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Marketing Channels: Preclinical CRO Services (1st Edition)

  • ID: 4410741
  • Report
  • March 2017
  • Region: Global
  • 69 pages
  • Industry Standard Research (ISR)
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Marketing Channels: Preclinical CRO Services (1st Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

How You Can Use This Report:
  • Improve Advertising Efficiency: Reach your preclinical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
  • Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.
Note: Product cover images may vary from those shown
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1. Introduction

2. Methodology

3. Demographics And Qualifications
Job Title
Company Type
Respondent Location
Understanding Statistics

4. Executive Summary
2016 Channel Rankings
Preferred Ways of Learning
Value of Information Channels
Preferred Way of Learning: Summary

5. Conference Attendance
List of Conferences Provided to Respondents
Conference Attendance: All Conferences
Conference Attendance: By Company Size
Conference Attendance: By Geography
Conference Attendance: By Primary
Conference Attendance: Summary

6. Webinars And Trainings
Webinar Participation
Certification/Training Participation
Webinars and Trainings: Summary

7. Websites
List of Websites Provided to Respondents
Website Visitation
Website Visitation: By Company Size
Website Visitation: By Geography
Website Visitation: By Primary Responsibility
Websites: Summary

8. Email Newsletter And Newsfeed Readership
List of Email Newsletters Provided to
Email Newsletters
Email Newsletters: By Company Size
Email Newsletters: By Geography
Email Newsletters: By Primary Responsibility
Email Newsletter and Newsfeed Readership:

9. Print Publication Readership
List of Publications Provided to Respondents
Publications: By Company Size
Publications: By Geography
Publications: By Primary Responsibility
Publication Readership: Summary

10. Social Media
Social Media Membership
Social Media Professional Use: Comparison
Across Sites
Social Media Professional Use: LinkedIn
Social Media Professional Use: Facebook
Social Media Professional Use: Twitter
Social Media Professional Use: YouTube
Social Media Professional Use: Instagram
Social Media Professional Use: Pinterest
Social Media Professional Use: Summary

11. Respondent Demographics
Drug Development Involvement by Stage
Preclinical Involvement Characteristics
Respondent Roles and Responsibilities
Outsourced vs. In-House Responsibilities
Respondent Geography
Respondent Company Size
Note: Product cover images may vary from those shown