Growing Demand for Gluten-Free Products- Triggering the Market Growth
The rise in obesity, diabetes, celiac disease, and other diagnosed food intolerances, and growing consumer awareness have increased the demand for gluten-free labeling. Manufacturers use advisory labeling for a variety of reasons, such as - the potential presence of an allergen, to avoid the need to develop and use multiple labels, to reduce legal liabilities, etc. Three organizations — the Gluten Intolerance Group's Gluten-Free Certification Organization (GFCO), the Celiac Sprue Association (CSA), and the Allergen Control Group/Canadian Celiac Association — currently certify products and companies as gluten-free. The gluten-free label reduces shopping time for those with celiac disease. The major restraints of gluten-free labeling are related regulatory requirements for the food labeling that increases the cost of the products, as the manufacturers have to bear the cost of audits, facility inspections, and testing required. Another major restraint for gluten-free labeling market is that different countries have a different meaning for “gluten-free”. For example, FDA definition of gluten-free is less than 20 parts per millions (ppm) of gluten, whereas, in Australia and New Zealand the gluten level should be less than 5 parts per million and in Canada it means that the food should not contain wheat, rye, barley, oats, or triticale. There is a lot of ambiguity in the “gluten free” labeling laws, across the globe.
Bakery Segment Continue to Lead the Market by Distribution Channel
On the basis of product type, the market can be segmented into bakery & snacks, cereals, beverages, and ‘others’. Gluten-free beer witnesses an increasing demand among health conscious consumers, as it lowers the cholesterol level and contains less fat content. On the basis of distribution channel, the market is divided into grocery retailers, hypermarket/ supermarkets, online retailers, and ‘others’.
The bakery segment is expected to witness a strong growth rate during the forecast period, owing to repeat business that these supermarkets/hypermarket do through customers.
North America Continues To Dominate The Gluten-free Labeling Market
The gluten-free labeling is well developed in the United States and Europe, due to the significant awareness regarding the need to limit gluten-intake and control the risks in the occurrence of celiac disease. In the United States, “gluten-free” means less than 20 parts per millions (ppm) of gluten and “does not” contain wheat, rye, barley, or their crossbred hybrids, like triticale. In the European Union and the United Kingdom, only foods that contain less than 20ppm can be labelled as ‘gluten-free’. The gluten-free labeling is not so predominant in the developing regions, like Asia-Pacific and Africa, due to the low penetration of consumer awareness. In Australia, the gluten-free labeling is well established as food must contain “No Detectable Gluten’ by the most sensitive universally accepted test method.
MAJOR PLAYERS: CHOBANI, HAIN CELESTIAL GROUP, PINNACLE FOODS, 1-2-3 GLUTEN FREE, DANONE, ARCHER FARMS, CAREONE, CANYON OATS, GENERAL MILLS, KELLOGG’S COMPANY, ESSENTIAL LIVING FOODS, HARVESTER BREWING, NEW PLANET BEER, KELLOGG’S COMPANY, LIFEWAY FOODS and NATURAL, amongst others.
- In 2016: ADM acquired Harvest innovation, an industry leader in minimally processed, expeller-pressed soy proteins, oils, and gluten-free ingredients. This step broadened the ADM’s plant protein, gluten-free ingredient portfolio.
- In 2014: Hain Celestial acquired Rudi's Organic Bakery, Inc., a leading organic and gluten-free company in the United States. This step expanded the branded grocery products offerings with several gluten-free bakery products.
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
4. Market Dynamics
4.1.1 Rise in Gluten Allergen Population
4.1.2 Growing Gluten-free Products Market
4.1.3 Organizations' Pro-activeness in the Labeling Compliance
4.2.1 Regulatory Constraints
4.3.1 Growing Product Labeling Requirements in Developing Regions
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products & Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Types
5.1.2 Bakery & Snacks
5.2 By Distribution Channel
5.2.1 Grocery Retailers
5.2.4 Online Retailers
5.3 By Geography
5.3.1 North America
18.104.22.168 United States
22.214.171.124 United Kingdom
5.3.4 South America
126.96.36.199 South Africa
6. Competitive Landscape
6.1 Strategies Adopted by the Key Players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis
7. List of Company Profiles
7.2 Hain Celestial Group
7.3 Pinnacle Foods
7.4 1-2-3 Gluten Free
7.6 Archer Farms
7.8 Canyon Oats
7.9 General Mills
7.10 Kellogg’s Company
7.11 Essential Living Foods
7.12 Harvester Brewing
7.13 New Planet Beer
7.14 Kellogg’s Company
7.15 Lifeway Foods
- Hain Celestial Group
- Pinnacle Foods
- 1-2-3 Gluten Free
- Archer Farms
- Canyon Oats
- General Mills
- Kellogg’s Company
- Essential Living Foods
- Harvester Brewing
- New Planet Beer
- Kellogg’s Company
- Lifeway Foods