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Selling With Metaphors: Influence, Persuade, and Explain Anything to Anyone - Webinar

  • ID: 4410013
  • Webinar
  • December 2017
  • Region: Global
  • 60 Minutes
  • Lorman Business Center, Inc.
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Learn proven techniques to sell, influence, and persuade others using metaphors.

Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over communicated society in which we live. Salespeople, executives, and consultants are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its formsvisual language solves this problem. This topic is for everyone whose success depends on selling, influencing, or persuading others.

You will learn how to:
  • Separate yourself from the pack.
  • Be heard. Be understood. Be remembered.
  • Get results more easily and more quickly.
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The Business Case for Metaphors
  • What We Mean by Metaphor
  • Today's Communication Challenges
  • Why Metaphors Solve These Challenges
  • How to Build Your Metaphor Muscle
  • The Four-Step Model for Creating Winning Metaphors
  • Traps to Avoid
  • Sell, Persuade, Explain: How to Use Metaphors to
  • Grab Attention
  • Differentiate Your Product or Service
  • Sell an Idea
  • Clear up Confusion
  • Close a Sale
  • Vaporize Objections
  • Wow an Audience
  • Inspire Action
  • Make Numbers Stick
  • Use Props for Impact
  • Turn Visuals From Dull to Dazzling
  • Three Ways to Maintain Metaphor Power
  • Observe and Connect
  • Travel to Other Worlds
  • Become a Clipper
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Anne Miller - Chiron Associates, Inc.
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This webinar is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, analysts, consultants and other sales professionals.
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