Dataset: 2017 Forgiveness Ratings (U.S.)

  • ID: 4414341
  • Database Table
  • Region: United States
  • Temkin Group
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Supermarkets and Auto Dealers Earned the Highest Average Ratings

FEATURED COMPANIES

  • 21st Century
  • BMW
  • Duke Energy Progress
  • Hyundai
  • Nordstrom
  • State Farm
  • MORE
Every organization makes some mistakes, so an important area of loyalty is the willingness of customers to forgive them. That’s why we have been measuring forgiveness for seven years.

The 2017 Forgiveness Ratings rates 329 companies across 20 industries based on a study of 10,000 U.S. consumers. This product is the dataset, in excel, for the 2017 Forgiveness Ratings. It includes data for all 329 companies and 20 industries, the changes in the Forgiveness Ratings between 2016 and 2017, and the difference in the Forgiveness Ratings across age groups for each industry.

Advantage Rent-A-Car, ACE Rent A Car, Navy Federal Credit Union, Fujitsu, Fox Rent A Car, AmazonFresh, Rent-a-Wreck, Alabama Power Company, Fairfield Inn, and USAA earned the top 10 spots.

At the other end of the spectrum, consumers are least likely to forgive Comcast, Time Warner Cable, Cox Communications, Anthem, Aetna, Cablevision, Travelers, Citigroup, Fifth Third, Bright House Networks, Spirit Airlines, and Dish Network.

Additional highlights:
  • Supermarkets and auto dealers earned the highest average ratings, while TV/Internet service providers and TV service providers, health plans, and wireless carriers earnedthe lowest ratings.
  • Navy Federal Credit Union, Advantage Rent-A-Car, ACE Rent A Car, Fujitsu, Fox Rent A Car, USAA (for banking, credit cards, and insurance), Rent-a-Wreck, and Alabama Power Company earned ratings that are more than 20 points above their industry averages.
  • Spirit Airlines, Avis, Lyft, Commonwealth Edison, Starz, Pacific Gas and Electric Company, and SiriusXM earned scores that are 15 or more points below their industry averages.
  • Fujitsu, Motel 6, Gateway, GM, Advantage Rent-A-Car, Health Net, MetLife, Fox Rent A Car, HSBC, ACE Rent A Car, Activision, and Ameren Illinois Company improved the most between 2016 and 2017.
  • Domino’s, Avis, RadioShack, Fifth Third, ShopRite, Aetna, Ace Hardware, and JCPenney declined the most between 2016 and 2017.
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Note: Product cover images may vary from those shown
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  • 21st Century
  • 7-Eleven
  • AAA
  • ACE Rent A Car.
  • AOL
  • AT&T
  • Ace Hardware
  • Activision
  • Adobe
  • Advance Auto Parts.
  • Advantage Rent-A-Car
  • Aetna
  • Airbnb
  • Alabama Power Company
  • Alamo Rent A Car
  • Alaska Airlines
  • Albertsons
  • Aldi
  • Allstate
  • Am'
  • Amazon
  • Amazon Prime Instant Video
  • Amazon Prime Music
  • American Airlines
  • American Express
  • American Family
  • Ameriprise Financial
  • Anthem
  • Apple
  • Apple Music
  • Arby's
  • Asus
  • Audi
  • AutoZone
  • Avis
  • BCBS of Florida
  • BJ's Wholesale Club.
  • BMW
  • Bank of America
  • Barclaycard
  • Barnes & Noble
  • Bed Bath & Beyond.
  • Best Buy.
  • Best Western
  • Blackboard
  • Blue Cross Blue Shield
  • Bosch
  • Bright House Networks
  • Budget
  • Buick
  • Burger King
  • CIGNA
  • CVS
  • Cablevision
  • Cadillac
  • Capital One
  • Capital One 360
  • Charles Schwab
  • Charter Communications
  • Chase
  • Chevrolet
  • Chick-fl-A
  • Chipotle Mexican Grill
  • Chrysler
  • Citibank
  • Citigroup
  • Citizens
  • Comcast
  • Comfort Inn
  • Commonwealth Edison
  • Costco
  • Courtyard By Marriott
  • Cox Communications
  • Cricket Wireless
  • Crowne Plaza
  • DHL
  • Dairy Queen
  • Days Inn
  • Dell
  • Delta Airlines
  • Dick's Sporting Goods
  • DirecTV
  • Discover
  • Dish Network.
  • Dodge
  • Dollar
  • Dollar General
  • Dollar Tree
  • Domino's
  • Duke Energy Progress
  • Dunkin' Donuts
  • ESPN
  • ETRADE
  • Edward Jones
  • Electrolux
  • Enterprise Rent-A-Car
  • Etsy
  • Fairfield Inn
  • Family Dollar
  • Fanners
  • FedEx
  • Fidelity Investments
  • Florida Power & Light
  • Food Lion
  • Ford
  • Fox Rent A Car
  • Fujitsu
  • GE
  • GEICO
  • GMC
  • GameStop
  • Gap
  • Gateway
  • Georgia Power
  • Giant Eagle
  • Google
  • GooglePlay
  • H-E-B
  • HBO
  • Haier
  • Hampton Inn
  • Harden
  • Hertz. Lyft
  • Hewlett-Packard
  • Hilton
  • Hitachi
  • Holiday Inn. Holiday Inn Express
  • Home Depot
  • HomeAway
  • Honda
  • Humana
  • Hutu
  • Hy-Vee
  • Hyatt
  • Hyundai
  • IHOP
  • Intuit
  • JCPenney
  • Jack in the Box
  • Jeep
  • JetBlue Airlines
  • KFC
  • Kaiser Permanente
  • Kia
  • Kmart
  • Kohl's
  • Kroger
  • LG
  • La Quinta Inn
  • LendingClub
  • Lenovo
  • Liberty Mutual
  • Little Caesar's
  • Lowe's
  • Macy's
  • Marriott
  • Marshal's
  • Mazda
  • McAfee
  • McDonalds
  • Medicaid
  • Medicare
  • Mercedes-Benz
  • Merrill Lynch
  • MetLife
  • MetroPCS
  • Michael's
  • Microsoft
  • Mitsubishi
  • Morgan Stanley Smith Barney
  • Motel 6
  • National Car Rental
  • Nationwide
  • Netflix
  • New York Life
  • Nissan
  • Nordstrom
  • O'Reilly Auto Parts
  • Office Depot
  • OfticeMax
  • Old Navy
  • PNC
  • Pacific Gas and Electric Company
  • Panasonic
  • Panda Express
  • Pandora
  • Panera Bread
  • Papa John's
  • PetSmart
  • Philips
  • Piggly Wiggly
  • Pizza Hut
  • Popeye's Louisiana Kitchen
  • Progressive
  • Publix
  • QVC
  • Quality Inn
  • Radisson
  • Rent-a-Wreck
  • Residence Inn
  • Rite Aid
  • Ross
  • Safeway
  • Sam's Club
  • Samsung
  • Save-a-Lot
  • Scottrade
  • Sears.
  • Sharp
  • Sheraton
  • ShopRite
  • Showtime
  • Siemens
  • SiriusXM
  • Sonic Drive-In
  • Sony
  • SoundCloud
  • Southern California Edison
  • Southern California Gas Company
  • Southwest Airlines
  • Spirit Airlines
  • Sprint
  • Staples.
  • Starbucks
  • State Farm
  • Stop & Shop
  • Subaru
  • Subway
  • SunTrust Bank
  • Super 8
  • T-Mobile
  • T.J. Maxx
  • TD Ameritrade
  • TO Bank
  • Taco Bell
  • Target.
  • The Hartford
  • Thrifty
  • Time Warner Cable.
  • Toshiba
  • Toyota
  • Toys 'R' Us
  • TracFone
  • Trader Joe's
  • Travelers
  • TriCare
  • U.S. Bank
  • U.S. Postal Service
  • US Cellular
  • USAA
  • United Airlines
  • United Healthcare
  • Vanguard
  • Verizon
  • Verizon Wireless
  • Virgin America
  • Virgin Mobile
  • Vizio
  • Volkswagen
  • Vons
  • Wal-Mart
  • Wegmans
  • Wells Fargo
  • Wells Fargo Advisors
  • Wendy's
  • Whirlpool
  • Whole Foods
  • Winn-Dixie
  • Wyndham
  • eBay
  • iHeartRadio
  • iTunes
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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