Health Benefits Associated with Pro and Prebiotic Ingredients
As consumers have moved away from sugar to natural ingredients, probiotic and prebiotic yogurt has established itself as a healthy snack. The health benefits of this yogurt, which helps in lowering the risk of type-2 diabetes and colorectal cancer, are also the key driving factor of this market. However, the rise in the cost of research and development poses a threat to the market. The growing demand for functional foods is expected to provide a boost to the industry’s growth.
Probiotic and prebiotic yogurts can suppress short-term appetite and may be effective in controlling food intake. For example, yogurt was found to have greater satiating effects than iso-caloric fruit-based or dairy fruit beverages, and the effect was enhanced when yogurt was enriched with 6 gm. of inulin, which is a prebiotic.
Yogurt Drinks are the Second Largest Sub-Segment of the Market
The yogurt drinks market is expected to record a CAGR of 7%, over the forecast period. Health benefits and the highly-digestive nature of these drinks over other normal drinks are boosting the yogurt drinks market. The demography of youngsters of the 25-35 age group account for the major consumption of yogurt drinks.
The availability of ready-made pack of functional drinks for on-the-go consumption is one of the recent trends in this market. Probiotic and prebiotic drink products are easily accessible and faster to pick and drink. This convenience factor plays an important role in encouraging favorable consumer purchase decisions.
Asia-Pacific is the Largest Market
Asia-Pacific is the largest market for probiotic and prebiotic yoghurt drinks and is predicted to grow at the fastest rate over the forecast period. China, Japan and India are the largest markets for yogurt drinks, by consumption. The China probiotic and prebiotic yogurt market has generated USD 8.5 billion revenue in 2014.
The increasing disposable incomes, good taste and western lifestyles are the leading factors for the demand for yogurt drinks in the Asian market. Many global companies are discovering these trends, as they are investing in dairy farms for the proper supply of milk. These global companies have more trust in Asia-Pacific, and are launching many innovative products with various flavors.
In North America, the probiotic ingredient demand is projected to record a CAGR of 5.8% during the 2018-2023 period. United States holds the highest share, followed by Canada and Mexico. General Mills, Chobani Inc., Groupe Danone S.A., Parmalat, Social S.A., YoPlait and Ultima Foods Inc. are some major players in the North American market.
Major players: NESTLE, DANNON, CHOBANI, YOPLAIT, FAGE, YAKULT, LA YOGURT, STONYFEILD FARMS, GREEK GODS, PILLARS
- June 2017: Yoplait has launched a new product called Oui, a French-style yogurt, based on a recipe that the company uses in France. The product is only made from whole milk and comes in a French-made glass pot.
- July 2017: Danone has entered into a binding agreement with Lactalis to sell Stonyfield, one of its U.S. dairy subsidiaries, for $875 million
- October 2017: Grupo lala has completed acquisition of Brazilian dairy company Vigor Alimentos, S.A. for an implied value of R$ 5,025 million.
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet (in excel).
- Value chain analysis
- Consumer behavior analysis in country level
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1.1 Increased Yogurt Consumption in developing region
4.1.2 Positive Investigations for Health Benefits of Pro and Prebiotic Ingredients
4.1.3 Innovation and Science Support in Product Development
4.2.1 Challenges in Incorporating Probiotics and Prebiotics
4.2.2 Regulatory Constraints
4.3.1 Huge Opportunity in Oral Health and Cosmetic Industry
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer demand analysis
4.5.2 Target market identification
18.104.22.168 Purchasing power
22.214.171.124 Demographic Strengths & Weaknesses
126.96.36.199 Spending patterns
5. Market Segmentation
5.1 By Type
5.1.1 Plain Yogurt
5.1.2 Drinking Yogurt
5.1.3 Flavoured Yogurt
5.1.4 Fruited Yogurt
5.2 By Geography
5.2.1 North America
188.8.131.52 United States
5.2.4 South America
184.108.40.206 South Africa
6. Competitive Landscape
6.1 Strategy Adopted by Key Players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis
7. Company Profiles
7.7 La Yogurt
7.8 Stonyfield Farms
7.9 Greek Gods
7.10 Voskos Greek Yogurt