Global Social Media Analytics Market - By Component , Application, Analytics type, Deployment Model, Organisation Size, Industry Vertical, Region - Market Size, Demand Forecasts, Industry Trends and Updates (2016-2022)

  • ID: 4401837
  • Report
  • Region: Global
  • 120 Pages
  • Oristep Consulting
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until Jun 30th 2018
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FEATURED COMPANIES

  • Adobe Systems
  • Clarabridge, Inc.
  • Gooddata Corporation
  • Netbase Solutions, Inc.
  • Salesforce
  • Simply Measured, Inc.
  • MORE

Social media analytics is the practice of gathering data from various social media websites and analyzing that data using social tools to make business decisions. A perfect market for deep understanding of consumer behaviour as well as revenue sustainability make it stand apart. In a world where almost 50% of the world’s population is on the internet, out of which 70% people are active on social media, this industry is bound to disrupt and carve its own niche.

Supply-Demand Scenario:

The global social media analytics market was USD 2.28 billion in 2016 and is forecasted to reach USD 11.76 billion by 2022 at a CAGR of 31.42% for the period.

Growth by Region:

The social media analytics market is primarily dominated by North America, and is predicted to continue its dominance. Europe follows America in terms of market share in social media analytics. However, the Asia-Pacific (APAC) region is predicted to grow at the highest CAGR. Increasing smart-phone penetration, growing analytics industry, cheap internet availability are the driving factors for the predicted growth.

Drivers Vs. Constraints:

The growing consumer space in social media is the primary fuel for the immense of the growth of the social media analytics market.The prominence of the social media analytics industry is attributed to the development of advanced analytics techniques, upsurge in the number of consumers in the internet and social media space.

Industry Structure and Updates:

The tremendous growth has generated an immense number of startups, particularly in the APAC region. A lot of tools are now available for this industry. Mid-sized companies are however, dominated by the major players - IBM, Oracle, Adobe Systems, Salesforce and Netbase. Recently, large companies like Nescafe, Deutshe Telecom, Rail Europe and HP have invested in this domain.

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FEATURED COMPANIES

  • Adobe Systems
  • Clarabridge, Inc.
  • Gooddata Corporation
  • Netbase Solutions, Inc.
  • Salesforce
  • Simply Measured, Inc.
  • MORE

1. Research Methodology

2. Executive Summary

3. Market Overview

  • Definition
  • Industry Value Chain Analysis
  • Porter's 5 Forces
  • Regulations

4. Market Dynamics

  • Introduction
  • Drivers
  • Restraints
  • Opportunities

5. Global social media analytics market segmentation, forecasts and trends - By Revenue

6. By Component

  • Software
  • Services

7. By Application

  • Sales & Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management

8. By Deployment Model

  • On-Premises
  • Cloud-based

9. By Analytics Type

  • Predictive
  • Prescriptive
  • Diagnostic
  • Descriptive

10. By Organisation Size

  • Small & Medium Sized Enterprise
  • Large Enterprise

11. By Industry Vertical

  • Banking, Financial Services & Insurance
  • Telecommunications
  • IT
  • Retail & E-commerce
  • Healthcare
  • Media
  • Government
  • Manufacturing
  • Travel
  • Logistics

12. By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • U.K.
  • France
  • Germany
  • Others
  • APAC
  • India
  • Australia
  • China
  • Japan
  • Others
  • Latin America
  • Brazil
  • Argentina
  • Others
  • Middle East
  • South Africa
  • Saudi Arabia
  • Others

13. Vendor Market Share Analysis

14. Company Profiles

  • Oracle Corporation
  • Salesforce
  • IBM Corporation
  • Adobe Systems
  • SAS Institute Inc.
  • Clarabridge, Inc.
  • Netbase Solutions, Inc.
  • Brandwatch
  • Talkwalker Inc.
  • Gooddata Corporation
  • Crimson Hexagon, Inc.
  • Simply Measured, Inc.
  • Sysomos
  • Others

15. Industry Structure

  • Industry M& A's , consolidations
  • Investment Opportunities
  • Emerging Companies
  • Niche Industry Developments

16. Global Social Media Analytics Market - The Road Ahead

  • Tables
  • Disclaimer
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  • Adobe Systems
  • Brandwatch
  • Clarabridge, Inc.
  • Crimson Hexagon, Inc.
  • Gooddata Corporation
  • IBM Corporation
  • Netbase Solutions, Inc.
  • Oracle Corporation
  • SAS Institute Inc.
  • Salesforce
  • Simply Measured, Inc.
  • Sysomos
  • Talkwalker Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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