Southwest Airlines Co in Travel (World)

Southwest Airlines remains the leading low-cost carrier in the world by a significant margin. In its home market of the US, however, Southwest finds itself increasingly squeezed between large scheduled airlines and ultra-low-cost competitors. For Southwest to thrive in the 21st century, it must find a way to boost its revenues and reduce its costs without sacrificing the unique aspects of its brand that have won the airline legions of loyal customers.

The Southwest Airlines Co in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;


• Pinpoint growth sectors and identify factors driving change;


• Understand the competitive environment, the market’s major players and leading brands;


• Use five-year forecasts to assess how the market is predicted to develop.