The Brand Trust Report 2017, the seventh in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix. This year’s study involved 15,000 hours of fieldwork, covering 2,505 consumer-influencers across 16 cities in India, and generated 5 million datapoints and 11,000 unique brands, from which the top 1000 brands have been listed in this year’s report. Among India’s 1000 Most Trusted brands, 40 Super Categories and 292 Categories were listed. The categories with the maximum brands were Food & Beverages, represented by 161 brands; FMCG, represented by 128 brands; and Automobiles, represented by 73 brands. When compared to last year, 320 new brands made it to the list, 348 brands fell in rank, 323 brands rose in rank, and 9 brands retained their ranks.
This year’s primary research on Brand Trust has given over 11,000 brands and the top 1000 are from 40 Super Categories and 292 Categories. Close to 320 new entrants have made it to the list and naturally a similar number made it out of the list from last year too. There were more shake-ups as well. 348 brands fell from their previous years’ ranks with an average fall of 150 ranks; moreover, 323 brands rose in ranks with an average rise of 160 ranks; lastly, 9 brands retained their previous year’s ranks. Last year, 280 brands were new/replaced brands, 365 brands fell (by an average of 172 ranks), and 351 brands had risen in ranks (with an average rise of 166 ranks). Four brands had remained unchanged in their ranks last year. The picture is one of change, where, as years pass, only more of the same can be expected.
Chapter 1 - India’s Most Trusted Brands
Chapter 2 - Category-wise Study of Trust In Brands
Chapter 3 - Understanding the Brand Trust Matrix
Chapter 4 - Knowing the BTR Methodology
Chapter 5 - Understanding the Respondents
Chapter 6 - Category-wise Listing Of India’s 1000 Most Trusted Brands
Chapter 7 - All India Listing of India’s 1000 Most Trusted Brands