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Digital Marketing Software Market by Type - Global Opportunity Analysis and Industry Forecast, 2017-2023

  • ID: 4403110
  • Report
  • August 2017
  • Region: Global
  • 136 pages
  • Allied Analytics LLP
Digital marketing enables the promotion of brands and products through the medium of internet. Moreover, it aids in generating greater ROI in comparison to traditional marketing solutions. Digital marketing software comprises various tools and techniques that help simplify and integrate social media, web marketing, content marketing, and multichannel campaigns.

The global digital marketing software market is driven by rise of digital marketing budget and boom in social media & advertising. However, increased complexities and lack of skilled personnel hinder the digital marketing software market growth.

The global digital marketing software market is segmented based on type, deployment type, industry vertical, and geography. Based on type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Based on deployment type, it is bifurcated into on-premise and cloud deployment. Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region.

The key players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P.

KEY BENEFITS FOR STAKEHOLDERS

This study includes the analytical depiction of the global digital marketing software market along with current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities.
The current market is quantitatively analyzed from 2016 to 2023 to highlight the financial competency of the digital marketing software industry.
Porter’s Five Forces analysis illustrates the potency of buyers & suppliers in the industry.

KEY MARKET SEGMENTS

BY TYPE

Interaction Systems
Data and Analytics Systems
Content Production & Management
Management & Administration Oriented Apps

BY FUNCTION VERTICAL

Retail
Media & Entertainment
Manufacturing
High-Tech & IT
BFSI
Others (Automotive and Healthcare)

BY DEPLOYMENT MODEL

On-Premise
Cloud Deployment

BY GEOGRAPHY

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS

Adobe Systems
Oracle Corporation
IBM Corporation
SAP AG
Microsoft Corporation
Salesforce.com, Inc.
HubSpot, Inc.
Marketo Inc.
SAS Institute, Inc.
HP Development Company, L.P.
Note: Product cover images may vary from those shown
CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVES

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top winning strategies
3.2.2. Top investment pockets

3.3. PORTERS FIVE FORCES ANALYSIS

3.3.1. Low-to-Moderate bargaining power of suppliers
3.3.2. Low-to-moderate threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. High intensity of rivalry
3.3.5. Moderate-to-high bargaining power of buyers

3.4. MARKET SHARE ANALYSIS (%), 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Boom in social media and advertising
3.5.1.2. Increase in digital marketing budget

3.5.2. Restraints

3.5.2.1. Lack of skilled personnel for coding and handling the marketing software
3.5.2.2. Increased complexities

3.5.3. Opportunities

3.5.3.1. Emergence of SaaS based solutions
3.5.3.2. Improved employee training

3.5.4. Top impacting factors

CHAPTER 4 DIGITAL MARKETING SOFTWARE MARKET, BY TYPE

4.1. OVERVIEW
4.2. INTERACTION SYSTEMS

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. DATA & ANALYTICS SYSTEMS

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. CONTENT PRODUCTION & MANAGEMENT

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.5. MANAGEMENT & ADMINISTRATION-ORIENTED APPS

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

CHAPTER 5 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODEL

5.1. OVERVIEW
5.2. ON-PREMISE

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. CLOUD

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

CHAPTER 6 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

6.1. OVERVIEW
6.2. RETAIL

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.3. MEDIA & ENTERTAINMENT

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.4. MANUFACTURING

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.5. HIGH-TECH & IT

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.6. BFSI

6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast

6.7. OTHERS (AUTOMOTIVE AND HEALTHCARE)

6.7.1. Key market trends
6.7.2. Key growth factors and opportunities
6.7.3. Market size and forecast

CHAPTER 7 DIGITAL MARKETING SOFTWARE MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by country
7.2.4. Market size and forecast, by industry vertical
7.2.5. U.S.

7.2.5.1. Market size and forecast, by type
7.2.5.2. Market size and forecast, by deployment type
7.2.5.3. Market size and forecast, by industry vertical

7.2.6. Canada

7.2.6.1. Market size and forecast, by type
7.2.6.2. Market size and forecast, by deployment type
7.2.6.3. Market size and forecast, by industry vertical

7.2.7. Mexico

7.2.7.1. Market size and forecast, by type
7.2.7.2. Market size and forecast, by deployment type
7.2.7.3. Market size and forecast, by industry vertical

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by country
7.3.4. Market size and forecast, by industry vertical
7.3.5. Germany

7.3.5.1. Market size and forecast, by type
7.3.5.2. Market size and forecast, by deployment type
7.3.5.3. Market size and forecast, by industry vertical

7.3.6. UK

7.3.6.1. Market size and forecast, by type
7.3.6.2. Market size and forecast, by deployment type
7.3.6.3. Market size and forecast, by industry vertical

7.3.7. France

7.3.7.1. Market size and forecast, by type
7.3.7.2. Market size and forecast, by deployment type
7.3.7.3. Market size and forecast, by industry vertical

7.3.8. Rest of Europe

7.3.8.1. Market size and forecast, by type
7.3.8.2. Market size and forecast, by deployment type
7.3.8.3. Market size and forecast, by industry vertical

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by country
7.4.4. Market size and forecast, by industry vertical

7.4.5. China

7.4.5.1. Market size and forecast, by type
7.4.5.2. Market size and forecast, by deployment type
7.4.5.3. Market size and forecast, by industry vertical

7.4.6. Japan

7.4.6.1. Market size and forecast, by type
7.4.6.2. Market size and forecast, by deployment type
7.4.6.3. Market size and forecast, by industry vertical

7.4.7. India

7.4.6.1. Market size and forecast, by type
7.4.6.2. Market size and forecast, by deployment type
7.4.6.3. Market size and forecast, by industry vertical

7.4.8. Rest of Asia-Pacific

7.4.8.1. Market size and forecast, by type
7.4.8.2. Market size and forecast, by deployment type
7.4.8.3. Market size and forecast, by industry vertical

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by country
7.5.4. Market size and forecast, by industry vertical
7.5.5. Latin America

7.5.5.1. Market size and forecast, by type
7.5.5.2. Market size and forecast, by deployment type
7.5.5.3. Market size and forecast, by industry vertical

7.5.6. The Middle East

7.5.6.1. Market size and forecast, by type
7.5.6.2. Market size and forecast, by deployment type
7.5.6.3. Market size and forecast, by industry vertical

7.5.7. Africa

7.5.7.1. Market size and forecast, by type
7.5.7.2. Market size and forecast, by deployment type
7.5.7.3. Market size and forecast, by industry vertical

CHAPTER 8 COMPANY PROFILES

8.1. ADOBE SYSTEMS

8.1.1. Company overview

8.1.1.1. Company snapshot

8.1.2. Business performance
8.1.3. Strategic moves & developments

8.2. ORACLE CORPORATION

8.2.1. Company overview

8.2.1.1. Company snapshot

8.2.2. Business performance
8.2.3. Strategic moves & developments

8.3. IBM CORPORATION

8.3.1. Company overview

8.3.1.1. Company snapshot

8.3.2. Business performance
8.3.3. Strategic moves & developments

8.4. SAP AG

8.4.1. Company overview

8.4.1.1. Company snapshot

8.4.2. Business performance
8.4.3. Strategic moves & developments

8.5. MICROSOFT CORPORATION

8.5.1. Company overview

8.5.1.1. Company snapshot

8.5.2. Business performance
8.5.3. Strategic moves & developments

8.6. SALESFORCE.COM, INC.

8.6.1. Company overview

8.6.1.1. Company snapshot

8.6.2. Business performance
8.6.3. Strategic moves & developments

8.7. HUBSPOT, INC.

8.7.1. Company overview

8.7.1.1. Company snapshot

8.7.2. Business performance
8.7.3. Strategic moves & developments

8.8. MARKETO INC.

8.8.1. Company overview

8.8.1.1. Company snapshot

8.8.2. Business performance
8.8.3. Strategic moves & developments

8.9. SAS INSTITUTE, INC.

8.9.1. Company overview

8.9.1.1. Company snapshot

8.9.2. Business performance
8.9.3. Strategic moves & developments

8.10. HP DEVELOPMENT COMPANY, L.P.

8.10.1. Company overview

8.10.1.1. Company snapshot

8.10.2. Business performance
8.10.3. Strategic moves & developments
Note: Product cover images may vary from those shown

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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