Q&A: How Cross-Border Distance Sales are Regulated Across the EU

  • ID: 4416286
  • Report
  • 16 pages
  • ECigIntelligence
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Based on questions that have arisen in conversations with the e-cigarette industry, our Q&A considers the different regulatory problems that may arise with cross-border distance marketing within the EU or from other countries to Europe.

  • The TPD does not prohibit selling e-cigarette products at a distance between different countries but leaves it up to member states’ discretion.
  • Companies based in a country that has banned cross-border sales but permits domestic sales may in some cases sell their products to other countries as well as within their own.
  • There is some scope for companies to offer products online where online sales are banned - as long as they are collected in-store.
  • B2B sales are not affected by online sales bans.
  • In most countries, non-nicotine products can still be sold online.
  • Some member states do not allow companies to have a website visible to consumers or a social media presence.
  • Online retailers must comply with national excise tax requirements.

Reasons to Purchase:

  • Details of how to sell between the different EU countries
  • Details on how to sell online in different EU countries
  • Tax regulations and responsibilities in different countries explained

Who Should Purchase:


  • Tobacco
  • Pharmaceuticals
  • Manufacturers
  • Suppliers and Providers
  • Investors
  • Distributors
  • wholesalers
  • retailers and online retailers
  • Associations
  • Government and regulators
  • Consultancy agencies
  • Legal
  • Advertising

Job Title

  • CEO
  • Business developers
  • Compliance Managers
  • Regulatory and market analysts
  • Project Managers
  • Consultants
  • Operations Manager
  • Managing directors
  • Product manager
  • Marketing director
  • marketing manager
  • lawyer
  • store manager
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1. Executive summary

2. Introduction

3. Selling online to the EU

4. Product, packaging and distance selling

5. Advertising and marketing cross-border implications

6. Taxation and cross-border distance sales

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Note: Product cover images may vary from those shown