Top Growth Opportunities: Confectionery in China

Top Growth Opportunities: Confectionery in China

Summary

China is the second largest confectionery market in the world at a value of US$16,450.3 million in 2017 and an overall volume close to 1,198.7 million kg. Among the top 10 countries, the Chinese confectionery market ranks eighth in terms of per capita expenditure (in US$ terms) in 2017, larger than Indonesia and India. Although per capita expenditure is one of the lowest of the countries researched, China’s large population means that it represents an overall greater opportunity than other countries with higher levels of per capita expenditure.

A growing number of consumers with higher disposable income and increasing desire to try confectioneries with new tastes and flavors are driving the Chinese market. Furthermore, time-pressed urban consumers are looking for convenient food options that can be consumed on-the-go, leading to higher per capita expenditure on confectionery products.

A projected value CAGR of 6.7% gives China an opportunity ranking of five out of the countries analyzed. However, this high reward score is toned down somewhat by a relatively weak risk score, which stems from China’s status as a developing economy. This risk can be reduced as the technological and transit infrastructures improve along with tighter effective regulations to combat corruption; however President’s Xi Jinping’s re-election has raised concerns around power consolidation of his position and consequences this may have.

The government has already recognized the need to improve regulations in light of some high-profile scandals and food quality issues. Tackling these issues will help build back lost consumer confidence and further stabilize the market.

Top Growth Opportunities for Confectionery in China provides an overview of the Confectionery food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery food markets in China through detailed and robust data, expert insight, and case studies.

Scope

• China has one of the lowest per capita expenditure in US$ terms in the global Confectionery sector.


• After a period of strong growth at a CAGR of 5.4% in US Dollar terms between 2012 and 2017, China's Confectionery market will grow even faster in the next five years to 2022, at a CAGR of 6.7%.


• Confectionery consumption is centered on younger consumers. Having grown up in the age of globalization and Western Influence, they have much more positive perceptions of Confectionery products, especially in regards to novel and unique features/flavors.


• Over 2012-2022, sugar confectionery will remain the highest value category but is forecasted to lose market share in the next 5 years. While both chocolate and Gum is forecasted to record growth in value growth in US$ over the same period and further expand their market share.

Reasons to Buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of China 's Confectionery consumers.


• This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.


• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.