Country Profile: Wine Sector in Brazil

  • ID: 4396697
  • Report
  • Region: Brazil
  • 78 pages
  • GlobalData
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FEATURED COMPANIES

  • Almaden Vineyards
  • Bacardi Limited
  • Cancao Wines
  • Casa Di Conti Ltda
  • Marcus James Wines
  • Miolo The Wine Group
  • MORE
Country Profile: Wine Sector in Brazil

Summary

Brazilian Wine sector accounted for a volume share of 1.71% of the global market and 22.1% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 3.8% during 2016-2021. Large middle class population coupled with growing disposable income and increasing awareness for Wine as a social-drink can be attributed to the growth of Wine sector in the country. Per capita consumption stood at 2.7 liters compared to the global and Latin America levels of 6.25 liters and 6.74 liters, respectively, in 2016.

Still Wine was the largest with value sales of R$15,276.7 Million (US$4,381.9 Million) in 2016. The market is also expected to grow the fastest at a CAGR of 4.2% during 2016-2021, compared to Sparkling Wine and Fortified Wine.

On-trade transactions held the leading share in the distribution of Wine in Brazil, accounting for a total volume share of 37.9% in 2016. It was followed by Food & Drinks Specialists with a 34.8% volume share, while Hypermarkets &Supermarkets accounted for a 22.6% share in the same year. Glass is the most commonly used package material in the Brazilian Wine sector. In 2016, it accounted for a volume share of 99.7%, followed by Paper & Board, with a share of 0.3%.

The top five brands in the Brazilian Wine sector accounted for a 26.6% volume share in 2016. Private labels accounted for 3.1% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 34.9%, followed by Pre-Mid-Lifers with a 23.1% share.

The report "Country Profile: Wine Sector in Brazil" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Cooperativa Vinicola Aurora Ltda, Casa Di Conti Ltda, Vinhos Salton SA Industria e Comercio, Miolo The Wine Group, Marcus James Wines, Cancao Wines, Almaden Vineyards, Viña Concha Y Toro S.A., Saint Germain Ltd, Bacardi Limited

Scope
  • The Wine sector in Brazil accounted for 22.1% volume share in the Latin American region, in 2016.
  • The Still Wine market is forecast to register the fastest growth during 2016-2021.
  • On-trade transactions held the leading share in the distribution of Wine, followed by Food & Drinks Specialists.
  • Sangue De Boi accounted for the leading share in the Brazilian Wine sector.
  • Private label penetration is highest in the Fortified Wine and Still Wine markets.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Almaden Vineyards
  • Bacardi Limited
  • Cancao Wines
  • Casa Di Conti Ltda
  • Marcus James Wines
  • Miolo The Wine Group
  • MORE
1. Report Scope
2. Executive summary
3. Brazil in the global and regional context
3.1. Brazil’s share in the Global and Latin American Wine sector
3.2. Brazil compared to other leading countries in Latin America
4. Market size analysis - Wine sector
4.1. Value and volume analysis - Wine sector in Brazil
4.2. Per capita consumption - Brazil compared to Latin America and globally
4.3. Value and volume analysis of markets in the Wine sector
4.4. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Fortified Wine
5.3. Market analysis: Sparkling Wine
5.4. Market analysis: Still Wine
6. Distribution analysis
6.1. Distribution channel share analysis: Wine
6.2. Distribution channel share analysis: Fortified Wine
6.3. Distribution channel share analysis: Sparkling Wine
6.4. Distribution channel share analysis: Still Wine
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Fortified Wine
7.3.2. Sparkling Wine
7.3.3. Still Wine
7.4. Private label share analysis
8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type
9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age
10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact

List of Tables
Table 1: Volume share of Brazil in the global and Latin America Wine sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of Fortified Wine market categories, 2011-2021
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021
Table 7: Value analysis of Still Wine market by categories, 2011-2021
Table 8: Volume analysis of Still Wine market by categories, 2011-2021
Table 9: Brand Volume - Wine sector, 2016
Table 10: Brand Volume - Fortified Wine market, 2016
Table 11: Brand Volume - Sparkling Wine market, 2016
Table 12: Brand Volume - Still Wine market, 2016
Table 13: Brand Volume - Port category
Table 14: Brand Volume - Sherry category
Table 15: Brand Volume - Vermouth category, 2016
Table 16: Brand Volume - Other Fortified Wine category, 2016
Table 17: Brand Volume - Cava category, 2016
Table 18: Brand Volume - Champagne category, 2016
Table 19: Brand Volume - Prosecco category, 2016
Table 20: Brand Volume - Other Sparkling Wine category, 2016
Table 21: Brand Volume - Red Wine category, 2016
Table 22: Brand Volume - Rose Wine category, 2016
Table 23: Brand Volume - White Wine category, 2016
Table 24: Consumption of Wine by gender and markets (Million Liters, 2016)
Table 25: Consumption of Wine by age and markets (Million Liters, 2016)
Table 26: Consumption of Wine by education and markets (Million Liters, 2016)
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016)
Table 28: Market Definitions
Table 29: Category Definitions
Table 30: Channel Definitions
Table 31: Market Value for Fortified Wine - by category (R$ Million) 2011-2021
Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021
Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021
Table 34: Market Value for Sparkling Wine - by category (R$ Million) 2011-2021
Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021
Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021
Table 37: Market Value for Still Wine - by category (R$ Million) 2011-2021
Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021
Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021
Table 40: Wine Sales Distribution in Brazil - by Markets (Million Liters), 2016
Table 41: Package Material (in Million pack units)
Table 42: Pack Type (in Million pack units)
Table 43: Closure Type (in Million pack units)
Table 44: Primary Outer Type (in Million pack units)
Table 45: Exchange Rates: (US$-R$), 2011-2021
Table 46: GDP Per Capita (R$)
Table 47: Population
Table 48: Consumer Price Index
Table 49: Age Profile (Millions of Persons)

List of Figures
Figure 1: Brazil compared to other top four countries in Latin America - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021
Figure 3: Per capita consumption* in Brazil compared to global and Latin American average, 2011-2021
Figure 4: Value and volume growth analysis by markets, 2016-2021
Figure 5: Per capita consumption* (by markets) in Brazil compared to global and Latin American average, 2016
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021
Figure 9: Distribution channel share (Volume), Wine, 2011-2016
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016
Figure 13: Leading brands in the Brazilian Wine sector, volume share, 2016
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016
Figure 16: Leading brands in the Still Wine market, volume share, 2016
Figure 17: Private label penetration by markets (volume terms), 2016
Figure 18: Growth analysis, private label and brands, (2011-2016)
Figure 19: Packaging share and growth analysis by package material, 2011-2021
Figure 20: Use of package material by markets (in pack units), 2016
Figure 21: Packaging share and growth analysis by pack type, 2011-2021
Figure 22: Use of pack type by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by closure type, 2011-2021
Figure 24: Use of closure type by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 26: Use of primary outer type by markets (in pack units), 2016
Figure 27: Relative comparison of countries based on PEST analysis
Figure 28: Brazil’s GDP per capita, 2011-2016
Figure 29: Population growth in Brazil, 2011-2016
Figure 30: Consumer Price Index, Brazil, 2010-2016
Figure 31: Age Profile, Brazil, 2016
Figure 32: Consumption of Wine by Gender, Brazil, 2016
Figure 33: Consumption of Wine by age, Brazil, 2016
Figure 34: Consumption of Wine by education, Brazil, 2016
Figure 35: Consumption of Wine by degree of urbanization, Brazil, 2016
Figure 36: About
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  • Cooperativa Vinicola Aurora Ltda
  • Casa Di Conti Ltda
  • Vinhos Salton SA Industria e Comercio
  • Miolo The Wine Group
  • Marcus James Wines
  • Cancao Wines
  • Almaden Vineyards
  • Viña Concha Y Toro S.A.
  • Saint Germain Ltd
  • Bacardi Limited
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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