Pay TV in Central and Eastern Europe: trends and forecasts 2017–2022

  • ID: 4416275
  • Report
  • Region: Global, Eastern Europe, Europe
  • 29 pages
  • Analysys Mason Group
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"OTT-video-to-the-TV retail revenue will grow by EUR265 million, which equates to about half of traditional pay-TV retail revenue growth."

OTT video will not notably constrain growth in traditional pay-TV retail revenue in Central and Eastern Europe over the next 5 years. However, OTT video will grow by almost EUR1 billion between 2016 and 2022, compared to EUR657 million for traditional pay TV.

This report provides:

  •     forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  •     forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video to the TV
  •     forecasts for 8 individual countries and Central and Eastern Europe (CEE) as a whole
  •     an overview of the trends and drivers in the market
  •     top-level overviews of the key countries in the region.

WHO SHOULD READ THIS REPORT

  •  Product and strategy managers within pay-TV operators who require market sizing for business planning purposes, as well as an overview of   key trends affecting the market to help them to develop propositions   accordingly.
  •  Business development managers within vendors of video solutions who need to assess the size of the opportunity for their products and   services.
  •  Financial analysts who need to understand the dynamics and the size of  the pay-TV market.
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Chapter No.

5. Executive summary
6. Traditional pay-TV spend will grow by 12% between 2016 and 2022 – OTT video is primarily additive in CEE, rather than substitutive
7. OTT-video-to-the-TV retail revenue will grow by EUR265 million, which equates to about half of traditional pay-TV retail revenue growth
8. Traditional pay-TV revenue will grow slightly in most markets, but OTT video to the TV will be the main driver of revenue growth across the board
9. Key trends, drivers and assumptions for the mobile and fixed markets
10. Key implications and recommendations for video providers
11. Regional forecasts and cross-country comparison
12. Geographical coverage: Penetration of IP-delivered video will remain low in the region, despite its significant gains in revenue
13. Revenue and ARPU: Traditional pay-TV spend will grow by 12% between 2016 and 2022, but OTT video will dramatically outpace IPTV spend
14. Access technologies: IPTV will continue to bring new customers to pay TV
15. Penetration dynamics: Penetration varies widely across the region – availability of illegal services and affordability are the key factors
16. Individual country forecasts
17. Czech Republic: Aggressive discounting will bring some FTA users to pay TV for the first time
18. Poland: Large multi-play bundles and price competition will bolster DTH and IPTV
19. Italy: Operators have embraced OTT video services, which will overtake traditional pay TV around 2023
20. Russia: Subscriber and revenue growth will start from a high-penetration, low-value base
21. Turkey: The regional leader for IP video
22. Forecast methodology and assumptions
23. Our spend forecasts focus on linear and on-demand content to the TV
24. Our definition of ‘OTT-video-to-the-TV’ services

List of figures  
Figure 1: Traditional pay-TV and OTT-video-to-the-TV retail revenue, Central and   Eastern Europe, 2013–2022  
Figure 2: Pay-TV retail revenue growth by service type, Central and Eastern   Europe, 2016–2022  
Figure 3: Pay-TV retail revenue growth by type and country, Central and Eastern   Europe, 2017–2022  
Figure 4: Summary of key trends, drivers and assumptions for Central and   Eastern Europe  
Figure 5: IPTV share of traditional pay-TV connections and OTT video to the TV   as a percentage of households by country, Central and Eastern Europe, 2022  
Figure 6: Traditional pay-TV and OTT-video-to-the-TV retail revenue, Central and    Eastern Europe, 2013–2022  
Figure 7: Pay-TV spend and CAGRs by service type, Central and Eastern Europe,   2016–2022  
Figure 8: Pay-TV connections and CAGRs by service type, Central and Eastern   Europe, 2016–2022  
Figure 9: Pay-TV connections and ASPU by access technology, Central and   Eastern Europe, 2013–2022  
Figure 10: Figure 10: Household penetration of traditional pay-TV services by   country, Central and Eastern Europe, 2013–2022  
Figure 11: Household penetration of OTT-video-to-the-TV services by country,   Central and Eastern Europe, 2013–2022  
Figure 12: Household penetration of pay TV by access technology, Czech Republic,   2013–2022  
Figure 13: Household penetration of pay TV by access technology, Poland,   2013–2022  
Figure 14: Household penetration of pay TV by access technology, Russia,   2013–2022  
Figure 15: Household penetration of pay TV by access technology, Turkey,    2013–2022  
Figure 16: Scope of our pay-TV spend forecasts  
Figure 17: Definition of OTT video services to the TV

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  • Bulgaria
  • Czech Republic
  • Hungary
  • Poland
  • Romania
  • Russia
  • Slovakia
  • Turkey
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