RAPID GROWTH IN POULTRY PRODUCTION AND EXPORT POTENTIAL OF THE MARKET
Poultry meat is a preferred animal protein in the Colombian diets. Poultry was the second-largest source of protein, which accounted for around 40% of the total meat consumption in 2015. The production of poultry doubled in the last decade, with an annual production of 1.46 metric ton in 2016, and a per-capita consumption at 29.6 Kilogram. Moreover, the poultry industry contributes to about 6.9% of agriculture GDP and generates around 389,000 jobs, including 176,000 direct. Approximately, 67% of Colombian animal feed comes from the poultry sector.
Since 2012, Colombia has been increasing the meat quality to accelerate the trade of poultry. The country signed a free-trade agreement with the European Union (EU) and Peru in June 2012, which was started on August 1, 2013, in order to increase the poultry export. Meanwhile, Customs Union (Russia, Belarus, and Kazakhstan) has resolved to allow poultry imports from Colombia. The US-Colombia Free Trade Agreement started in May 2012, allows poultry products to receive immediate duty-free treatment. Colombia and the United States worked together to solve sanitary and phytosanitary barriers, in order to increase the agricultural trade that includes food safety inspection procedures for poultry.
A major portion of Colombian chicken meat export has been into countries such as China, Vietnam, and Thailand, since the last decade. During this same period, Venezuela, and Ecuador were the main export nations for Colombian egg products. The value of poultry product export is expected to reach USD 5 million by 2017, an increase from USD 1.2 million in 2007, in the country.
Colombia Feed Ingredient Market, by Livestock Application
CONCERNS OVER ANTIBIOTIC RESISTANCE
Regulatory issues, regarding antibiotic use in animal feed, are the biggest restraints to the global compound feed industry. Animal feed production is placed under the feedstuff regulations in most countries. Concerns about the development of antibiotic resistance in humans, by the consumption of meat and animal by-products, have led to the withdrawal of their use in animal feed. Since 2006, the EU has imposed a stringent regulatory framework, regarding the usage of antibiotics in animal feed, followed by a similar ban in the United States in 2009, where the use of antibiotics as growth promoters in livestock was banned. Moreover, Europe had imposed a ban on the use of animal proteins in aquafeed, further, tightening its ban on feed additives.
The rapid development of Colombian socio-economic status, increasing per-capita income and growing animal production industry have raised food safety issues among the population, including the negative impacts of antibiotic resistance. Established in 2015, the Colombian Integrated Surveillance Program for Antimicrobial Resistance (COIPARS) was a pilot project to monitor antimicrobial resistance among bacteria (AMR) on poultry farms, livestock farms, slaughterhouses, and retail markets.
CARGILL TAKES OVER COLOMBIA COMPANY POLLOS EL BUCANERO
International Animal Nutrition Company, Cargill made its presence in Colombia with the acquisition of Poultry firm Pollos El Bucanero SA and taking over Pollos El Bucanero, which added 5,000 staff to the company. Moreover, Cargill is pushing forward its strategy to buy new businesses through this acquisition.
Pollos Bucanero manufactures a wide range of chicken products including fresh, frozen and value-added items, which are sold to retailers and foodservice firms, across the country. Pollos Bucanero operates as a subsidiary of Cargill Protein Latin America, which includes meat-processing companies in Costa Rica, Guatemala, and Honduras and Nicaragua. The global company is expected to bring expertise in the quality standards and understanding of consumer taste and preference to the venture.
MAJOR MARKET PLAYERS INCLUDE
NOVUS INTERNATIONAL Inc
ARCHER DANIELS MIDLAND COMPANY
NOTABLE MARKET DEVELOPMENTS
Adisseo introduced a new enzyme named Rovabio® Advance, with the combination of enzymes, amino acids, phosphorus, and calcium
Cargill acquired Ewos, one of the global salmon nutrition company
BASF introduced a new enzyme named Natuphos® E for animal nutrition
Alltech acquired, the leading animal nutrition company, Ranch-Way Feeds that has been doing business for more than 60 years
DSM launched a new app for 2016 Vitamin Supplementation Guidelines and thus, adding to its Optimum Vitamin Nutrition™ (OVN™)
Our Colombia Feed Ingredients Market report covers:
How increasing demand for high-value animal protein is changing the Colombia Feed Ingredients market?
How increased awareness regarding safety of meat and milk products affecting the Columbia feed additives market
Will Colombia continue to dominate the Latin America Feed Ingredients market? What are the emerging markets?
Acquisitions taking place in the year
Major players in the Colombian market and their strategies.
1.1 STUDY DELIVERABLES
1.2 GENERAL STUDY ASSUMPTIONS
2. RESEARCH METHODOLOGY
2.2 ANALYSIS METHODOLOGY
2.3 STUDY PHASES
2.4 SECONDARY RESEARCH
2.5 DISCUSSION GUIDE
2.6 ECONOMETRIC MODELLING
2.7 EXPERT VALIDATION
3. EXECUTIVE SUMMARY
4. MARKET OVERVIEW & TRENDS
4.2 OVERVIEW FOR FEED INGREDIENTS IN COLOMBIA
4.3 MARKET TRENDS
4.3.1 GLOBAL AND COLOMBIA FEED TRENDS
4.3.2 INCREASED EMPHASIS ON ANIMAL NUTRITION AND HEALTH
4.3.3 QUALITY IMPROVEMENT AND PRODUCT INNOVATION
4.3.4 TECHNOLOGICAL ADVANCEMENTS
4.4 PORTER’S ANALYSIS
4.4.1 BARGAINING POWER OF BUYERS
4.4.2 BARGAINING POWER OF SUPPLIERS
4.4.3 DEGREE OF COMPETITION
4.4.4 THREAT OF NEW ENTRANTS
4.4.5 THREAT OF SUBSTITUTES
4.5 FEED INGREDIENTS DISTRIBUTION CHANNEL ANALYSIS
5. MARKET DYNAMICS
6. COLOMBIAN FEED INGREDIENT MARKET, BY TYPE
6.2 CEREAL BY-PRODUCTS
6.3 OILSEED MEAL
6.6 SOY MEAL
6.7 WHEY PRODUCTS
7. COLOMBIA FEED INGREDIENT MARKET, BY SUPPLEMENT TYPE
7.1 AMINO ACIDS
7.13 MYCOTOXIN DETOXIFIERS
8. COLOMBIAN FEED INGREDIENTS MARKET SEGMENTATION, BY ANIMAL TYPE
9. COLOMBIAN FEED MARKET, BY GEOGRAPHY
9.3 CENTRAL WEST
10. COMPETITOR ANALYSIS
10.1 MARKET SHARE OF GLOBAL PLAYERS
10.2 US MARKET SHARE ANALYSIS
10.3 STRATEGIES ADOPTED BY LEADING GLOBAL PLAYERS
10.4 STRATEGIES ADOPTED BY US PLAYERS
11. KEY VENDOR PROFILES
11.7 INGREDION INCORPORATED
11.9 NOVUS INTERNATIONAL INC.
11.12 ARCHER DANIELS MIDLAND COMPANY
11.13 EVONIK INDUSTRIES
12. KEY TRADER/DISTRIBUTOR PROFILES
13. COLOMBIA’S INVESTMENT ANALYSIS
13.2 OPPORTUNITIES FOR US VALUE-ADD FEED INGREDIENTS IN THE MARKET
13.3 RECOMMENDATIONS ON MARKET DEVELOPMENT ACTIVITIES TO CAPITALIZE ON THE OPPORTUNITIES