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OTT Video & TV Everywhere: Partners, Alternatives, and Competition

  • ID: 4410513
  • Report
  • October 2017
  • Region: Global, Global
  • 55 Pages
  • Parks Associates
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  • A+E Networks
  • Bell Canada
  • Comcast
  • Hulu
  • Roku
  • Time Warner
  • MORE

The evolution of OTT video services has led to increased competition in the market, including new partnerships, alternatives to pay TV, and changing priorities by consumers. This report includes insights into the new era of competition in OTT video and pay TV and assesses trends that affect the video ecosystem across global markets, including churn and retention. The report also includes global forecasts for OTT video and pay-TV subscribers.

Purpose of Report

A variety of new entrants and intensifying competition among OTT video services is forcing entertainment industry participants to reconsider their approach to the market. Consumers, fortunately, are open to subscribing to and using multiple video service options, including pay TV, online video, and OTT video services with various business models. With few players exiting the market, companies are exploring ways to work together to drive viewership, subscriptions, and revenues. This report examines trends in the competitive environment for OTT video services and TV Everywhere and explores the opportunities, benefits, and challenges involved in various partnerships that are surfacing in the industry. 

Scope of Report

This report examines OTT video services offering premium content, primarily TV programming and movies, as well as authenticated TV Everywhere features that are available exclusively to pay-TV subscribers. The report does not address services offering user-generated or semi-professional content or catch-up apps or services available from over-the-air broadcasters.

The report primarily examines the North American market due to the maturity of the market and the issues being addressed among North American competitors. However, the report does reference trends across markets where they are evident, and the forecasts for the report are global by region.

Note: Product cover images may vary from those shown
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  • A+E Networks
  • Bell Canada
  • Comcast
  • Hulu
  • Roku
  • Time Warner
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 The State of OTT Video and TV Everywhere
2.1 Competition in OTT Video Services
2.2 The Role of TV Everywhere
2.3 Adoption of OTT Video Services
2.4 Primary versus Complementary Video Service Adoption

3.0 OTT Video Partnerships
3.1 OTT: Operator Partnerships
3.1.1 Promotion
3.1.2 Distribution Partnerships and Broadband Bundling
3.1.3 Set-top Box Integration
3.1.4 Zero-Rating
3.1.5 Billing
3.2 OTT: OTT Partnerships
3.2.1 Distribution/Bundling
3.2.2 Promotion/Awareness
3.2.3 Content
3.3 OTT: Aggregator Partnerships
3.3.1 Traditional Pay-TV Providers
3.3.2 CE Manufacturers
3.3.3 Subscription OTT Aggregators
3.3.4 Online Video Distributors/Virtual MVPDs
3.3.5 Ad-based OTT Aggregators
3.4 Additional OTT Service Partnerships

4.0 Forecast
4.1 Forecast Methodology
4.2 Forecast of OTT Video Households and Subscriptions

5.0 Implications and Recommendations

6.0 Appendix
6.1 Glossary
6.2 Index
6.3 Image Sources

List of Figures
Figure 1: Number of OTT Video Services in the U.S. Market (2013-2017)
Figure 2: Number of OTT Video Services in the Canadian Market (2013-2017)
Figure 3: Share of OTT Video Services by Business Model, North America (Q3 2017)
Figure 4: Top U.S. Subscription OTT Video Services by Volume (Q2 2017)
Figure 5: Awareness of TV Everywhere Features (2013-2016)
Figure 6: U.S. Home Entertainment Device Ownership (2009-2017)
Figure 7: Penetration of OTT Video Service Subscriptions, U.S. (2013-2017)
Figure 8: Number of OTT Video Service Subscriptions per Household, U.S. (2014-2017)
Figure 9: Concurrence of Pay-TV and OTT Service Subscriptions (2014-2017)
Figure 10: Global OTT Video Service Forecast Methodology
Figure 11: Forecast: Household Penetration of Subscription OTT Video Services by Region (2017-2022) 
Figure 12: Forecast: Volume of OTT Video Service Subscriptions by Region (2017-2022)

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  • A+E Networks
  • Accenture
  • Adobe
  • Amazon
  • AMC Networks
  • AT&T
  • Bell Canada
  • BroadwayHD
  • CenturyLink
  • Charter
  • Cisco
  • Cogeco
  • Comcast
  • CuriosityStream
  • Ericsson
  • FuboTV
  • HBO
  • Hortus TV
  • Hulu
  • Ooyala
  • Orange
  • PlayStation Vue
  • Pluto TV
  • QyouTV
  • Roku
  • Shout Factory TV
  • Sky
  • Sling TV
  • Starz
  • TheBlaze
  • Time Warner
  • TiVo
  • Tubi TV
  • Verizon
  • Viacom
  • Warner Bros.
  • WWE
  • XUMO
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