Marketing Channels: Pharmaceutical Manufacturing (2nd Edition)

  • ID: 4410744
  • Report
  • 89 pages
  • Industry Standard Research (ISR)
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Marketing Channels: Pharmaceutical Manufacturing report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

How You Can Use This Report
  • Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
  • Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.
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1. Introduction

2. Methodology
Participant Criteria
Respondent Demographics
Understanding Statistics

3. Executive Summary
Primary Section Takeaways
2016 Channel Rankings
2015 Channel Rankings
Preferred Ways of Learning
Value of Information Channels
Preferred Way of Learning: Summary

4. Conference Attendance
List of Conferences
Conference Attendance: Top 10 Year-By-Year
Conference Attendance: All Conferences
Conference Attendance: By Company Size
Conference Attendance: By Geography
Conference Attendance: By Primary Responsibility
Conference Attendance: Summary

5. Webinars
Webinar Participation
Webinar Sponsors
Webinars: Summary

6. Websites
List of Websites Provided to Respondents
Website Visitation: Top 10 Year-By-Year
Website Visitation
Website Visitation: By Company Size
Website Visitation: By Geography
Website Visitation: By Primary Responsibility
Websites: Summary

7. Email Newsletter And Newsfeed Readership
List of Email Newsletters Provided to Respondents
Email Newsletters: Top 10 Year-By-Year
Email Newsletters: All Newsletters
Email Newsletters: By Company Size
Email Newsletters: By Geography
Email Newsletters: By Primary Responsibility
Email Newsletter and Newsfeed
Readership: Summary

8. Print Publication Readership
List of Publications Provided to Respondents
Print Publications: Top 10 Year-By-Year
Publications: Print Edition
Print Publications: By Company Size
Print Publications: By Geography
Print Publications: By Primary Responsibility
Print Publication Readership: Summary

9. Electronic Publication Readership
List of Publications Provided to Respondents
Electronic Publications: Top 10 Year-By-Year
Electronic Publications
Electronic Publications: By Company Size
Electronic Publications: By Geography
Electronic Publications: By
Primary Responsibility
Electronic Publication Readership: Summary

10. Social Media
Social Media Membership: Year-By-Year
Social Media Professional Use: Comparison
Across Sites
Social Media Professional Use: LinkedIn
Social Media Professional Use: Facebook
Social Media Professional Use: Twitter
Social Media Professional Use: YouTube
Social Media Professional Use: Summary

11. Respondent Demographics
Involvement in Manufacturing Activities
Manufacturing Involvement Characteristics
Respondent Roles and Responsibilities
Influence over Outsourcing Activities
Outsourced vs. In-House Responsibilities
Respondent Geography
Respondent Company Size
Job Level
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