Loyalty Management Market - Global Opportunity Analysis and Industry Forecast, 2016-2023

  • ID: 4403114
  • Report
  • Region: Global
  • 140 pages
  • Allied Analytics LLP
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Loyalty management is a reward system to retain a repetitive customer. The customers who are frequent buyers are the key audience of a loyalty management program. It is projected to be used to target new customers for converting them into loyal customers. Loyalty management is a part of loyalty program where communication and marketing are used to achieve customer retention. It is defined as an alignment of all promotional, marketing, and distribution channels to constantly deliver on the brand’s promise to its frequent customers. Loyalty management encourages customers to return for purchase and turns loyal customers into brand advocates. Loyalty management is studied across three major segments including customer retention, customer loyalty, and channel loyalty.

The global loyalty management market is attributed to increasing use of mobile applications, recurrent alteration of end-user demographics, changes in organizational structure which focus on customer segregation to effectively implement loyalty programs, significant increase in card holders, and increase in spending on loyalty programs from the organizations owing to variety of offerings on everyday purchases.

The lack of awareness about such programs among customers and stringent government rules & regulations hamper the growth of loyalty management market. The flourishing applications of big data and machine learning, increase in investment for card loyalty management system technology, and growing appreciation for online reward management solutions are expected to offer numerous growth opportunities for the key vendors in the global loyalty management market.

Loyalty management market is segmented based on type, organization size, industry vertical, and geography. Based on type it is segmented into customer retention, customer loyalty, and channel loyalty. As per organization size, the market is segmented into large, and small & mid-size. Based on industry vertical, the global loyalty management market is studied across BFSI, retail, travel & hospitality, manufacturing, IT & telecom, media & entertainment, healthcare, and others (education, oil & gas, and energy & utilities). Based on region, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.

KEY PLAYERS PROFILED IN THE REPORT include Aimia Inc, Bond Brand Loyalty, Comarch, Epsilon, ICF International Inc, IBM Corporation, Kobie Marketing Inc, Oracle Corporation, SAP SE, and Tibco Software Inc.

KEY BENEFITS FOR STAKEHOLDERS

In-depth analysis of the global loyalty management market along with its dynamics is provided to understand the market scenario.
Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on prevailing opportunities.
Porter’s Five Forces analysis examines the competitive structure of the loyalty management market and provides a clear understanding of the factors that influence the market entry and expansion.
A detailed analysis of the geographical segments enables identification of profitable segments for market players.
Comprehensive analysis of the trends, sub-segments, and key revenue pockets are provided in the report.
Detailed analysis of the key players and their business strategies are anticipated to assist stakeholders to take informed business decisions.
Profile analysis of leading players that operate in the loyalty management market are provided in the report, which highlight the major developmental strategies such as mergers & acquisitions, expansions, and new product launches adopted by these companies.

KEY MARKET SEGMENTS

By Type

Customer Retention
Customer Loyalty
Channel Loyalty

By Organization Size

Large
Small & Mid-size

BY FUNCTION Vertical

BFSI
Retail
Travel & Hospitality
Manufacturing
IT & Telecom
Media & Entertainment
Healthcare
Others

BY GEOGRAPHY

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

The key players profiled in the report are as follows:

Oracle Corporation
IBM Corporation
SAP SE
Aimia Inc.
Comarch
Bond Brand Loyalty
Tibco Software
Epsilon
ICF International, Inc.
Kobie Marketing, Inc.
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CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
1.4.4. Market segmentation

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top winning strategies
3.2.2. Top investment pockets
3.2.3. Top impacting factors

3.3. PORTERS FIVE FORCES

3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Degree of competition
3.3.4. Threat of new entrants
3.3.5. Threat of substitute

3.4. MARKET PLAYER POSITIONING
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Rising use of mobile applications
3.5.1.2. Recurrent alteration of end-user demographics
3.5.1.3. Changes in organizational structure
3.5.1.4. Significant increase in card holders
3.5.1.5. Increase in spending on loyalty programs

3.5.2. Restraints

3.5.2.1. Lack of awareness about loyalty programs
3.5.2.2. Strict government regulations

3.5.3. Opportunities

3.5.3.1. Rapidly growing applications of Big data and machine learning
3.5.3.2. Increase in investment for card loyalty management system technology

CHAPTER 4 GLOBAL LOYALTY MANAGEMENT MARKET, BY TYPE

4.1. OVERVIEW
4.2. CUSTOMER RETENTION

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. CUSTOMER LOYALTY

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. CHANNEL LOYALTY

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

CHAPTER 5 GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

5.1. OVERVIEW
5.2. LARGE ORGANIZATIONS

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. SMALL & MID-SIZE ORGANIZATIONS

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

CHAPTER 6 GLOBAL LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL

6.1. OVERVIEW
6.2. BANKING, FINANCIAL SERVICES, AND INSURANCE

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.3. RETAIL

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.4. TRAVEL & HOSPITALITY

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.5. MANUFACTURING

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.6. IT & TELECOM

6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast

6.7. MEDIA & ENETRTAINMENT

6.7.1. Key market trends
6.7.2. Key growth factors and opportunities
6.7.3. Market size and forecast

6.8. HEALTHCARE

6.8.1. Key market trends
6.8.2. Key growth factors and opportunities
6.8.3. Market size and forecast

6.9. OTHERS (EDUCATION, OIL & GAS, ENERGY & UTILITIES)

6.9.1. Key market trends
6.9.2. Key growth factors and opportunities
6.9.3. Market size and forecast

CHAPTER 7 LOYALTY MANAGEMENT MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by type
7.2.4. Market size and forecast, by organization size
7.2.5. Market size and forecast, by industry vertical
7.2.6. Market size and forecast, by country
7.2.7. U.S.

7.2.7.1. Market size and forecast

7.2.8. Canada

7.2.8.1. Market size and forecast

7.2.9. Mexico

7.2.9.1. Market size and forecast

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by type
7.3.4. Market size and forecast, by organization size
7.3.5. Market size and forecast, by industry vertical
7.3.6. Market size and forecast, by country
7.3.7. UK

7.3.7.1. Market size and forecast

7.3.8. Germany

7.3.8.1. Market size and forecast

7.3.9. France

7.3.9.1. Market size and forecast

7.3.10. Italy

7.3.10.1. Market size and forecast

7.3.11. Rest of Europe

7.3.11.1. Market size and forecast

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by type
7.4.4. Market size and forecast, by organization size
7.4.5. Market size and forecast, by industry vertical
7.4.6. Market size and forecast, by country
7.4.7. China

7.4.7.1. Market size and forecast

7.4.8. India

7.4.8.1. Market size and forecast

7.4.9. Japan

7.4.9.1. Market size and forecast

7.4.10. Australia

7.4.10.1. Market size and forecast

7.4.11. Rest of Asia-Pacific

7.4.11.1. Market size and forecast

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by type
7.5.4. Market size and forecast, by organization size
7.5.5. Market size and forecast, by industry vertical
7.5.6. Market size and forecast, by country
7.5.7. Latin America

7.5.7.1. Market size and forecast

7.5.8. Middle East

7.5.8.1. Market size and forecast

7.5.9. Africa

7.5.9.1. Market size and forecast

CHAPTER 8 COMPANY PROFILES

8.1. AIMIA INC.

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Business performance
8.1.4. Key strategic moves & developments

8.2. BOND BRAND LOYALTY

8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Business performance
8.2.4. Key strategic moves & developments

8.3. COMARCH

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Business performance
8.3.4. Key strategic moves & developments

8.4. EPSILON

8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Business performance
8.4.4. Key strategic moves & developments

8.5. ICF INTERNATIONAL, INC.

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Business performance
8.5.4. Key strategic moves & developments

8.6. IBM CORPORATION

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Business performance
8.6.4. Key strategic moves & developments

8.7. KOBIE MARKETING, INC.

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Business performance
8.7.4. Key strategic moves & developments

8.8. ORACLE CORPORATION

8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Business performance
8.8.4. Key strategic moves & developments

8.9. SAP SE

8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Business performance
8.9.4. Key strategic moves & developments

8.10. TIBCO (THE INFORMATION BUS COMPANY) SOFTWARE INC.

8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Business performance
8.10.4. Key strategic moves & developments
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