Top Growth Opportunities: Savory Snacks in Saudi Arabia

  • ID: 4413722
  • Report
  • Region: Saudi Arabia
  • 116 pages
  • GlobalData
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FEATURED COMPANIES

  • Al Homaizi
  • Best Food
  • ConAgra Foods
  • Dalmaza Food Industries
  • Gandour India
  • Lactalis Group
  • MORE
Top Growth Opportunities: Savory Snacks in Saudi Arabia

Summary

Saudi Arabia ranks ninth amongst the top ten savory snacks markets in terms of per capita expenditure (in US$ terms), higher only than China. Furthermore, Saudi Arabia is forecasted to register a moderate growth in their per capita savory snacks consumption. This growth is primarily attributed to increasing consumer spending ability, which encourages the Saudi Arabian consumers to spend more on high quality savory snacks products.

Saudi Arabian savory snacks market grew at a CAGR of 5.6% during 2011-2016. Saudi Arabia has a large base of working population facing a busy life-style, which encourages them to spend less time on traditional meals and seek quick-snack breaks more often, which aids growth in this sector. Consequently, the market is forecast to register faster growth at a CAGR of 8.2% during 2016-2021, when compared to 2011-2016 and is expected to be worth US$568 Million by 2021.

In the Saudi Arabian savory snacks market, potato chips is the largest category in US$ terms, and grew at a CAGR of 6.4% in the last five years and is forecast to record faster growth at a CAGR of 9.1% during 2016-2021. Nuts & seeds is the third-largest category, as has recorded the fastest growth at a CAGR of 6.7% during 2011-2016, is expected to continue being the fastest growing category with a CAGR of 9.5% in the next five years. On the other hand, processed snacks, being the second-largest category, which recorded slowest growth at a CAGR of 2.4% during the last five years, is expected to be the slowest growing category with a CAGR of 3.7% during 2016-2021.

The report "Top Growth Opportunities: Savory Snacks in Saudi Arabia" identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows beliefs that influence the consumer behavior within the category are accurate.

Specifically, this report gives access to:
  • Key consumer demographic groups driving consumption within the Saudi Arabian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for Saudi Arabia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the period of 2016-2021.
  • The degree of influence that the 20 key consumer trends identified by the author have on Savory Snacks consumption volumes, with granular analysis on the extent of these influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Saudi Arabia-specific product innovation targeting key consumer needs.
Companies mentioned in this report: PepsiCo, Dalmaza Food Industries, The Kellogg Company, National Biscuits & Confectionery, Lactalis Group, Al Homaizi, Best Food, Gandour India, Paramount Farms, The Lorenz Bahlsen, ConAgra Foods, Tyrrells Potato Chips

Scope
  • The savory snacks market in Saudi Arabia saw healthy growth during 2011-2016, and is set to expand further in the five years to 2021, reaching a CAGR of 8.2%. This growth is being driven by a variety of social, political, and economic factors, which point to a more favorable business environment for investors, underpinned by GDP growth and increased spending power.
  • Premiumization had a moderate importance on the market over the past five years, but a higher level of premiumization is expected in the market in the forthcoming years, with consumer confidence is set to grow, due to higher government investment and decreasing unemployment in Saudi Arabia.
  • Internationals Savory Snacks brands dominate the sector, outperforming domestic brands in Saudi Arabia.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Saudi Arabia's Savory Snacks consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Al Homaizi
  • Best Food
  • ConAgra Foods
  • Dalmaza Food Industries
  • Gandour India
  • Lactalis Group
  • MORE
1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Savory snacks retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key health & wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by value and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
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  • PepsiCo
  • Dalmaza Food Industries
  • The Kellogg Company
  • National Biscuits & Confectionery
  • Lactalis Group
  • Al Homaizi
  • Best Food
  • Gandour India
  • Paramount Farms
  • The Lorenz Bahlsen
  • ConAgra Foods
  • Tyrrells Potato Chips
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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