- Though China produces most of the hardware for the global e-cigarette market, its domestic market is very small, estimated at around $175m in 2016. In a population of almost 1.4bn, there are an estimated 1m regular vapers.
- Of these, roughly 60% use open systems.
- Online distribution accounts for 80% of the market. It is dominated by non-specialist trading websites dealing in home-grown Chinese brands.
- The push factor from traditional cigarettes to e-cigs for price reasons is weak as the cost of smoking has fallen in real terms.
- Although e-cig products are cheaper in China than in most other countries, they are relatively costly in relation to earnings.
- Among Chinese users, vaping is considered more as a lifestyle or fashion choice than as a way to quit smoking, and vape stores have adopted a US West Coast style to exploit this.
1. Executive summary
2. Market size
3. Vaper population
4. Form factors
6. Companies operating in China
7. Comments on online pricing
8. Tobacco as a factor in the market
9. Earnings in China as a factor in the market
10. Associations and useful organisations