Top Growth Opportunities: Dairy & Soy Food in the US

  • ID: 4399834
  • Report
  • Region: United States
  • 119 pages
  • GlobalData
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FEATURED COMPANIES

  • 7-Eleven
  • Chobani LLC
  • Dean Foods Company
  • Kroger Supermarkets
  • Sargento Foods Inc
  • Unilever Plc
  • MORE
Top Growth Opportunities: Dairy & Soy Food in the US

Summary

United States ranks second amongst the top ten markets in the global Dairy & Soy Food sector in terms of per capita expenditure in US$ terms, lower than Australia. Further, the US is forecast to have moderate growth in per capita dairy and soy consumption mainly due to the sluggish population growth and slow economic growth. However, it is the largest market globally, which makes it lucrative for manufacturers to invest.

The US is one of the largest and most mature Dairy markets globally with a value of almost US$124 billion. This, along with forecast growth of 1.3% is suggestive of a highly competitive market with mid-ranged opportunity for Dairy producers, though its size makes the US too large to ignore in value terms. This middling reward score is bolstered slightly by the risk score, representative of the country’s status as a developed economy and as a pillar of the global economy.

In the US, the majority of Dairy & Soy Food categories are expected to record similar growth rates in the next five years when compared to growth rate registered during 2011-2016. Cheese, the largest value category which recorded growth at a CAGR of 1.4% during 2011-2016 is expected to grow at a marginally slower CAGR of 1.3% during 2016-2021. Further, the Milk category which declined by -1.3% in the last five years is expected to grow at a sluggish CAGR of 0.04% in the next five years. Drinkable Yogurt, the smallest value category which exhibited a CAGR of 5.7% during 2011-2016 is forecast to record the fastest growth at a CAGR of 6.7% in the next five years.

Off-trade Dairy sector has accounted for a higher value in US$ terms than the On-trade, an effect mirroring general moves amongst the US consumers towards more consumption occurring within the home. However, the On-trade sector recorded higher growth than the Off-trade sector in the US Dairy & Soy Food market during the last five years indicating consumers changing preferences of consumption of dairy and soy products outside home.

The report "Top Growth Opportunities: Dairy & Soy Food in the US" provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy Food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy Food markets in the US through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following:
  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.
Companies mentioned in this report: Walmart Supercenters, Albertsons/Safeway Inc., Kroger Supermarkets, Publix, Costco Warehouses, 7-Eleven, Walmart Neighborhood Markets, ALDI, Trader Joe’s, WinCo, The Kraft Heinz Company, Dean Foods Company, The Whitewave Food Company, Sargento Foods Inc, Groupe Danone SA, Chobani LLC, Unilever Plc, General Mills Inc, Tillamook Country Creamery Association, Saputo Inc, Conagra Foods.

Scope
  • The US is one of the largest and most mature Dairy markets globally with a value of almost US$124 billion. This, along with forecast growth of 1.3% is suggestive of a highly competitive market with mid-ranged opportunity for Dairy producers, though its size makes the US too large too ignore in value terms. n in 2011 to US$36,410.2 million in 2016.
  • The US ranks second amongst the top ten markets in the global Dairy & Soy Food sector in terms of per capita expenditure in US$ terms, lower than Australia.
  • In the US, the majority of Dairy & Soy Food categories are expected to record similar growth rates in the next five years when compared to growth rate registered during 2011-2016. Cheese, the largest value category which recorded growth at a CAGR of 1.4% during 2011-2016 is expected to grow at a marginally slower CAGR of 1.3% during 2016-2021.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Dairy & Soy Food consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy Food sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 7-Eleven
  • Chobani LLC
  • Dean Foods Company
  • Kroger Supermarkets
  • Sargento Foods Inc
  • Unilever Plc
  • MORE
1. Introducing a top growth market for Dairy
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the Dairy market in the US

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Dairy retail channel share
Key retail channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumer trends
Consumer groups
Key Health & Wellness trends
Penetration of Health & Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key product insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
How Health and Wellness contribute to growth, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Note: Product cover images may vary from those shown
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  • Walmart Supercenters
  • Albertsons/Safeway Inc.
  • Kroger Supermarkets
  • Publix
  • Costco Warehouses
  • 7-Eleven
  • Walmart Neighborhood Markets
  • ALDI
  • Trader Joe’s
  • WinCo
  • The Kraft Heinz Company
  • Dean Foods Company
  • The Whitewave Food Company
  • Sargento Foods Inc
  • Groupe Danone SA
  • Chobani LLC
  • Unilever Plc
  • General Mills Inc
  • Tillamook Country Creamery Association
  • Saputo Inc
  • Conagra Foods
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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