E-Cigarettes: Italy: Online Sales Lead The Way

  • ID: 4416288
  • Report
  • Region: Italy
  • 28 pages
  • ECigIntelligence
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FEATURED COMPANIES

  • Puff
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  • Svapodream.it
  • Svapostore.it
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  • Vaporoso.it
  • MORE

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France.

  • Online remained the largest e-cig sales channel in Italy in 2016, with a significant increase in traffic in early 2016 reflecting increased e-cig usage during this period.
  • Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France.
  • Like other e-cig markets, the leading Italian online e-cig retailers drive the majority of traffic in the sector, but do not generally have any offline retail presence.
  • Product pricing in e-liquids and open system kits has remained stable throughout 2016 although more sophisticated hardware has come under pricing pressure over the year.
  • Prices of hardware are generally lower than in comparable mature e-cig markets, although pricing alone does not appear to be a driver of traffic to retailer websites.

Reasons to Purchase:

  • Analysis of why top three websites are so successful
  • Breakdown of online search keywords
  • Analysis of the impact of social media channels

Who Should Purchase:

Sector/Industry

  • Tobacco
  • Pharmaceuticals
  • Manufacturers
  • Suppliers and Providers
  • Investors
  • Distributors
  • wholesalers
  • retailers and online retailers
  • Associations
  • Government and regulators
  • Consultancy agencies
  • Legal
  • Advertising

Job Title

  • CEO
  • Business developers
  • Compliance Managers
  • Regulatory and market analysts
  • Project Managers
  • Consultants
  • Operations Manager
  • Managing directors
  • Product manager
  • Marketing director
  • marketing manager
  • lawyer
  • store manager
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Puff
  • Smooke
  • Svapodream.it
  • Svapostore.it
  • Svapoweb.it
  • Vaporoso.it
  • MORE

1. Executive summary

2. General overview

3. Top 20 analysis

4. Engagement

5. Pricing

Note: Product cover images may vary from those shown
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  • Outletsigarettaelettronica.it
  • Puff
  • Smooke
  • Svapodream.it
  • Svapostore.it
  • Svapoweb.it
  • Vaporoso.it
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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