Survey of Corporate & Other Business Library Use of YouTube, Vimeo, Instagram & Other Audio-Video Sites

  • ID: 4399649
  • Report
  • 89 pages
  • Primary Research Group
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The 89-page study gives highly detailed data about corporate and other business library use of Facebooks, Twitter, YouTube, Instagram, Google Photos, Flickr, Google Images, Pinterest, Vimeo and other sites.  The study focuses particularly on use of images and video, looking closely at how image and video librarianship have impacted the work of corporate and other business libraries.

The report highlights the extent of use of each of the sites listed above, and how important each site is to the librarians queried.

Just a few of the report’s many findings are that:

  • 92% of University/ MBA libraries sampled used YouTube in their work, followed by 70% of corporate libraries and 67% of public business libraries.
  • Corporate libraries sampled use Google Photos a mean of 1.6 hours in a month; University/ MBA libraries spend about 0.72 hours in a month on it while public business libraries do not show any usage.
  • The average number of videos made by staff librarians in the sample the past year was 8.44 while it was 1.33 videos for library Director/Managers
  • Two thirds of libraries with 3 or fewer employees very rarely include videos in search results for patron search requests

The data in the report is based on a survey of 27 corporate and other business libraries drawn from major corporations, law firms, consultancies, MBA programs, and public business libraries.  Data is broken out separately by size of library staff, for library directors and staff librarians and for MBA and other university business libraries, corporate libraries and public business libraries.

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THE QUESTIONNAIRE   

PARTICIPANTS LIST   
Characteristics of the Sample   

SUMMARY OF MAIN USAGE OF YOUTUBE AND VIMEO   
Table 1- Which of the following tools do you use often in your work? (Check all that apply)   
Table 1.1.1 Do you use YouTube in your work?   
Table 1.1.2 Do you use YouTube in your work?  Broken out by subject specialization   
Table 1.1.3 Do you use YouTube in your work?  Broken out by library staff specialization   
Table 1.1.4 Do you use YouTube in your work?  Broken out by total library employees (FTE equivalent)   
Table 1.2.1 Do you use Vimeo in your work?   
Table 1.2.2 Do you use Vimeo in your work?  Broken out by subject specialization   
Table 1.2.3 Do you use Vimeo in your work?  Broken out by library staff specialization   
Table 1.2.4 Do you use Vimeo in your work?  Broken out by total library employees (FTE equivalent)   
Use of Facebook   
Table 1.3.1 Do you use Facebook in your work?  (for video content)   
Do you use Facebook in your work?  Broken out by subject specialization   
Table 1.3.3 Do you use Facebook in your work?  Broken out by library staff specialization   
Table 1.3.4 Do you use Facebook in your work?  Broken out by total library employees (FTE equivalent)   
Use of Pinterest   
Table 1.4.1 Do you use Pinterest in your work?   
Table 1.4.2 Do you use Pinterest in your work?  Broken out by subject specialization   
Table 1.4.3 Do you use Pinterest in your work?  Broken out by library staff specialization   
Table 1.4.4 Do you use Pinterest in your work?  Broken out by total library employees (FTE equivalent)   
Use of Instagram   
Table 1.5.1 Do you use Instagram in your work?   
Table 1.5.2 Do you use Instagram in your work?  Broken out by subject specialization   
Table 1.5.3 Do you use Instagram in your work?  Broken out by library staff specialization   
Table 1.5.4 Do you use Instagram in your work?  Broken out by total library employees (FTE equivalent)   
Use of Flickr   
Table 1.6.1 Do you use Flickr in your work?   
Table 1.6.2 Do you use Flickr in your work?  Broken out by subject specialization   
Table 1.6.3 Do you use Flickr in your work?  Broken out by library staff specialization   
Table 1.6.4 Do you use Flickr in your work?  Broken out by total library employees (FTE equivalent)   
Use of Google Photos   
Table 1.7.1 Do you use Google Photos in your work?   
Table 1.7.2 Do you use Google Photos in your work?  Broken out by subject specialization   
Table 1.7.3 Do you use Google Photos in your work?  Broken out by library staff specialization   
Table 1.7.4 Do you use Google Photos in your work?  Broken out by total library employees (FTE equivalent)   
Use of Google Images   
Table 1.8.1 Do you use Google Images in your work?   
Table 1.8.2 Do you use Google Images in your work?  Broken out by subject specialization   
Table 1.8.3 Do you use Google Images in your work?  Broken out by library staff specialization   
Table 1.8.4 Do you use Google Images in your work?  Broken out by total library employees (FTE equivalent)   
Usage Duration- YouTube   
Table 2 About how much time in hours or fractions of hours do you use each site in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.1.1 About how much time in hours or fractions of hours do you use YouTube in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.1.2 About how much time in hours or fractions of hours do you use YouTube in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.1.3 About how much time in hours or fractions of hours do you use YouTube in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.1.4 About how much time in hours or fractions of hours do you use YouTube in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Vimeo   
Table 2.2.1 About how much time in hours or fractions of hours do you use Vimeo in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.2.2 About how much time in hours or fractions of hours do you use Vimeo in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.2.3 About how much time in hours or fractions of hours do you use Vimeo in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.2.4 About how much time in hours or fractions of hours do you use Vimeo in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Facebook   
Table 2.3.1 About how much time in hours or fractions of hours do you use Facebook in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.3.2 About how much time in hours or fractions of hours do you use Facebook in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.3.3 About how much time in hours or fractions of hours do you use Facebook in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.3.4 About how much time in hours or fractions of hours do you use Facebook in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Pinterest   
Table 2.4.1 About how much time in hours or fractions of hours do you use Pinterest in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.4.2 About how much time in hours or fractions of hours do you use Pinterest in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.4.3 About how much time in hours or fractions of hours do you use Pinterest in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.4.4 About how much time in hours or fractions of hours do you use Pinterest in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Instagram   
Table 2.5.1 About how much time in hours or fractions of hours do you use Instagram in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.5.2 About how much time in hours or fractions of hours do you use Instagram in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.5.3 About how much time in hours or fractions of hours do you use Instagram in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.5.4 About how much time in hours or fractions of hours do you use Instagram in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Flickr   
Table 2.6.1 About how much time in hours or fractions of hours do you use Flickr in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.6.2 About how much time in hours or fractions of hours do you use Flickr in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.6.3 About how much time in hours or fractions of hours do you use Flickr in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.6.4 About how much time in hours or fractions of hours do you use Flickr in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Google Images   
Table 2.7.1 About how much time in hours or fractions of hours do you use Google Images in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.7.2 About how much time in hours or fractions of hours do you use Google Images in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.7.3 About how much time in hours or fractions of hours do you use Google Images in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.7.4 About how much time in hours or fractions of hours do you use Google Images in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Usage Duration- Google Photos   
Table 2.8.1 About how much time in hours or fractions of hours do you use Google Photos in a typical month in connection with your work? (put in zero if you do not use the site at all)   
Table 2.8.2 About how much time in hours or fractions of hours do you use Google Photos in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by subject specialization   
Table 2.8.3 About how much time in hours or fractions of hours do you use Google Photos in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by library staff specialization   
Table 2.8.4 About how much time in hours or fractions of hours do you use Google Photos in a typical month in connection with your work? (put in zero if you do not use the site at all) Broken out by total library employees (FTE equivalent)   
Video Creation   
Table 3.1 To the best of your knowledge how many videos did your library make in the past year?   
Table 3.2 To the best of your knowledge how many videos did your library make in the past year? Broken out by subject specialization   
Table 3.3 To the best of your knowledge how many videos did your library make in the past year? Broken out by library staff specialization   
Table 3.4 To the best of your knowledge how many videos did your library make in the past year? Broken out by total library employees (FTE equivalent)   
Stock of Videos   
Table 4.1 What is your library's total stock of library or parent organization produced videos made available to staff or patrons?   
Table 4.2 What is your library's total stock of library or parent organization produced videos made available to staff or patrons? Broken out by subject specialization   
Table 4.3 What is your library's total stock of library or parent organization produced videos made available to staff or patrons? Broken out by library staff specialization   
Table 4.4 What is your library's total stock of library or parent organization produced videos made available to staff or patrons? Broken out by total library employees (FTE equivalent)   
Videos to Explain the Library’s Offerings   
Table 5.1 About what percentage of these videos are made to explain or enhance the library's offerings or for information literacy purposes?   
Table 5.2 About what percentage of these videos are made to explain or enhance the library's offerings or for information literacy purposes? Broken out by subject specialization   
Table 5.3 About what percentage of these videos are made to explain or enhance the library's offerings or for information literacy purposes? Broken out by library staff specialization   
Table 5.4 About what percentage of these videos are made to explain or enhance the library's offerings or for information literacy purposes? Broken out by total library employees (FTE equivalent)   
Patron Request for Videos   
Table 6.1 Do you get requests from patrons to help them to locate videos on various topics that interest them?   
Table 6.2 Do you get requests from patrons to help them to locate videos on various topics that interest them? Broken out by subject specialization   
Table 6.3 Do you get requests from patrons to help them to locate videos on various topics that interest them? Broken out by library staff specialization   
Table 6.4 Do you get requests from patrons to help them to locate videos on various topics that interest them? Broken out by total library employees (FTE equivalent)   
Request for Videos   
About how often do you get requests from patrons for videos on various topics?   
Information about Videos to Patrons   
Table 7.1 If you are asked to locate information for patrons or to actually conduct research for patrons do you include links to videos in the results that you turn in to your patron? Choose the phrase that best describes your practice.   
Table 7.2 If you are asked to locate information for patrons or to actually conduct research for patrons do you include links to videos in the results that you turn in to your patron? Choose the phrase that best describes your practice. Broken out by subject specialization   
Table 7.3 If you are asked to locate information for patrons or to actually conduct research for patrons do you include links to videos in the results that you turn in to your patron? Choose the phrase that best describes your practice. Broken out by library staff specialization   
Table 7.4 If you are asked to locate information for patrons or to actually conduct research for patrons do you include links to videos in the results that you turn in to your patron? Choose the phrase that best describes your practice. Broken out by total library employees (FTE equivalent)   
Popular Disciplines of Video Content   
In what areas or disciplines have you found video content to be most popular or useful in your work? For example, have you located training videos, information technology how to videos, examples of competitor advertising, or videos of conferences, trade shows or lectures, for example.   
University/MBA Library   
Which institutional Instagram pages or sites do you find most useful in your work? If there are other corporate of business library sites that you find exemplary which are they?   
University/MBA Library   
Which specific videos or channels on YouTube or Vimeo do you find most useful in your work? Try to be as specific as possible and include URLs if at all possible.  Explain why you find them so useful.   
University/MBA Library   
If the library is active on Facebook what is the primary benefit gained from the Facebook presence?   
Images Uploaded   
Table 8 How many still images did the library upload to its own or other sites, pages or channels on the following services in the past month? Put in "0" if none.   
Table 8.1.1 How many still images did the library upload to its own or other sites, pages or channels on Facebook in the past month? Put in "0" if none.   
Table 8.1.2 How many still images did the library upload to its own or other sites, pages or channels on Facebook in the past month? Put in "0" if none. Broken out by subject specialization   
Table 8.1.3 How many still images did the library upload to its own or other sites, pages or channels on Facebook in the past month? Put in "0" if none. Broken out by library staff specialization   
Table 8.1.4 How many still images did the library upload to its own or other sites, pages or channels on Facebook in the past month? Put in "0" if none. Broken out by total library employees (FTE equivalent)   
Table 8.2.1 How many still images did the library upload to its own or other sites, pages or channels on Instagram in the past month? Put in "0" if none.   
Table 8.2.2 How many still images did the library upload to its own or other sites, pages or channels on Instagram in the past month? Put in "0" if none. Broken out by subject specialization   
Table 8.2.3 How many still images did the library upload to its own or other sites, pages or channels on Instagram in the past month? Put in "0" if none. Broken out by library staff specialization   
Table 8.2.4 How many still images did the library upload to its own or other sites, pages or channels on Instagram in the past month? Put in "0" if none. Broken out by total library employees (FTE equivalent)   
Table 8.3.1 How many still images did the library upload to its own or other sites, pages or channels on Pinterest in the past month? Put in "0" if none.   
Table 8.3.2 How many still images did the library upload to its own or other sites, pages or channels on Pinterest in the past month? Put in "0" if none. Broken out by subject specialization   
Table 8.3.3 How many still images did the library upload to its own or other sites, pages or channels on Pinterest in the past month? Put in "0" if none. Broken out by library staff specialization   
Table 8.3.4 How many still images did the library upload to its own or other sites, pages or channels on Pinterest in the past month? Put in "0" if none. Broken out by total library employees (FTE equivalent)   
Table 8.4.1 How many still images did the library upload to its own or other sites, pages or channels on Flickr in the past month? Put in "0" if none.   
Table 8.4.2 How many still images did the library upload to its own or other sites, pages or channels on Flickr in the past month? Put in "0" if none. Broken out by subject specialization   
Table 8.4.3 How many still images did the library upload to its own or other sites, pages or channels on Flickr in the past month? Put in "0" if none. Broken out by library staff specialization   
Table 8.4.4 How many still images did the library upload to its own or other sites, pages or channels on Flickr in the past month? Put in "0" if none. Broken out by total library employees (FTE equivalent)   
Table 8.5.1 How many still images did the library upload to its own or other sites, pages or channels on Google Images in the past month? Put in "0" if none.   
Table 8.5.2 How many still images did the library upload to its own or other sites, pages or channels on Google Images in the past month? Put in "0" if none. Broken out by subject specialization   
Table 8.5.3 How many still images did the library upload to its own or other sites, pages or channels on Google Images in the past month? Put in "0" if none. Broken out by library staff specialization   
Table 8.5.4 How many still images did the library upload to its own or other sites, pages or channels on Google Images in the past month? Put in "0" if none. Broken out by total library employees (FTE equivalent)   
Table 8.6.1 How many still images did the library upload to its own or other sites, pages or channels on Google Photos in the past month? Put in 0 if none.   
Table 8.6.2 How many still images did the library upload to its own or other sites, pages or channels on Google Photos in the past month? Put in 0 if none. Broken out by subject specialization   
Table 8.6.3 How many still images did the library upload to its own or other sites, pages or channels on Google Photos in the past month? Put in 0 if none. Broken out by library staff specialization   
Table 8.6.4 How many still images did the library upload to its own or other sites, pages or channels on Google Photos in the past month? Put in 0 if none. Broken out by total library employees (FTE equivalent)   
Training in the Use of Video Sites   
Table 9 Does your library offer training on the use of any of the following sites or services?  (Choose all that apply)   
Table 9.1.1 Does your library offer training on the use of YouTube?   
Table 9.1.2 Does your library offer training on the use of YouTube?  Broken out by subject specialization   
Table 9.1.3 Does your library offer training on the use of YouTube?  Broken out by library staff specialization   
Table 9.1.4 Does your library offer training on the use of YouTube?  Broken out by total library employees (FTE equivalent)   
Table 9.2.1 Does your library offer training on the use of Vimeo?   
Table 9.3.1 Does your library offer training on the use of Facebook?   
Table 9.4.1 Does your library offer training on the use of Pinterest?   
Table 9.5.1 Does your library offer training on the use of Instagram?   
Table 9.6.1 Does your library offer training on the use of Flickr?   
Twitter Account for Library   
Table 10.1 Does your library have a Twitter account?   
Table 10.2 Does your library have a Twitter account? Broken out by subject specialization   
Table 10.3 Does your library have a Twitter account? Broken out by library staff specialization   
Table 10.4 Does your library have a Twitter account? Broken out by total library employees (FTE equivalent)   
Extent of Use of Twitter   
Table 11.1 If your library has a Twitter account how many tweets does it send out in a typical or representative month?   
Table 11.2 If your library has a Twitter account how many tweets does it send out in a typical or representative month? Broken out by subject specialization   
Table 11.3 If your library has a Twitter account how many tweets does it send out in a typical or representative month? Broken out by library staff specialization   
Table 11.4 If your library has a Twitter account how many tweets does it send out in a typical or representative month? Broken out by total library employees (FTE equivalent)   
Tweets with Videos   
Table 12.1 What percentage of the library's tweets contain video or still images?   
Table 12.2 What percentage of the library's tweets contain video or still images? Broken out by subject specialization   
Table 12.3 What percentage of the library's tweets contain video or still images? Broken out by library staff specialization   
Table 12.4 What percentage of the library's tweets contain video or still images? Broken out by total library employees (FTE equivalent)   
Importance of Use of Video and still Images   
Table 13 Rank the importance to your library of the use of video and still images on the following sites.   
Table 13.1.1 Rank the importance to your library of the use of video and still images on Google Photos   
Table 13.1.2 Rank the importance to your library of the use of video and still images on Google Photos Broken out by subject specialization   
Table 13.1.3 Rank the importance to your library of the use of video and still images on Google Photos Broken out by library staff specialization   
Table 13.1.4 Rank the importance to your library of the use of video and still images on Google Photos Broken out by total library employees (FTE equivalent)   
Table 13.2.1 Rank the importance to your library of the use of video and still images on Instagram   
Table 13.2.2 Rank the importance to your library of the use of video and still images on Instagram Broken out by subject specialization   
Table 13.2.3 Rank the importance to your library of the use of video and still images on Instagram Broken out by library staff specialization   
Table 13.2.4 Rank the importance to your library of the use of video and still images on Instagram Broken out by total library employees (FTE equivalent)   
Table 13.3.1 Rank the importance to your library of the use of video and still images on Vimeo   
Table 13.3.2 Rank the importance to your library of the use of video and still images on Vimeo Broken out by subject specialization   
Table 13.3.3 Rank the importance to your library of the use of video and still images on Vimeo Broken out by library staff specialization   
Table 13.3.4 Rank the importance to your library of the use of video and still images on Vimeo Broken out by total library employees (FTE equivalent)   
Table 13.4.1 Rank the importance to your library of the use of video and still images on Pinterest   
Table 13.4.2 Rank the importance to your library of the use of video and still images on Pinterest Broken out by subject specialization   
Table 13.4.3 Rank the importance to your library of the use of video and still images on Pinterest Broken out by library staff specialization   
Table 13.4.4 Rank the importance to your library of the use of video and still images on Pinterest Broken out by total library employees (FTE equivalent)   
Table 13.5.1 Rank the importance to your library of the use of video and still images on YouTube   
Table 13.5.2 Rank the importance to your library of the use of video and still images on YouTube Broken out by subject specialization   
Table 13.5.3 Rank the importance to your library of the use of video and still images on YouTube Broken out by library staff specialization   
Table 13.5.4 Rank the importance to your library of the use of video and still images on YouTube Broken out by total library employees (FTE equivalent)   
Table 13.6.1 Rank the importance to your library of the use of video and still images on Facebook   
Table 13.6.2 Rank the importance to your library of the use of video and still images on Facebook Broken out by subject specialization   
Table 13.6.3 Rank the importance to your library of the use of video and still images on Facebook Broken out by library staff specialization   
Table 13.6.4 Rank the importance to your library of the use of video and still images on Facebook Broken out by total library employees (FTE equivalent)   
Table 13.7.1 Rank the importance to your library of the use of video and still images on Google Images   
Table 13.7.2 Rank the importance to your library of the use of video and still images on Google Images Broken out by subject specialization   
Table 13.7.3 Rank the importance to your library of the use of video and still images on Google Images Broken out by library staff specialization   
Table 13.7.4 Rank the importance to your library of the use of video and still images on Google Images Broken out by total library employees (FTE equivalent)   
Table 13.8.1 Rank the importance to your library of the use of video and still images on Twitter   
Table 13.8.2 Rank the importance to your library of the use of video and still images on Twitter Broken out by subject specialization   
Table 13.8.3 Rank the importance to your library of the use of video and still images on Twitter Broken out by library staff specialization   
Table 13.8.4 Rank the importance to your library of the use of video and still images on Twitter Broken out by total library employees (FTE equivalent)   
Benefits from Facebook Presence   
If the library is active on Facebook what is the primary benefit gained from the Facebook presence?   
Noteworthy Business Library Sites   
Which business library sites on YouTube, Vimeo, Instagram, Facebook or any of the other sites mentioned in this report do you find exemplary or particularly noteworthy?  Why?

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