Ukrainian Green Coffee Market Report

  • ID: 4403327
  • Report
  • Region: Ukraine
  • 28 pages
  • Pro-Consulting
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Green coffee consists of green coffee beans that avoided heating. Coffee beans are of two kinds - Arabica and Robusta. The difference between these two kinds is in the beans themselves and their taste qualities. Thus, Robusta contains more caffeine than Arabica.

Ukraine is dependent on imports of coffee beans. Therefore, world trends affect the Ukrainian coffee market. And the assortment of products introduced to the market is that of the world one.

Analysis of the key figures showed growth of the green coffee market. Market capacity increased significantly in 2014 - 2016. Growth happened due to an increase in the volume of imports of Robusta coffee type, which is used to produce instant coffee.

The players of the green coffee market import the products for further processing or for its further resale.

The green coffee production in Ukraine is represented only by the companies that are engaged in the packaging of green coffee. During the analyzed period the company "Coffee Art Ukraine" was engaged in packing green coffee beans.

Price movement in the market of green coffee changed under the influence of exchange rate fluctuations of currencies, and also with allowances made for the trends that have developed in the world coffee market.

The green coffee market is oriented to the B2B segment, so there are a number of special features of promoting the own product. The main goals of marketing activities are to create a positive image of the company. To do this, companies create websites and engage in their promotion on the Internet, deal with direct mailings and sales, advertise themselves in specialized media.
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1. General description of the green coffee market in Ukraine
1.1. Analysis of the green coffee market trends in 2014-1 half of 2017
1.2. General market figures, calculation of market capacity in 2014-1 half of 2017
1.3. Segmentation and organization of the green coffee market

2. Major market operators (main importers)
2.1. The major market operators and their short description, assortment
2.2. Segmentation and organization of the main market operators (by segment, specialization and regions)

3. Analysis of digital activities and promotion of key market players, taking into account current marketing activities

4. Output (packaging) indices movement of the green coffee in 2014-1 half of 2017
4.1. Output indices movement of the green coffee in volume terms in 2014-1 half of 2017
4.2. Output indices movement of the green coffee in monetary terms in 2014-1 half of 2017

5. Foreign trade on the green coffee market
5.1. Export of products in 2014-1 half of 2017 (volumes, geography of deliveries by countries, the main exporters) - if any, availability of transit
5.2. Import of products in 2014-1 half of 2017 (volumes, structure, prices, geography of deliveries by countries, structure of the main importers of green coffee)

6. Price and price formation on the market
6.1. Dynamics of prices for products in 2014 - 1 half of 2017
6.2. Description of factors affecting the formation of prices, structure

7. Consumption of products on the green coffee market
7.1. Consumers' preferences for products, image of a typical consumer (the reason for buying green coffee, competition with substitutes, other types of coffee)

8. Branding and advertising (the influence of the brand on the promotion of green coffee on the market)

9. Channels for the sale of products on the market (especially work with network retailers and non-chain stores, promotion on the Internet)

10. Conclusions and recommendations on the company's entry into the green coffee market in Ukraine. The estimated development indicators of the investigated segment in 2017-2019 (the effect on the segment of other types of coffee)

List of Tables
  • Dynamics of the green coffee market capacity in Ukraine in 2014 - 1 half of 2017
  • LLC "Coffee Art Ukraine" assortment
  • LLC "Coffeeton" assortment
  • The list of imported by LLC Galka LTD raw materials
  • The list of imported by LLC "Eximtrade" raw materials
  • The list of imported by LLC "Viennese coffee" raw materials
  • LLC "Primo" assortment
  • The list of imported by “UkrCoffee” Ltd raw materials
  • LLC "CoffeeStar" assortment
  • Structuring of the main market operators concerning its business activities
  • Structuring of the main market operators according to the types of imported coffee
  • Structuring of the main market operators by regions
  • Analysis of the digital activities of key market players
  • Output (packaging) indices movement of the green coffee in 2014 - 6 months of 2017, in volume terms, tons
  • Output (packaging) indices movement of the green coffee in 2014 - 6 months 2017, in monetary terms, thousand tons
  • Dynamics of average import prices for green coffee in Ukraine in 2014-6 months of 2017, UAH/kg
  • Dynamics of average exchange prices for green coffee in 2014 - 1 half of 2017, dollars per kg and UAH per kg
  • Dynamics of average retail prices for green coffee in 2014 -1 half of 2017, dollars per kg and UAH per kg
  • SWOT analysis of market direction
  • The main risks on the green coffee market in Ukraine
List of Charts and Diagrams
  • Structure of import of coffee and coffee products to Ukraine in 2016, in volume terms, %
  • The structure of imported green coffee for its further use in 2016, in volume terms, %
  • Dynamics of imports of green coffee to Ukraine in 2014 - 6 months of 2017
  • Structure of import of products on the green coffee market in 2014-6 months of 2017, in volume terms, %
  • Geographical structure of imports of green coffee to Ukraine in 2014 - 6 months of 2017, in volume terms, %
  • Structure of the main importers of green coffee to Ukraine in 2014 - 1 months of 2017, in volume terms, %
  • Expected figures of the capacity of the green coffee market in Ukraine in 2017-2019, in volume terms, thousand tons
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