Marketing Channels: Clinical Development (5th Edition)

  • ID: 4410739
  • Report
  • 76 pages
  • Industry Standard Research (ISR)
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Marketing Channels: Clinical Development (5th Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

How You Can Use This Report:
  • Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
  • Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message
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1. Introduction

2. Methodology
Understanding Statistics

3. Demographics And Qualifications
Job Title
Company Type
Respondent Location

4. Executive Summary
Primary Takeaways
2016 Activity Rankings
2015 Activity Rankings
2014 Activity Rankings

5. Learning Methods
Methods of Learning about Innovation
Value of Information Channels
Preferred Ways of Learning: Summary

6. Conference Attendance
List of Conferences
Conference Attendance: Top 10 Year-By-Year
Conference Attendance: All Conferences
Conference Attendance: By Company Size
Conference Attendance: By Geography
Conference Attendance: By Primary
Responsibility
Conference Attendance: Summary

7. Website Visitation
List of Websites Provided to Respondents
Website Visitation: Top 10 Year-by-Year
Website Visitation: All Web Sites
Website Visitation: By Company Size
Website Visitation: By Geography
Website Visitation: By Primary Responsibility
Website Visitation: Summary

8. Email Newsletter And Newsfeed Readership
List of Newsletters Provided to Respondents
Email Newsletters: Top 10 Year-By-Year
Email Newsletters: All Email Newsletters
Email Newsletters: By Company Size
Email Newsletters: By Geography
Email Newsletters: By Primary Responsibility
Email Newsletter and Newsfeed Readership:
Summary

9. Print Publication Readership
List of Publications Provided to Respondents
Print Publications: Top 10 Year-By-Year
Print Publications: All Publications
Print Publications: By Company Size
Print Publications: By Geography
Print Publications: By Primary Responsibility
Print Publication Readership: Summary

10. Social Media
Social Media Membership: Year-by-Year
Social Media Professional Use: Comparison
across Sites
Social Media Professional Use: Summary

11. Respondent Demographics
Involvement in Drug Development
Respondent Roles and Responsibilities
Respondent Geography
Respondent Company Size
Respondent Therapeutic Areas
Respondent Job Level
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