Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025

  • ID: 4397187
  • Report
  • Region: Global
  • 186 Pages
  • Markets and Markets
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The Augmented Reality Automotive Market is Projected to Grow at a CAGR of 30.31% During the Forecast Period, to Reach a Market Size of USD 7.98 Billion By 2025

FEATURED COMPANIES

  • Continental Ag
  • Denso Corporation
  • Garmin Ltd.
  • Microvision, Inc.
  • Nippon Seiki Co., Ltd.
  • Panasonic Corporation
  • MORE

“Rapid technological advancement and increasing consumer demand for advanced safety functions are expected to fuel the demand for the augmented reality automotive market”

The augmented reality automotive market is projected to grow at a CAGR of 30.31% during the forecast period, to reach a market size of USD 7.98 billion by 2025. This highly advanced technology is expected to be launched in luxury and premium range of vehicles once it becomes commercially available in 2018-2019. The luxury car segment is one of the larger contributors to the global luxury goods market. This car segment is primarily led by the demand for technologically advanced cars in developed countries such as U.S., Germany, U.K. and emerging markets such as China and Brazil that have an increasing number of affluent buyers. With growing demand for in-vehicle safety functions and advanced technology, OEMs are increasingly combining connectivity and safety functions to maintain brand differentiation and attract consumers. The growth of such combinations could escalate the role for augmented reality head-up displays (AR HUD), which would integrate real-time advanced driver assistance systems with the safety functions of AR HUD.

“Passenger car is the fastest growing segment of the augmented reality automotive market”

Passenger cars are estimated to account for the largest share of the augmented reality automotive market. The market growth in the segment can be attributed to the growing demand for advanced technology in passenger cars. The need to monitor multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road. The AR HUD will enhance safety by displaying all the information required by the driver on the windshield of a vehicle in the driver’s line of sight. The AR HUD, when integrated with active and passive systems, will assist a driver in avoiding crashes. The demand for such advanced technology is expected to increase in developing and developed countries such as the U.S., Germany, U.K., China, and Japan, where there is high adoption of advanced in-vehicle safety technologies.

“Semi-autonomous is the fastest growing segment of the augmented reality automotive market, by level of autonomous driving”

With the increase in demand for semi-autonomous functions, the penetration of semi-autonomous vehicles is expected to rise in the coming years. The demand for semi-autonomous vehicles is driven by the need for a more comfortable and safe driving experience that will provide enhanced safety, even in potentially dangerous driving circumstances. In addition, technologically driven companies and OEMs are collaborating to make semi-autonomous vehicles a safe mode of transportation, thereby engaging consumer curiosity. Semi-autonomous driving capabilities, which use adaptive cruise control and advanced sensor technologies, can help the vehicle to provide in-depth information to the driver on vehicle data and external environment. The semi-autonomous functions will not only alert the driver of potential dangers but will also have advanced control capabilities, reducing the stress of driving for the driver. Since the AR HUD will make this information available in the driver’s field of view, it will enhance the safety of the vehicle and the passengers.

“OLED, AMOLED: Fastest growing display technology of the augmented reality automotive market”

The other advanced display technologies including OLED, AMOLED, etc. are widely used in consumer electronics applications such as television displays, smartphones, and others. These advanced display technologies allow flexibility in design and color and provide an enhanced visual appeal. They offer superior quality images and brighter displays as compared to LCD and TFT-LCD display panels. However, these display technologies are not frequently used in automotive applications due to low-temperature resistance and durability of these panels for automotive functions. The demand for visually appealing and legible augmented reality imagery will grow with increasing integration of advanced driver assistance systems in AR HUD. The semi-autonomous and autonomous passenger cars and electric vehicles are expected to be equipped with advanced AR HUD. This is expected to drive the demand for advanced display technology panels at a fast rate.

Breakdown of Primaries:

The study contains insights provided by various industry experts, ranging from equipment suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:

  • By Company Type: Tier-1-45%, Tier-2-32%, and OEM-23%
  • By Designation: C level-35%, D level-25%, Others-40%
  • By Region: North America-35%, Europe-35%, Asia-Oceania-25%, RoW-5%

The report provides detailed profiles of the following companies:

  • Continental AG
  • Denso Corporation
  • DigiLens Inc.
  • Garmin Limited
  • General Motors
  • Harman International Industries Inc.
  • Hyundai Motor Company
  • LG Business Solutions
  • MicroVision, Inc.
  • Nippon Seiki Co, Ltd
  • Panasonic Corporation
  • Pioneer Corporation
  • Robert Bosch GmbH
  • Texas Instruments Inc.
  • Visteon Corporation
  • Volkswagen AG
  • WayRay SA
  • Yazaki Corporation

Research Coverage:

The augmented reality automotive market has been segmented by function (standard augmented reality head-up display (AR HUD), AR HUD navigation, AR HUD adaptive cruise control, and AR HUD lane departure warning), sensor technology (radar, Lidar, image, and sensor fusion), display technology (TFT-LCD and other advanced technologies), electric vehicle (battery electric vehicle and other (hybrid electric vehicles)), level of autonomous driving (conventional and semi-autonomous), vehicle type (passenger cars and commercial vehicles) and region (Asia-Oceania, Europe, North America, and Rest of the World). The market has been projected in terms of volume (‘000 units) and value (USD million/billion).

Reasons to Buy the Report:

This report contains various levels of analysis, including industry analysis (factor analysis and Porter’s Five Forces) and company profiles and competitive leadership analysis, which together comprise and discuss the basic views on the emerging and high-growth segments of the augmented reality automotive market, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.
The report enables new entrants/smaller firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.

The report provides insights with reference to the following points:

  • Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the augmented reality automotive market for all vehicle types across regions.
  • Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the augmented reality automotive market across all regions.
  • Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the augmented reality automotive market.
  • Competitive Assessment: The report offers an in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the augmented reality automotive market.
  • Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company’s net sales, overall regional presence, company’s presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company’s presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure, among others.
  • Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category including the breadth of offering, product innovation, and market presence (OEM and aftermarket) and company level analysis and evaluation of business strategies including company’s reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions) and organic growth (on the basis of geographic expansion and new product development).
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FEATURED COMPANIES

  • Continental Ag
  • Denso Corporation
  • Garmin Ltd.
  • Microvision, Inc.
  • Nippon Seiki Co., Ltd.
  • Panasonic Corporation
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Study
1.4 Currency
1.5 Units Considered
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.2.3 Primary Data
2.2.4 Sampling Techniques & Data Collection Methods
2.2.5 Primary Participants
2.3 Factor Analysis
2.3.1 Introduction
2.3.2 Demand Side Analysis
2.3.2.1 Increased Demand for Luxury Vehicles
2.3.2.2 Increased Adoption of In-Vehicle Advanced Driver Assistance Systems
2.3.3 Supply Side Analysis
2.3.3.1 Significant Focus By Oems Focus on Convenience and Comfort Systems in Vehicles
2.3.3.2 Technological Advancements in Vehicle Safety and Security
2.4 Market Size Estimation
2.5 Data Triangulation
2.6 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Global Augmented Reality Automotive Market

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand for Connected Vehicles
5.2.1.2 Increase in Awareness About Road Safety
5.2.1.3 Rising Investments in the Augmented Reality Market
5.2.2 Restraints
5.2.2.1 High Dependence on Internet Connectivity
5.2.2.2 Continuous Development in Digital Network
5.2.2.3 Cyber Security Threats Due to Increasing Vehicle Telematics
5.2.3 Opportunities
5.2.3.1 Advent of Semi-Autonomous and Electric Vehicles in the Automotive Industry
5.2.3.2 Increasing Digital Content in Automotive Cockpits
5.2.3.3 New Heads-Up Display Functions Due to Reducing Dashboard Electronics
5.2.4 Challenges
5.2.4.1 High Cost of Augmented Reality Heads-Up Display Systems
5.2.4.2 Requirement of Greater Space in the Automotive Cockpit
5.2.4.3 Integration of Several Adas Functions in AR HUD Could Potentially Increase Driver Distraction
5.3 Porter’s Five Forces Analysis
5.3.1 Augmented Reality Automotive Market
5.3.2 Threat of New Entrants
5.3.3 Threat of Substitutes
5.3.4 Bargaining Power of Suppliers
5.3.5 Bargaining Power of Buyers
5.3.6 Intensity of Competitive Rivalry

6 Technological Overview
6.1 Introduction
6.2 Head-Up Display Evolution - Field of View
6.3 Current Functions of Augmented Reality Head-Up Display
6.3.1 Instrument Cluster Function
6.3.2 Navigation Function
6.3.3 Adaptive Cruise Control Function
6.3.4 Lane Departure Warning
6.4 Technological Advancement in the Future

7 Augmented Reality Automotive Market, By Function
7.1 Introduction
7.2 AR HUD With Navigation
7.3 AR HUD With Adaptive Cruise Control (ACC)
7.4 AR HUD With Standard Functions
7.5 AR HUD With Lane Departure Warning (LDW)
7.6 Advanced AR HUD

8 Augmented Reality Automotive Market, By Sensor Technology
8.1 Introduction
8.2 LiDAR
8.3 Radar
8.4 Sensor Fusion
8.5 CCD/CMOS Image Sensors

9 Augmented Reality Automotive Market, By Display Technology
9.1 Introduction
9.2 TFT-LCD
9.3 Other Advanced Technologies

10 Augmented Reality Automotive Market, By Electric Vehicle
10.1 Introduction
10.2 Battery Electric Vehicle (BEV)
10.3 Others (Hybrid)

11 Augmented Reality Automotive Market, By Level of Autonomous Driving
11.1 Introduction
11.2 Conventional Level of Driving
11.3 Semi-Autonomous Level of Driving

12 Augmented Reality Automotive Market, By Vehicle Type & Region
12.2 Asia-Oceania
12.2.1 China
12.2.2 India
12.2.3 Japan
12.2.4 South Korea
12.2.5 Rest of Asia-Oceania
12.3 Europe
12.3.1 France
12.3.2 Germany
12.3.3 Italy
12.3.4 U.K.
12.3.5 Rest of Europe
12.4 North America
12.4.1 Canada
12.4.2 Mexico
12.4.3 U.S.
12.5 Rest of the World
12.5.1 Brazil
12.5.2 Russia
12.5.3 South Africa

13 Competitive Landscape
13.1 Augmented Reality Automotive Market: Market Ranking

14 Company Profiles
(Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments)*
14.1 Robert Bosch GmbH
14.2 Panasonic Corporation
14.3 Continental AG
14.4 Denso Corporation
14.5 Visteon Corporation
14.6 Nippon Seiki Co., Ltd.
14.7 Pioneer Corporation
14.8 Yazaki Corporation
14.9 Harman International Industries Inc.
14.10 Garmin Ltd.
14.11 Texas Instruments Inc.
14.12 Microvision, Inc.

*Details on Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
15.1 Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store
15.4 Introducing RT: Real Time Market Intelligence
15.5 Available Customizations
15.5.1 Augmented Reality Automotive Market, By Components and Region (Volume & Value)
15.5.2 Company Information
15.5.2.1 Detailed Analysis and Profiling of Additional Market Players (Up to 5)
15.5.3 Market Ranking
15.6 Related Reports
15.7 Author Details

List of Tables
Table 1 US Dollar Exchange Rates (W.R.T USD)
Table 2 Porter’s Five Forces Analysis
Table 3 Augmented Reality Automotive Market Size, By Function, 2018-2025 (‘000 Units)
Table 4 Augmented Reality Automotive Market Size, By Function, 2018-2025 (USD Million)
Table 5 AR HUD With Navigation: Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 6 AR HUD With Navigation: Augmented Reality Automotive Market Size, By Region, 2018-2025 (USD Million)
Table 7 AR HUD With Adaptive Cruise Control (ACC): Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 8 AR HUD With Adaptive Cruise Control (ACC): Augmented Reality Automotive Market Size, By Region, 2018-2025 (USD Million)
Table 9 AR HUD With Standard Functions: Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 10 AR HUD With Standard Functions: Augmented Reality Automotive Market Size, By Region, 2018-2025 (USD Million)
Table 11 AR HUD With Lane Departure Warning (LDW): Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 12 AR HUD With Lane Departure Warning (LDW): Augmented Reality Automotive Market Size, 2018-2025 (USD Million)
Table 13 Advanced AR HUD: Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 14 Advanced AR HUD: Augmented Reality Automotive Market Size, By Region, 2018-2025 (USD Million)
Table 15 Augmented Reality Automotive Market, By Sensor Technology, 2018-2025 (‘000 Units)
Table 16 Augmented Reality Automotive Market, By Sensor Technology, 2018-2025 (USD Million)
Table 17 LiDAR: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 18 LiDAR: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 19 Radar: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 20 Radar: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 21 Sensor Fusion: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 22 Sensor Fusion: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 23 CCD/CMOS Image Sensors: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 24 CCD/CMOS Image Sensors: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 25 Ideal Operating Conditions for Automotive Display Panels
Table 26 Augmented Reality Automotive Market, By Display Technology, 2018-2025 (‘000 Units)
Table 27 Augmented Reality Automotive Market, By Display Technology, 2018-2025 (USD Million)
Table 28 TFT-LCD: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 29 TFT-LCD: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 30 Other Advanced Technologies: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 31 Other Advanced Technologies: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 32 Augmented Reality Automotive Market Size, By Electric Vehicle, 2018-2025 (‘000 Units)
Table 33 Augmented Reality Automotive Market Size, By Electric Vehicle, 2018-2025 (USD Million)
Table 34 Battery Electric Vehicle (BEV): Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 35 Battery Electric Vehicle (BEV): Augmented Reality Automotive Market Size, By Region, 2018-2025 (USD Million)
Table 36 Others (Hybrid): Augmented Reality Automotive Market Size, By Region, 2018-2025 (‘000 Units)
Table 37 Others (Hybrid): Augmented Reality Automotive Market Size, By Region, 2018-2025 (USD Million)
Table 38 Augmented Reality Automotive Market, By Level of Autonomous Driving, 2018-2025 (‘000 Units)
Table 39 Augmented Reality Automotive Market, By Level of Autonomous Driving, 2018-2025 (USD Million)
Table 40 Conventional Level of Driving: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 41 Conventional Level of Driving: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 42 Semi-Autonomous Level of Driving: Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 43 Semi-Autonomous Level of Driving: Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 44 Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 45 Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 46 Augmented Reality Automotive Market, By Region, 2018-2025 (‘000 Units)
Table 47 Augmented Reality Automotive Market, By Region, 2018-2025 (USD Million)
Table 48 Asia-Oceania: Augmented Reality Automotive Market, By Country, 2018-2025 (‘000 Units)
Table 49 Asia-Oceania: Augmented Reality Automotive Market, By Country, 2018-2025 (USD Million)
Table 50 Asia-Oceania: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (000’ Units)
Table 51 Asia-Oceania: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 52 China: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 53 China: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 54 India: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 55 India: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 56 Japan: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 57 Japan: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 58 South Korea: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 59 South Korea: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 60 Rest of Asia-Oceania: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 61 Rest of Asia-Oceania: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 62 Europe: Augmented Reality Automotive Market, By Country, 2018-2025 (‘000 Units)
Table 63 Europe: Augmented Reality Automotive Market, By Country, 2018-2025 (USD Million)
Table 64 Europe: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (000’ Units)
Table 65 Europe: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 66 France: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 67 France: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 68 Germany: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 69 Germany: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 70 Italy: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 71 Italy: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 72 U.K.: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 73 U.K.: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 74 Rest of Europe: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 75 Rest of Europe: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 76 North America: Augmented Reality Automotive Market, By Country, 2018-2025 (‘000 Units)
Table 77 North America: Augmented Reality Automotive Market, By Country, 2018-2025 (USD Million)
Table 78 North America: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 79 North America: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 80 Canada: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 81 Canada: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 82 Mexico: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 83 Mexico: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 84 U.S.: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 85 U.S.: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)
Table 86 RoW: Augmented Reality Automotive Market, By Country, 2018-2025 (‘000 Units)
Table 87 RoW: Augmented Reality Automotive Market, By Country, 2018-2025 (USD Million)
Table 88 RoW: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 89 RoW: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025(USD Million)
Table 90 Brazil: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025(‘000 Units)
Table 91 Brazil: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025(USD Million)
Table 92 Russia: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025(‘000 Units)
Table 93 Russia: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025(USD Million)
Table 94 South Africa: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (‘000 Units)
Table 95 South Africa: Augmented Reality Automotive Market, By Vehicle Type, 2018-2025 (USD Million)

List of Figures
Figure 1 Augmented Reality Automotive Market: Research Design
Figure 2 Research Methodology Model
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 4 Global Luxury Vehicle Sales 2015 vs 2016
Figure 5 Augmented Reality Automotive Market: Bottom-Up Approach
Figure 6 Augmented Reality Automotive Market: Top Down Approach
Figure 7 Data Triangulation
Figure 8 Augmented Reality Automotive Market, By Function, 2018-2025 (Value)
Figure 9 Augmented Reality Automotive Market, By Sensor Technology, 2020 vs 2025 (Value)
Figure 10 Augmented Reality Automotive Market, By Region, 2020-2025
Figure 11 Augmented Reality Automotive Market, By Display Technologies, 2018-2025 (Value)
Figure 12 Augmented Reality Automotive Market, By Level of Autonomous Driving, 2020 (Value)
Figure 13 Augmented Reality Automotive Market, By Electric Vehicle, 2020 vs 2025 (Value)
Figure 14 Augmented Reality Automotive Market, By Vehicle Type, 2020 (Value)
Figure 15 Advanced AR HUD Estimated to Account for the Largest Share of the Augmented Reality Automotive Market in 2020
Figure 16 Sensor Fusion is Estimated to Be the Largest Market, in Terms of Value, 2020
Figure 17 North America Estimated to Be the Largest and Fastest Growing Market During the Forecast Period
Figure 18 TFT-LCD is Projected to Be the Largest Display Technology Segment, 2020 vs 2025
Figure 19 BEV Segment is Projected to Witness the Highest Growth During the Forecast Period 2020 vs 2025
Figure 20 Semi-Autonomous Vehicles Segment Projected to Witness the Highest Growth During the Forecast Period, 2020 vs 2025
Figure 21 Passenger Car is Projected to Be the Largest Segment of the Market, 2020
Figure 22 Augmented Reality Automotive Market: Market Dynamics
Figure 23 Global Connected Car Market, 2016 & 2021 (USD Billion)
Figure 24 Projected Increasing Demand for Connected Cars, 2015, 2020 & 2025 (Percentage of Cars Sold)
Figure 25 Recent Investments in the Augmented Reality Industry - Automotive and Others
Figure 26 Connected Car - Advanced Automotive Functions
Figure 27 Global Vehicle Telematics Market, 2016 - 2022 (USD Billion)
Figure 29 Integration of Several Adas Functions in AR HUD
Figure 30 Augmented Reality Automotive Market: Porter’s Five Forces Analysis
Figure 31 Porter’s Five Forces Analysis: Presence of Established Global Players Increases the Degree of Competition
Figure 32 Threat of New Entrants is Considered Medium Due to High R&D Cost and Capital Investment
Figure 33 Threat of Substitutes in the Automotive Augmented Reality Market is Considered Low Due to Low Availability of Substitutes
Figure 34 Bargaining Power of Suppliers in Augmented Reality Automotive Market is Considered Medium
Figure 35 Bargaining Power of Buyers in Augmented Reality Automotive Market is Considered Low
Figure 36 Intensity of Competitive Rivalry to Have A Medium Impact on the Augmented Reality Automotive Market
Figure 37 Market Growth Prospective: Augmented Reality Automotive Market (2018-2025)
Figure 38 Augmented Reality Automotive Market, By Function, 2020 vs 2025 (USD Million)
Figure 39 Augmented Reality Automotive Market, By Sensor Technology
Figure 40 Augmented Reality Automotive Market, By Sensor Technology, 2020 vs 2025 (USD Million)
Figure 41 Augmented Reality Automotive Market, By Display Technology
Figure 42 Augmented Reality Automotive Market, By Display Technology, 2020 vs 2025 (‘000 Units)
Figure 43 Augmented Reality Automotive Market, By Electric Vehicle, 2020 vs 2025 (‘000 Units)
Figure 44 Augmented Reality Automotive Market, By Level of Autonomous Driving
Figure 45 Augmented Reality Automotive Market, By Level of Autonomous Driving, 2020 vs 2025 (‘000 Units)
Figure 46 Augmented Reality Automotive Market, By Region, 2020 vs 2025
Figure 47 Asia-Oceania: Augmented Reality Automotive Market Snapshot
Figure 48 Europe: Augmented Reality Automotive Market, By Country, 2020 vs 2025 (‘000 Units)
Figure 49 North America: Augmented Reality Automotive Market Snapshot
Figure 50 RoW: Augmented Reality Automotive Market, By Country, 2020 vs 2025 (‘000 Units)
Figure 51 Robert Bosch GmbH: Company Snapshot
Figure 52 Panasonic Corporation: Company Snapshot
Figure 53 Continental AG: Company Snapshot
Figure 54 Denso Corporation: Company Snapshot
Figure 55 Visteon Corporation: Company Snapshot
Figure 56 Nippon Seiki Co., Ltd.: Company Snapshot
Figure 57 Pioneer Corporation: Company Snapshot
Figure 58 Yazaki Corporation: Company Snapshot
Figure 59 Harman International Industries Inc.: Company Snapshot
Figure 60 Garmin Ltd.: Company Snapshot
Figure 61 Texas Instruments Inc.: Company Snapshot
Figure 62 Microvision, Inc.: Company Snapshot

Note: Product cover images may vary from those shown
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  • Continental Ag
  • Denso Corporation
  • Garmin Ltd.
  • Harman International Industries Inc.
  • Microvision, Inc.
  • Nippon Seiki Co., Ltd.
  • Panasonic Corporation
  • Pioneer Corporation
  • Robert Bosch Gmbh
  • Texas Instruments Inc.
  • Visteon Corporation
  • Yazaki Corporation
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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