Country Profile: Spirits Sector in Singapore

  • ID: 4413797
  • Report
  • Region: Singapore
  • 95 pages
  • GlobalData
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FEATURED COMPANIES

  • Ang Leong Huat PTE LTD
  • Berville
  • Diageo PLC UK
  • Grupo Cuervo
  • Lucas Bols NV
  • Pernod Ricard SA
  • MORE
Country Profile: Spirits Sector in Singapore

Summary

Spirits sector accounted for a volume share of 0.019% of the global market and 0.031% of the regional (Asia-Pacific) market, in 2016. The sector was valued at S$957million (US$692.8million) in 2016 and is expected to grow at a CAGR of 6.4% during 2016-2021.With the strong economic growth, coupled with rising disposable incomes of consumers and growing cocktail culture in the country are aiding to the growth of the sector. Per capita consumption stood at 1.01literscompared to the global and Asia-Pacific levels of6.37liters and 6.19liters, respectively, in 2016.

Brandy was the largest with value sales of S$434.5million (US$314.6million) in 2016. Tequila & Mezcalis expected to grow the fastest at a CAGR of 13% compared to Brandy (3.5%), Liqueurs (5.8%), Rum (3.1%), Specialty Spirits (4.7%), Gin & Genever (5.3%), Vodka (7.2%), and Whiskey (4.6%).

Food & Drinks Specialists accounted for the largest volume share of 61.3% in the distribution of Spirits. On-trade transactions accounted for the second largest volume share of 29.8% in the distribution of Spirits. It was followed by Hypermarkets & Supermarkets and Department Stores with shares of 4.5% and2.5%, respectively, in the same year.

Glass is the only package material used in the Singaporean Spirits sector in 2016, while 98.4% of products used Screw Top as closures type in the sector.

The top five brands in the Singaporean Spirits sector accounted for 29.2% volume share in 2016.Martelland Johnnie Walker are the leading brands in the sector.

The report "Country Profile: Spirits Sector in Singapore", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Berville, LVMH Moet Hennessy - Louis Vuitton, Pernod Ricard SA, Remy Coitreau Group, SUNTORY HOLDINGS LIMITED., Ang Leong Huat PTE LTD, Bacardi Limited, Diageo PLC, UK, Davide Campari-Milano S.p.A., Lucas Bols NV, Mast-Jägermeister Se, Distell Group Limited, Brown-Forman Corporation, Illva Saronno S.P.A., Societe Des Produits Marnier Lapostolle Sa, William Grant & Sons Ltd., Grupo Cuervo, Spi Group, Russian Standard Corporation, Sazerac Company, Inc., The Edrington Group

Scope
  • The Spirits sector in Singapore is forecast to grow at 6.4% CAGR in value terms during 2016-2021
  • Singapore ranks fourth on the extent of fragmentation
  • The top five brands accounting for a 29.2% share in 2016.
  • Consumers’ purchasing patterns remain unchanged in the Singaporean Spirits sector
  • Martell accounts for the leading share in the Singaporean Spirits sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Ang Leong Huat PTE LTD
  • Berville
  • Diageo PLC UK
  • Grupo Cuervo
  • Lucas Bols NV
  • Pernod Ricard SA
  • MORE
1. Report Scope

2. Executive summary

3. Singapore in the global and regional context
3.1. Singapore’s share in the Global and Asia-PacificSpirits sector
3.2. Singapore compared to other leadingcountries in Asia-Pacific

4. Market size analysis - Spirits sector
4.1. Value and volume analysis - Spirits sector in Singapore
4.2. Per capita consumption -Singapore compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysisof markets in the Spirits sector
4.5. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Brandy
5.3. Market analysis: Gin &Genever
5.4. Market analysis: Liqueurs
5.5. Market analysis: Rum
5.6. Market analysis: Specialty Spirits
5.7. Market analysis: Tequila &Mezcal
5.8. Market analysis: Vodka
5.9. Market analysis: Whiskey

6. Distribution analysis
6.1. Distribution channel share analysis: Spirits
6.2. Distribution channel share analysis: Brandy
6.3. Distribution channel share analysis: Gin &Genever
6.4. Distribution channel share analysis: Liqueurs
6.5. Distribution channel share analysis: Rum
6.6. Distribution channel share analysis: Specialty Spirits
6.7. Distribution channel share analysis: Tequila &Mezcal
6.8. Distribution channel share analysis: Vodka
6.9. Distribution channel share analysis: Whiskey

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Brandy
7.3.2. Liqueurs
7.3.3. Rum
7.3.4. Vodka
7.3.5. Whiskey

8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type

9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age

10. Methodology

11. Definitions

12. Appendix

13. About

14. Disclaimer

15. Contact

List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Spirits sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Per capita consumption* (by markets) in Singapore , Asia-Pacific and Global average, 2016
Table 4: Value analysis of Brandy market by categories, 2011-2021
Table 5: Volume analysis of Brandy market by categories, 2011-2021
Table 6: Value analysis of Liqueurs market by categories, 2011-2021
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021
Table 8: Value analysis of Rum market by categories, 2011-2021
Table 9: Volume analysis of Rum market by categories, 2011-2021
Table 10: Value analysis of Vodka market by categories, 2011-2021
Table 11: Volume analysis of Vodka market by categories, 2011-2021
Table 12: Value analysis of Whiskey market by categories, 2011-2021
Table 13: Volume analysis of Whiskey market by categories, 2011-2021
Table 14: Brand Volume - Spirits sector, 2016
Table 15: Brand Volume - Brandy market, 2016
Table 16: Brand Volume - Gin &Genever market, 2016
Table 17: Brand Volume - Liqueurs market, 2016
Table 18: Brand Volume - Rum market, 2016
Table 19: Brand Volume - Tequila &Mezcal market, 2016
Table 20: Brand Volume - Vodka market, 2016
Table 21: Brand Volume - Whiskey market, 2016
Table 22: Brand Volume - Cognac category
Table 23: Brand Volume - Other Grape Brandy category, 2016
Table 24: Brand Volume - Bitters category, 2016
Table 25: Brand Volume - Cream Liqueurs category, 2016
Table 26: Brand Volume - Fruit Liqueurs category, 2016
Table 27: Brand Volume - Other Liqueurs category, 2016
Table 28: Brand Volume - Dark Rum category, 2016
Table 29: Brand Volume - Light Rum category, 2016
Table 30: Brand Volume - Flavoured Vodka category, 2016
Table 31: Brand Volume - Unflavoured Vodka category, 2016
Table 32: Brand Volume - American Whiskey category, 2016
Table 33: Brand Volume - Irish Whiskey category, 2016
Table 34: Brand Volume - Scotch Whisky category, 2016
Table 35: Market Definitions
Table 36: Category Definitions
Table 37: Channel Definitions
Table 38: Market Value for Brandy - by category (S$ Million) 2011-2021
Table 39: Market Value for Brandy - by category (US$ Million) 2011-2021
Table 40: Market Volume for Brandy - by category (Thousand Liters) 2011-2021
Table 41: Market Value for Liqueurs - by category (S$ Million) 2011-2021
Table 42: Market Value for Liqueurs - by category (US$ Million) 2011-2021
Table 43: Market Volume for Liqueurs - by category (Thousand Liters) 2011-2021
Table 44: Market Value for Rum - by category (S$ Million) 2011-2021
Table 45: Market Value for Rum - by category (US$ Million) 2011-2021
Table 46: Market Volume for Rum - by category (Thousand Liters) 2011-2021
Table 47: Market Value for Specialty Spirits - by category (S$ Million) 2011-2021
Table 48: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021
Table 49: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021
Table 50: Market Value for Vodka - by category (S$ Million) 2011-2021
Table 51: Market Value for Vodka - by category (US$ Million) 2011-2021
Table 52: Market Volume for Vodka - by category (Thousand Liters) 2011-2021
Table 53: Market Value for Whiskey - by category (S$ Million) 2011-2021
Table 54: Market Value for Whiskey - by category (US$ Million) 2011-2021
Table 55: Market Volume for Whiskey - by category (Thousand Liters) 2011-2021
Table 56: Components of change - by Market, 2015-2016
Table 57: Spirits Sales Distribution in Singapore - by Markets (Million Liters), 2016
Table 58: Package Material (in Million pack units)
Table 59: Pack Type (in Million pack units)
Table 60: Closure Type (in Million pack units)
Table 61: Primary Outer Type (in Million pack units)
Table 62: Exchange Rates: (US$-S$), 2011-2021
Table 63: GDP Per Capita (S$), 2011-2016
Table 64: Population, 2011-2016
Table 65: Consumer Price Index, 2011-2016
Table 66: Age Profile (in Millions), 2016

List of Figures
Figure 1: Singapore compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021
Figure 3: Per capita consumption*in Singapore compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the SingaporeanSpirits sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021
Figure 7: Value and volume growth analysis, Gin &Genever market, 2011-2021
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021
Figure 9: Value and volume growth analysis, Rum market, 2011-2021
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021
Figure 11: Value and volume growth analysis, Tequila &Mezcal market, 2011-2021
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016
Figure 16: Distribution channel share (Volume), Gin &Genever market, 2011-2016
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016
Figure 20: Distribution channel share (Volume), Tequila &Mezcal market, 2011-2016
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016
Figure 23: Leading brands in the SingaporeanSpirits sector, volume share, 2016
Figure 24: Leading brands in the Brandy market, volume share, 2016
Figure 25: Leading brands in the Gin &Genever market, volume share, 2016
Figure 26: Leading brands in the Liqueurs market, volume share, 2016
Figure 27: Leading brands in the Rum market, volume share, 2016
Figure 28: Leading brands in the Tequila &Mezcal market, volume share, 2016
Figure 29: Leading brands in the Vodka market, volume share, 2016
Figure 30: Leading brands in the Whiskey market, volume share, 2016
Figure 31: Packaging share and growth analysis by package material, 2011-2021
Figure 32: Use of package material by markets (in pack units), 2016
Figure 33: Packaging share and growth analysis by pack type, 2011-2021
Figure 34: Use of pack type by markets (in pack units), 2016
Figure 35: Packaging share and growth analysis by closure type, 2011-2021
Figure 36: Use of closure type by markets (in pack units), 2016
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 38: Use of primary outer type by markets (in pack units), 2016
Figure 39: Relative comparison of countries based on PEST analysis
Figure 40: Singapore’s GDP per capita, 2011-2016
Figure 41: Population growth in Singapore, 2011-2016
Figure 42: Consumer Price Index, Singapore, 2010-2016
Figure 43: Age Profile, Singapore, 2016
Figure 44: About
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  • Berville
  • LVMH Moet Hennessy - Louis Vuitton
  • Pernod Ricard SA
  • Remy Coitreau Group
  • SUNTORY HOLDINGS LIMITED.
  • Ang Leong Huat PTE LTD
  • Bacardi Limited
  • Diageo PLC UK
  • Davide Campari-Milano S.p.A.
  • Lucas Bols NV
  • Mast-Jägermeister Se
  • Distell Group Limited
  • Brown-Forman Corporation
  • Illva Saronno S.P.A.
  • Societe Des Produits Marnier Lapostolle Sa
  • William Grant & Sons Ltd.
  • Grupo Cuervo
  • Spi Group
  • Russian Standard Corporation
  • Sazerac Company Inc.
  • The Edrington Group
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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