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2018 EMEA Outlook

  • ID: 4410346
  • Country Profile
  • Region: EMEA
  • 47 Pages
  • Frontier Strategy Group
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While the macroeconomic conditions in Europe, Middle East and Africa (EMEA) are likely to stabilize in 2017, multinational companies are unlikely to see a reversal of current low economic growth and exchange rate and political uncertainty, both in 2017 as well as in the medium term.

This requires a revisit of the broader regional strategy assumptions, better balanced regional portfolios, as well as very clear prioritization of investments given constrained resources and margins under pressure.

Companies will still find plenty of opportunities in the region, but these will increasingly be driven by a portfolio approach that creates buffers for underperformance between and within markets, agile local execution, and deeper localization in priority markets.

What you will learn:

  • What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
  • How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
  • Which scenarios and disruptors will have the greatest impact on the region

What you will receive:

  • Immediate access to the 47-page PDF report
  • Exclusive email updates covering emerging markets business topics
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Executive Summary

Section 1: FSG View on Europe, Middle East & Africa (EMEA)

  • EMEA in Global Context
  • EMEA in 202
  • Thriving in the New Normal
  • Focus on Five Key Actions in 2018
    • Optimize Your Regional Portfolio
    • Align Execution Around Segments
    • Enhance Channel Sophistication
    • Develop a Localization Strategy
    • Manage Ongoing Disruptions

Section 2: Drivers of EMEA Performance in 2017

  • Driver #1: Weak Global Growth
  • Driver #2: Low Commodity Prices
  • Driver #3: Currency Volatility
  • Driver #4: Political Disruption
  • Driver #5: Rising Business Costs
  • Implications for Action

Section 3: Sub-Regional Outlooks

  • View on Western Europe
  • View on Middle East & North Africa
  • View on Sub-Saharan Africa
  • View on Commonwealth of Independent States
  • View on Central Europe

Section 4: Industry Outlooks

  • Consumer Goods
  • Healthcare
  • Industrials
  • Technology

Section 5: Scenarios & Disruptors of EMEA Performance

  • EMEA in 2017: Scenarios Overview
  • EMEA in 2017: Disruptor Summary
  • Disruptor #1: China Loses Control
  • Disruptor #2: Sustained Oil Price Collapse
  • Disruptor #3: Eurozone Banking Crisis
  • Disruptor #4: G7 Trade Retreat
  • Disruptor #5: Trump & Putin Discredit NATO
  • Disruptor #6: Russia Economic Mismanagement
  • Disruptor #7: Turkey Financial Collapse
  • Disruptor #8: Iran Deal Unravels


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