Fuel consumption in Greece decreased by 4.4% in 2016 compared to the previous year. However, fuel prices continued to rise, the price of petrol in 2016 rose by 17.2%, and diesel prices grew by 20.4%.
In Greece fuel consumption is expected to continue to decline towards 2022 as economic issues continue to affect motorist’s disposable income levels and motorists increasingly use public transport to reduce costs. The value of fuel sales decreased in 2015 but rising fuel prices helped it buck this trend in 2016 rising by 12.7%.
As of 2016, 74.9% of service stations in Greece featured a shop. The total number of service stations with a shop declined by 0.3%. The top five fuel retailers in Greece accounted for 60.2% of the number of service station shops in the country. EKO (Hellenic) is the leading player in the service station shop market, with 80.0% of its 743 sites featuring a shop.
55.3% of service stations in Greece feature a car wash. Number of service stations with a car wash increased by 3,576 sites as retailers invested in these facilities. EKO (Hellenic) has the largest number of service stations with a car wash in the country, amounting to 16.7% of the national network.
The top five fuel retailers in Greece accounts for 65.8% of service stations with a car wash in the country. Of the top five players, BP (Hellenic) was the only top five retailers that decreased the number of sites with a car wash in its network in 2016.
The report "Service Station Retailing in Greece 2017", provides an executive-level overview of the Greek service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.
Companies mentioned in this report: EKO, Hellenic, BP, Shell, Coral, Jetoil, Elin, Revoil, Aegean, AVIN, Cyclon.
- Total fuel consumption in Greece decreased by 4.4% in 2016 compared to the previous year.
- EKO (Hellenic) has the largest service station network, at 929 sites, amounting to 14.4% of the national network.
- The top five fuel retailers in Greece accounted for 60.2% of the number of service station shops in the country.
- The total number of service stations with a car wash in Greece increased by 0.4% to 3,576 sites as retailers invested in these facilities.
- Identify who are the top five players in Greece and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
- Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
- Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
- Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.
Service Station Market Overview
Competitor ranking in 2015 compared to 2016
Market Size - EKO (Hellenic)
Market Size - BP (Hellenic)
Market Size - Shell (Coral)
Market Size - AVIN
Market Size - Aegean
Service Station Shop Network
Service Station Shops - EKO (Hellenic)
Service Station Shops - BP (Hellenic)
Service Station Shops - Shell (Coral)
Service Station Shops - AVIN
Service Station Shops - Aegean
Service Station Car Wash Network
Service Station Car Wash - EKO (Hellenic)
Service Station Car Wash - BP (Hellenic)
Service Station Car Wash - Shell (Coral)
Service Station Car Wash - AVIN
Service Station Car Wash - Aegean