Top Growth Opportunities: Confectionery in China

  • ID: 4413721
  • Report
  • Region: China
  • 107 pages
  • GlobalData
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FEATURED COMPANIES

  • 7-Eleven
  • China Resources Vanguard
  • Fujian Yake Foods Co Ltd
  • Kedi
  • Lotte Co Ltd
  • Metro AG
  • MORE
Top Growth Opportunities: Confectionery in China

Summary

China is one of the largest confectionery markets globally, valued at US$15,584 Million and a strong growth forecast of 8.6% CAGR over the 2016-2021. Its high reward score is tempered somewhat by a relatively weak risk score which stems from China’s status as a developing economy, particularly in regards to its technology infrastructure and political institutions which deal with corruption.

Chinese confectionery market, valued at 864.9 Million kg in 2011, registered growth at a CAGR of 5.5% in volume terms during 2011-2016. It is expected to register slow growth at a CAGR of 5.0% during 2016-2021. The market is led by the sugar confectionery in volume terms, which grew at a CAGR of 4.8% during 2011-2016 and is expected to grow at a CAGR of 4.1% during the period 2016-2021.

Gum is expected to remain the fastest-growing category during 2016-2021. It grew at a CAGR of 8.9% during 2011-2016, and is forecast to grow at a CAGR of 8.1% during 2016-2021. Mars, Incorporated held the highest value share of confectionery in 2016 at 21.2%, followed by Mondelez International, Inc., and Nestlé.

The report "Top Growth Opportunities: Confectionery in China" provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in China through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following:
  • Key consumer demographic groups driving consumption within Chinese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Chinese-specific product innovation targeting key consumer needs.
Companies mentioned in this report: Lianhua Supermarket, China Resources Vanguard, Wal-Mart China, Carrefour, RT Mart, Quik (Kuaike), 7-Eleven, FamilyMart, Kedi, Metro AG, Mars, Incorporated, Mondelez International, Inc, Nestle, Lotte Co Ltd, Perfetti Van Melle SpA, Fujian Yake Foods Co Ltd, Beijing Sister Ma Food Co Ltd, The Hershey Company, Haribo GmbH & Co KG, Want Want China Holdins Limited.

Scope
  • China is one of the largest confectionery markets globally with a value of over US$15.58bn. This, combined with its strong forecast growth of 8.6% CAGR over the 2016-2021 period.
  • Contributing to this substantive growth is China’s burgeoning middle class. This segment of the population are increasingly urban and are developing western-leaning tastes. For many Chinese consumers confectionery products, especially cereal, are seen as healthy potential sources of Nutrients.
  • Among the top ten countries, the per capita expenditure in China is the second lowest in US$ terms, higher only to Malaysia, in 2016. However, China is expected to remain the fastest growing country in terms of per capita expenditure during 2016-2021.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese confectionery consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 7-Eleven
  • China Resources Vanguard
  • Fujian Yake Foods Co Ltd
  • Kedi
  • Lotte Co Ltd
  • Metro AG
  • MORE
1. Introducing a top growth market for confectionery
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Confectionery retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key health & wellness trends
Penetration of health & wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of health & wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Note: Product cover images may vary from those shown
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  • Lianhua Supermarket
  • China Resources Vanguard
  • Wal-Mart China
  • Carrefour
  • RT Mart
  • Quik (Kuaike)
  • 7-Eleven
  • FamilyMart
  • Kedi
  • Metro AG
  • Mars Incorporated
  • Mondelez International Inc
  • Nestle
  • Lotte Co Ltd
  • Perfetti Van Melle SpA
  • Fujian Yake Foods Co Ltd
  • Beijing Sister Ma Food Co Ltd
  • The Hershey Company
  • Haribo GmbH & Co KG
  • Want Want China Holdins Limited
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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