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5G Monetisation: Will Gigabit LTE and 5G bring Higher Revenues?

  • ID: 4396778
  • Report
  • 61 pages
until Dec 31st 2019
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  • AT&T
  • Deutsche Telekom
  • Huawei
  • Mobil1
  • Orange
  • Samsung
  • MORE

This study on the monetisation of 4G and 5G first examines how 4G is currently monetised by MNOs given that this is a key challenge for the industry as a whole.

It then explores in depth the paths to monetising 5G and how to avoid the traps and pitfalls encountered with 4G.

The study gives views on the new business models and value chains that are likely to be created by 5G.

Finally, it analyses three scenarios for 5G monetisation.

Note: Product cover images may vary from those shown
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  • AT&T
  • Deutsche Telekom
  • Huawei
  • Mobil1
  • Orange
  • Samsung
  • MORE

1. Executive Summary
1.1. LTE monetisation
1.1.1. How is LTE currently monetised?
1.1.2. LTE is still difficult to monetise
1.2. How could 5G get rid of LTE models?
1.2.1. Specific technological components to enable 5G
1.2.2. 5G new opportunities
1.2.3. Three scenarios for 5G monetisation
1.3. Market forecasts

2. Methodology and definitions
2.1. General methodology of reports
2.2. Market assessment and forecasts

3. LTE monetisation
3.1. How is LTE currently monetised?
3.1.1. Volume-based billing
3.1.2. Speed-based pricing
3.1.3. Vertically integrated companies’ content strategies: HD video a new criterion
3.2. LTE is still difficult to monetise in Europe
3.3. Has LTE investment been profitable?

4. Will 5G kill LTE business models?
4.1. 5G has more specificities than former mobile technologies
4.1.1. Key challenges and design principles
4.1.2. Key technological components to meet key challenges
4.1.3. MNOs’ benefits from network slicing and virtualisation
4.2. A host of 5G technical trials are validating 5G capabilities
4.3. 5G brings in new opportunities
4.3.1. 5G is expected to enhance current use cases and expand to new ones
4.3.2. 5G will integrate many technologies -- cellular, wireless, LPWAN IoT and more. Usage will be truly gigantic, necessitating new ideas
4.3.3. 5G eases arrival of new players on network portions or advent of new arrangements
4.4. Three scenarios for 5G monetisation
4.4.1. Factors affecting scenarios
4.4.2. Scenario 1: eMBB, immersive and interactive Virtual Reality /Augmented Reality (VR/AR)
4.4.3. Scenario 2: Ultra-reliable MTC/Ultra-Reliable Low-Latency Communications (uMTC/uRLLC)
4.4.4. Scenario 3: Massive IoT and verticals
4.4.5. Wrap-up

5. Market forecasts
5.1. LTE market forecasts
5.1.1. SIM LTE estimates and forecasts
5.1.2. LTE revenues estimates and forecasts
5.2. 5G market forecasts

6. Annex: operator benchmark

7. Glossary

Tables and Figures
Table 1: Overview of key features for the three scenarios
Table 2: Pricing parameters for mobile plans
Table 3: Operator data allowances
Table 4: Unlimited plans in Europe
Table 5: The Swisscom Natel Infinity product line
Table 6: Vodafone’s DE plans
Table 7: SFR product line
Table 8: Mobile operator value-added content services
Table 9: Movistar: Mobistar quadruple play bundles
Table 10: 5th percentile user spectral efficiency, as defined by ITU-WP5D
Table 11: Emerging video formats
Table 12: Features of 5G to the home
Table 13: Wireless surgery and wireless robots key features
Table 14: Massive IoT and verticals key features
Table 15: Key features overview for the three scenarios
Table 16: Post-paid mobile data plans associated with a smartphone
Figure 1: How mobile traffic is evolving
Figure 2: Mobile ARPU decline in selected West European countries
Figure 3: EBITDA margins declining trend in Western Europe
Figure 4: Capex-to-sales ratio analysis in selected Western European countries
Figure 5: Relationships between QoS/QoE and EBITDA margins in selected Western European MNOs
Figure 6: Performance objectives for 5G and associated use cases
Figure 7: HetNet
Figure 8: Optimal role sharing among cloud, Mobile Edge Computing and Device to Device
Figure 9: 5G: From Vision to Standard Innovation
Figure 10: Network slicing opportunities
Figure 11: Traditional mobile value chain
Figure 12: The disrupted value chain of wireless telecommunications industry, as seen by the 5G PPP METIS-II project
Figure 13: ‘Small cell as a Service’ value chain
Figure 14: Private Virtual Network Operator (PVNO) model
Figure 15:  ‘Tower overlay over 5G’ value chain
Figure 16: Sport event integrating virtual reality
Figure 17: In-vehicle infotainment
Figure 18: 5G to the home
Figure 19: Wireless surgery and wireless robots
Figure 20: LTE subscription estimates and forecasts, 2012-2020
Figure 21: LTE revenues estimates and forecasts, 2015-2020
Figure 22: 5G subscriptions
Figure 23: 5G revenues

Note: Product cover images may vary from those shown
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Leading MNOs, including:

  •  AT&T
  •  BT
  •  China Mobile
  •  Deutsche Telekom
  •  Etisalat
  •  KT
  •  Mobil1
  •  Orange
  •  Proximus
  •  SK Telecom
  •  StarHub
  •  Telecom Italia
  •  TeliaSonera
  •  Telstra
  •  Verizon

Leading equipment vendors and chipset manufacturers, including:

  •  Ericsson
  •  Huawei
  •  Nokia
  •  Qualcomm
  •  Samsung
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