Air France-KLM in Travel (World)

  • ID: 4396789
  • Company Profile
  • Region: Global
  • 33 pages
  • Euromonitor International
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Air France-KLM has had a challenging few years, marked by difficult labour relations, terrorism across Europe, and weak GDP growth. However, improvements across the continent’s economies and the return of Asian tourists present an opportunity to boost its various airlines’ positions. Air France-KLM has launched a new strategy - “Trust Together” - to help turn around its performance.

The Air France-KLM in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Air France-KLM in Travel (World)

September 2017
Introduction
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
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