Supermall is defined as a large shopping centre that is over 1,000,000 sq. ft. and usually has annual footfall over 20 million. Stores within supermalls vary in size and predominantly sell clothing & footwear, health & beauty, jewellery, homewares, electrical goods, furniture & floorcoverings and food & grocery items. The aforementioned sectors are included in the report and all other sectors such as stationery, toys, DIY & gardening and sports equipment are included within 'other' where relevant.
Clothing & footwear is the dominant sector in supermalls and though jewellery and health & beauty will achieve double digit sales growth over the next five years, C&F will grow the most in terms of monetary value, accounting for 57.4% of supermalls spend in 2022.
Health & beauty is the second-largest sector in supermalls, and is forecast to be the fastest-growing sector in the market, up 14.5% through to 2022. While its performance is buoyed by strong growth in the sector overall, supermalls are becoming more popular destinations for brands like NYX, Urban Decay, Charlotte Tilbury and MAC. Meanwhile, department store investment in beauty halls is driving spends.
Only 43.2% of consumers have visited a supermall in the past 12 months. While they appeal to a range of shoppers due to the variety of retailers, over-55s under-index, as do DE shoppers. Supermalls must ensure they are frequently reviewing the retailer mix to ensure they have the relevant retailers to drive footfall.
As clothing & footwear is the primary sector in supermalls, all of the top 10 players in terms of market share are C&F retailers and department stores, except for Boots, which ranks seventh. Though there is doubt over traditional retailers such as Marks & Spencer and Debenhams being the supermall anchor stores in the future, Marks & Spencer has the highest market share at 7.7% in 2017; this is closely followed by John Lewis in second place and Debenhams in fourth - though their combined share will fall 0.3 percentage points on 2016.
The report "UK Supermalls 2017 - 2022", offers comprehensive insight and analysis of the channel, including forecasts to 2022, the major players, the key trends and consumer attitudes.
In particular, this report provides the following:
- The hot issues impacting the market (including the growing importance of the leisure offer, retailers creating more destination stores, the possibility of longstanding anchor retailers being usurped by fashion players, supermalls’ need to promote the seamless shopper journey)
- Strategies for success
- Market and sector sizes and forecasts
- Profiles of the top three most visited supermalls
- Drive time to the top 10 supermalls
- Retailer market shares
- Consumer data
- Future outlook
- Though sectors such as jewellery are performing well in supermalls, clothing & footwear is the dominant sector, with spend on this sector forecast to grow 7.3% to 2022, accounting for 57.4% of all supermalls’ retail sales by 2022.
- Despite this, anchor retailers are increasingly relying on beauty halls to drive footfall and beauty brands are investing in their own stores in these locations. Therefore, health & beauty - the second largest sector in supermalls - is forecast to be the fastest growing sector in the market, growing 14.5% to 2022.
- Though supermalls attract a broad spectrum of shoppers due to the wide range of retailer and products available and the leisure options, 22.6% of supermall visitors are aged 16-24 - the highest of any age group. This is unsurprising considering fashion retailers such as Zara, H&M and Primark are heavily investing in creating flagship and destination stores in these locations and are providing an enjoyable shopping experience alongside an attractive product offer. These retailers stand to gain the most share in supermalls as these value fashion players continue to grow their presence and appeal to a wider range of consumers.
- Understand the opportunities in the market, as both a supermall landlord and retailer, through our analysis of key issues in the market and the drivers which are aiding growth as well as the factors which are hindering further growth.
- Utilise our market sizing and forecasts for the key sectors in the supermalls channel to comprehend the impact of the increasing presence of health & beauty retailers and the shift to leisure in supermalls.
- Identify which retailers are growing their presence in the supermalls channel and what they are doing to drive share, to identify what this means for your brand and how you will be impacted.
- Use our consumer data to understand who is shopping at supermalls, what is driving visits to these locations as well as what different consumers value in the channel, such as the importance of the shopping experience, the range of retailers and products as well as the leisure facilities available.
- House of Fraser
- John Lewis
- Marks & Spencer
- JD Sports
- New Look
- Sports Direct
- Michael Kors
- Kate Spade
- Jo Malone
- River Island
- Monki & Other Stories
- Ted Baker
- Russell & Bromley
- TK Maxx
- Currys PC World
- Laura Ashley
- The Body Shop
- Holland & Barrett
- Ernest Jones
- Urban Decay
- Charlotte Tilbury