"ICT Investment Trends in Malaysia", presents the findings from a survey of 48 Malaysian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Malaysian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
The report illustrates the core technologies that enterprises are investing in, including enterprise applications, IoT, cloud computing, and security services. The survey also highlights the approach to purchasing technology adopted by enterprises in Malaysia. Through the author’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Malaysia.
Malaysia’s economic scenario is improving in 2017 in comparison to 2016 with foreign fund inflows increasing the liquidity of the country’s financial system.
Additionally, domestic direct investment (DDI) and foreign direct investment (FDI) in the areas of digital animation and intellectual property works is witnessing a rise, with the government taking the initiative to set up new digital hubs in the country.
Furthermore, security & privacy services has been allocated the highest proportion of the total IT services budget, while network services received the largest proportion of the total telecommunications budget among Malaysian enterprises.
In particular, it provides an in-depth analysis of the following:
- How ICT budgets are set to change in 2017 in terms of their overall size
- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
- Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
- Which ICT functions Malaysian enterprises are interested in outsourcing
- Malaysian enterprises’ investment priorities based on their budget allocations across core technology categories such as business intelligence, IoT, cloud computing, and content management
- Factors that are influencing Malaysian enterprises’ investments in each technology category
- How Malaysian enterprises’ IT budgets are currently allocated across various segments within a technology category
- Malaysian enterprises’ distribution of their ICT budget across various segments within a technology category
- Vendor satisfaction ratings for various core and advanced technology categories
- Insight into Malaysian enterprises’ preferred buying approaches
- Business objectives that Malaysian enterprises are looking to achieve through their IT investment strategies
- Factors that are influencing Malaysian enterprises’ decisions to select an ICT provider
- The digital transformation projects undergoing in the Malaysian public sector is creating a demand for IT services and enterprise applications.
- The survey further depicts that the penetration rate of software as a service (SaaS) solution is the highest among Malaysian enterprises.
- With the launch of various pilot programs planned to test smart city applications in order to build a cashless society, opportunities for IoT-enabled solutions providers and near field communications (NFC) solutions vendors are expected to rise.
- Understand how the Malaysian enterprise ICT landscape is set to change in 2017 to prioritize your target market
- Comprehend how ICT money are being allocated by Malaysian enterprises in specific verticals and size bands to improve your market penetration
- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
- Realign your sales initiatives by understanding the current strategic objectives of Malaysian enterprises
- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, IoT, cloud computing, and security services)
- Prioritize your focus areas by understanding which factors are influencing Malaysian enterprises’ decisions when selecting an ICT provider
- Understand the changes in customers’ priorities and identify the business objectives that Malaysian enterprises are looking to achieve through their ICT investment strategies
Key implications for ICT vendors
ICT budget changes
ICT budget allocation by core technology area
Hardware budget breakdown
Software budget breakdown
Third party IT services expenditure
Cloud computing budget
ICT budget allocation by function
Outsourced IT functions
ICT investment priorities and vendor satisfaction
Internet of Things (IoT)
Business objectives influencing IT investment strategy
ICT provider selection
Key decision makers for purchasing technology