Global Clickstream Analytics Market 2017-2021

  • ID: 4397210
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • Adobe Systems
  • Google
  • Microsoft
  • SAP
  • Talend
  • Vlocity
  • MORE
About Clickstream Analytics

Clickstream analytics is the process of collecting user data based on their online activity and analyzing the data to do customer segmentation and then find out the reasons for the customer making a purchase or not. Clickstream analytics uses fundamental parameters such as visit duration, time stamps, IP address, session details, product details, and customer demographics. The vendor uses this information to profile the data, creating predictive models based on buying patterns in order to determine what they should do to increase their conversion rates.

The analysts forecast the global clickstream analytics market to decline at a CAGR of (13.65%) during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Clickstream Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Google
  • IBM
  • Microsoft
  • Oracle
Other prominent vendors
  • Adobe Systems
  • AT INTERNET
  • SAP
  • Splunk
  • Talend
  • Verto Analytics
  • Vlocity
  • Webtrends
Market drivers
  • Detailed customer segmentation
  • For a full, detailed list, view the full report
Market challenges
  • Inaccuracy because of dynamic data
  • For a full, detailed list, view the full report
Market trends
  • Use of mobile devices for clickstream analytics
  • For a full, detailed list, view the full report
Key questions answered in this report:
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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FEATURED COMPANIES

  • Adobe Systems
  • Google
  • Microsoft
  • SAP
  • Talend
  • Vlocity
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Market outline
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by data type
  • Global clickstream analytics market by data type
  • Global clickstream analytics market by master data
  • Global clickstream analytics market by transaction data
PART 07: Market segmentation by source
  • Global clickstream analytics market by source
  • Global clickstream analytics market by host server
  • Global clickstream analytics market by third-party agreements
  • Global clickstream analytics market by network topology
  • Global clickstream analytics market by tracking host computer
PART 08: Market segmentation by type of user tracking
  • Global clickstream analytics market by type of user tracking
  • Global clickstream analytics market by IP address
  • Global clickstream analytics market by cookies
  • Global clickstream analytics market by user registration
PART 09: Geographical segmentation
  • Global clickstream analytics market by geography
  • Clickstream analytics market in the Americas
  • Clickstream analytics market in EMEA
  • Clickstream analytics market in APAC
PART 10: Key leading countries
  • Key leading countries in global clickstream market
  • Clickstream analytics market in the US
  • Clickstream analytics market in China
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Market challenges
PART 13: Market trends
  • Use of mobile devices for clickstream analytics
  • Advanced targeting options
  • Rising use of other methods to track customers
PART 14: Vendor landscape
  • Competitive scenario
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Segmentation of global clickstream analytics market
Exhibit 02: Global clickstream analytics market 2016-2021 ($ millions)
Exhibit 03: Five forces analysis
Exhibit 04: Global clickstream analytics market by data type 2016 and 2021
Exhibit 05: Global clickstream analytics market by master data 2016-2021 ($ millions)
Exhibit 06: Global clickstream analytics by transaction data 2016-2021 ($ millions)
Exhibit 07: Global clickstream analytics market by source 2016 and 2021
Exhibit 08: Global clickstream analytics market by host server 2016-2021 ($ millions)
Exhibit 09: Global clickstream analytics market by third-party agreements 2016-2021 ($ millions)
Exhibit 10: Global clickstream analytics market by network topology 2016-2021 ($ millions)
Exhibit 11: Global clickstream analytics market by tracking host computer 2016-2021 ($ millions)
Exhibit 12: Global clickstream analytics market by type of user tracking 2016 and 2021
Exhibit 13: Global clickstream analytics market by IP address 2016-2021 ($ millions)
Exhibit 14: Global clickstream analytics market by cookies 2016-2021 ($ millions)
Exhibit 15: Global clickstream analytics market by user registration 2016-2021 ($ millions)
Exhibit 16: Global clickstream analytics market by geography 2016 and 2021
Exhibit 17: Clickstream analytics market in the Americas 2016-2021 ($ millions)
Exhibit 18: Clickstream analytics market in EMEA 2016-2021 ($ millions)
Exhibit 19: Clickstream analytics market in APAC 2016-2021 ($ millions)
Exhibit 20: Shares of key leading countries in global clickstream analytics market 2016
Exhibit 21: Revenue of top 10 countries in global clickstream analytics market 2016
Exhibit 22: Clickstream analytics market in the US 2016-2021 ($ millions)
Exhibit 23: Clickstream analytics market in China 2016-2021 ($ millions)
Exhibit 24: Other prominent vendors in global clickstream analytics market 2016
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FEATURED COMPANIES

  • Adobe Systems
  • Google
  • Microsoft
  • SAP
  • Talend
  • Vlocity
  • MORE
New Report Released: - Global Clickstream Analytics Market 2017-2021

The author of the report recognizes the following companies as the key players in the global clickstream analytics market: Google, IBM, Microsoft, and Oracle.

Other Prominent Vendors in the market are: Adobe Systems, AT INTERNET, SAP, Splunk, Talend, Verto Analytics, Vlocity, and webtrends.

Commenting on the report, an analyst from the research team said: “One trend in the market is use of mobile devices for clickstream analytics. Vendors in the market are increasingly targeting mobile device users to obtain clickstream data. In the past, few businesses were willing to invest in mobile clickstream data. The primary reason for this was the low Internet traffic through mobile devices.”

According to the report, one driver in the market is detailed customer segmentation. One of the major reasons that companies are deploying clickstream analytics is that it provides personalized segmentation based on the users' online behavior. This enables businesses to customize their services and advertisements in accordance with the user profile. This improves the quality of user interaction, increases conversion rates, and leads to higher customer loyalty. Clickstream analytics identifies user behavior and provides necessary data. This data, when used on mapping or predictive models, allows for detailed customer segmentation. It is important to identify the customer segments and focus the website toward their preferences to enhance the chances of a sale.

Further, the report states that one challenge in the market is inaccuracy because of dynamic data. One of the major challenges in implementing clickstream analytics is getting the requisite data. The host servers have large amounts of data to be processed, from recording the web page that is being presented to monitoring the user browsing behavior. However, the content on the web page can change frequently because of live events and real-time bidding (RTB) advertisements. This is primarily because the content on web pages is dynamically created, including the inventories on the page.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Google
  • IBM
  • Microsoft
  • Oracle
  • Adobe Systems
  • AT INTERNET
  • SAP
  • Splunk
  • Talend
  • Verto Analytics
  • Vlocity
  • webtrends
Note: Product cover images may vary from those shown
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