E-Cigarettes: China: A Market With Massive Potential But Unusual Challenges

  • ID: 4416289
  • Report
  • Region: China
  • 19 pages
  • ECigIntelligence
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In this report, we take an in-depth look at the market in China. The world’s most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world’s vaping hardware being manufactured there. The prevalence of smoking among men, the cheapness of traditional cigarettes supplied by a state monopoly industry, and the lack of desire in most smokers to give up all contribute to resistance to switching to electronic devices.
  • Though China produces most of the hardware for the global e-cigarette market, its domestic market is very small, estimated at around $175m in 2016. In a population of almost 1.4bn, there are an estimated 1m regular vapers.
  • Of these, roughly 60% use open systems.
  • Online distribution accounts for 80% of the market. It is dominated by non-specialist trading websites dealing in home-grown Chinese brands.
  • The push factor from traditional cigarettes to e-cigs for price reasons is weak as the cost of smoking has fallen in real terms.
  • Although e-cig products are cheaper in China than in most other countries, they are relatively costly in relation to earnings.
  • Among Chinese users, vaping is considered more as a lifestyle or fashion choice than as a way to quit smoking, and vape stores have adopted a US West Coast style to exploit this.
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FEATURED COMPANIES

  • Aspire
  • Dekang
  • EVE battery
  • itaste
  • Kangertech
  • Liqua
  • MORE

1. Executive summary

2. Market size

3. Vaper population

4. Form factors

5. Distribution

6. Companies operating in China

7. Comments on online pricing

8. Tobacco as a factor in the market

9. Earnings in China as a factor in the market

10. Associations and useful organisations

11. Appendix

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