Social Media And Banking: Friends, Foes Or Frenemies?

  • ID: 4414126
  • Report
  • Region: Global
  • Lafferty Group
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FEATURED COMPANIES

  • Absa
  • Facebook
  • Kabbage
  • Radius Bank
  • Twitter
  • WeChat
  • MORE

As with the entertainment and information industries before it, our industry is coming to terms with the radically decentralised, person-to-person potency of social media: centralised authority is being replaced by empowered consumers - and the social media platforms that excite them the most.

While Facebook, WeChat and the like have been busily developing far-reaching networks for person-to-person payments, banks in general  have been more tentative when it comes to this distributed, grassroots-supported approach to circulating money and credit.

Now, with several banks having made decisive moves, social media has long gone beyond being a megaphone for customer feedback: this indispensable report looks at the implications of social media as a tool, a threat and an opportunity within a banking and payments context.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Absa
  • Facebook
  • Kabbage
  • Radius Bank
  • Twitter
  • WeChat
  • MORE

Executive summary
                                              
1. Introduction: The need for nuanced thinking

2. Social media and reputation

3. The online downside
                                              
4. Opportunity through the optimum mix

5. Conclusions and recommendations

Case Studies

  • Absa
  • ActivoBank
  • CaixaBank
  • ICICI Bank
  • Kabbage
  • Kasisto
  • Radius Bank
  • Sterling Bank
  • Venmo
  • WeChat/WeChat Pay

Appendix: Social media services

  • Facebook
  • Instagram
  • LinkedIn
  • Snapchat
  • Twitter
  • VKontakte
  • WeChat
  • WhatsApp
Note: Product cover images may vary from those shown
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  • Absa
  • ActivoBank
  • CaixaBank
  • Facebook
  • ICICI Bank
  • Instagram
  • Kabbage
  • Kasisto
  • LinkedIn
  • Radius Bank
  • Snapchat
  • Sterling Bank
  • Twitter
  • VKontakte
  • Venmo
  • WeChat
  • WeChat/WeChat Pay
  • WhatsApp
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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