Old is Gold: Selling Electronics to the Elderly

  • ID: 4402404
  • Report
  • 44 pages
  • Euromonitor International
1 of 3
Nearly one-third of the population in Western Europe will be 60 or over by 2030. Manufacturers and retailers cannot afford to ignore the silver dollar, and must release products tailored to elderly consumers’ lifestyles.

The Old is Gold: Selling Electronics to the Elderly global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market - be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, the research offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
Old is Gold: Selling Electronics to the Elderly

September 2017

Introduction
Ageing Population
Aged but Not Old
Tech for Seniors
Marketing to the Elderly
Old is Gold
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll