Global Augmented Reality for Advertising Market 2017-2021 - Product Image

Global Augmented Reality for Advertising Market 2017-2021

  • ID: 4397274
  • Report
  • Region: Global
  • 73 pages
  • TechNavio
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FEATURED COMPANIES

  • Augmented Pixels
  • BBDO
  • Catchoom
  • Leo Burnett
  • Metaio
  • PTC
  • MORE
About Augmented Reality for Advertising

AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

The analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Wikitude
Other prominent vendors
  • BBDO
  • Google
  • Leo Burnett
  • McCANN
  • Metaio
  • NGRAIN
  • PTC
  • Total Immersion
  • Zappar
Market drivers
  • Affordable advertising
  • For a full, detailed list, view the full report
Market challenges
  • Need for a standard AR application
  • For a full, detailed list, view the full report
Market trends
  • Increased mobile AR advertising
  • For a full, detailed list, view the full report
Key questions answered in this report:
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Augmented Pixels
  • BBDO
  • Catchoom
  • Leo Burnett
  • Metaio
  • PTC
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Market outline
  • Value chain
PART 05: Market landscape
  • Market overview
  • Market size and forecast
PART 06: Market landscape
  • Five forces analysis
PART 07: Market segmentation by industry
  • Global AR for advertising market by industry
  • Global AR for advertising market by retail industry
  • Global AR for advertising market by automobile industry
  • Global AR for advertising market by media & entertainment industry
  • Global AR for advertising market by others segment
PART 08: Market segmentation by stakeholders
  • Global AR for advertising market by stakeholders
  • Global AR for advertising market by software developer
  • Global AR for advertising market by agency
  • Global AR for advertising market by engine developer
PART 09: Geographical segmentation
  • Global AR for advertising market by geography
  • AR for advertising market in Americas
  • AR for advertising market in EMEA
  • AR for advertising market in APAC
PART 10: Key leading countries
  • US
  • UK
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Market challenges
PART 13: Market trends
  • Increased mobile AR advertising
  • Popularity of the 3D environment
  • Emergence of VisualCommerce 3D Cloud
  • AR is expected to be a hardware platform-independent technology
PART 14: Vendor landscape
  • Competitive scenario
  • Augmented Pixels
  • Aurasma (Hewlett-Packard Development Company)
  • Blippar
  • Catchoom
  • Wikitude
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Global AR for advertising market: Value chain
Exhibit 02: Global AR for advertising market
Exhibit 03: Global AR for advertising market 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global AR for advertising market by industry 2016 & 2021 (% share of revenue)
Exhibit 06: Global AR for advertising market by the retail industry 2016-2021 ($ billions)
Exhibit 07: Global AR for advertising market by the automobile industry 2016-2021 ($ billions)
Exhibit 08: Global AR for advertising market by the media & entertainment industry 2016-2021 ($ billions)
Exhibit 09: Global AR for advertising market by the others segment 2016-2021 ($ billions)
Exhibit 10: Global AR for advertising market by stakeholders 2016 & 2021 (% share of revenue)
Exhibit 11: Global AR for advertising market by software developer 2016-2021 ($ billions)
Exhibit 12: Global AR for advertising market by agency 2016-2021 ($ billions)
Exhibit 13: Global AR for advertising market by engine developer 2016-2021 ($ billions)
Exhibit 14: Global AR for advertising market by geography 2016 & 2021 (% share of revenue)
Exhibit 15: AR for advertising market in the Americas 2016-2021 ($ billions)
Exhibit 16: AR for advertising market in EMEA 2016-2021 ($ billions)
Exhibit 17: AR for advertising market in APAC 2016-2021 ($ billions)
Exhibit 18: Key leading countries (% share of revenue)
Exhibit 19: AR for advertising market in the US 2016-2021 ($ billions)
Exhibit 20: AR for advertising market in the UK 2016-2021 ($ billions)
Exhibit 21: Other prominent vendors
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FEATURED COMPANIES

  • Augmented Pixels
  • BBDO
  • Catchoom
  • Leo Burnett
  • Metaio
  • PTC
  • MORE
New Report Released: - Global Augmented Reality for Advertising Market 2017-2021

The author of the report recognizes the following companies as the key players in the global augmented reality for advertising market: Augmented Pixels, Aurasma, Blippar, Catchoom, and Wikitude.

Other Prominent Vendors in the market are: BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.

Commenting on the report, an analyst from the research team said: “One trend in the market is increased mobile AR advertising. Display advertisements on mobile devices are gaining popularity. Many of the smartphone manufacturers, such as Apple and Samsung , are integrating hardware and software to create major AR mobile platforms. Also, several manufacturers of mobile devices are using AR solutions to enhance the user experience.”

According to the report, one driver in the market is affordable advertising. Traditional print ads and digital ads are popular as advertising methods. Brand advertising is also done through print magazines that have catchy images. However, the advertising technique of using a print magazine is expensive. For instance, currently, a one-page color advertisement of goods or services in the Wall Street Journal costs approximately $200,000. AR advertising is more immersive and affordable when compared to print advertising. Moreover, the pricing of AR advertising varies depending on the quality of the AR ads.

Further, the report states that one challenge in the market is need for a standard AR application. AR is currently experiencing popularity across the world. To run AR, AR mobile applications are needed. Customers can experience the world of immersive AR only by installing the mobile app available in the App Store or Google Play Store. Installing the app takes time, and customers are required to keep several AR apps on their mobile devices to get various AR experiences. Hence, many users do not prefer installing and using AR apps. Therefore, customers require a standard AR application. Many companies are trying to meet this requirement.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Wikitude
  • BBDO
  • Google
  • Leo Burnett
  • McCANN
  • Metaio
  • NGRAIN
  • PTC
  • Total Immersion
  • Zappar
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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