education, Sweden, 2016
Figure 37: Consumption of Make-Up by urbanization, Sweden, 2016
Figure 38: About
Note: Product cover images may vary from those shown
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  • Isadora
  • Max Factor
  • Maybelline
  • Mary Kay
  • Make Up Store
  • Lancôme
  • Clinique
  • L`Oreal Paris
  • Dior
  • The Body Shop
  • Lumene
  • Kanebo
  • Clarins
  • Chanel
  • Revlon
  • Estée Lauder
  • Yves Rocher
  • Oriflame
  • Mavala
  • Yves Saint Laurent
  • Elizabeth Arden.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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