U.S. Consumer Survey: Vapers Moving To Sophisticated Mod Devices

  • ID: 4416290
  • Report
  • Region: United States
  • 33 pages
  • ECigIntelligence
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FEATURED COMPANIES

  • Eleaf
  • Innokin
  • Joyetech
  • KangerTech
  • Smok
  • Wismec
  • MORE

An online survey was carried out on U.S. e-cigarette consumers between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association) and a number of other associations and trade press.

  • In December 2016, we surveyed U.S.-based vapers through an online panel, which sampled the population in four key U.S. regions.
  • The majority of e-cig users chose closed systems as their primary device.
  • The market primarily consists of dual users (75%), a slight decrease on our 2015 survey.
  • Overall, the majority of e-cig users vape less than daily. Even considering vapers who exclusively use e-cigs and not tobacco products (solus users), only 52% of them vape daily.
  • The majority of closed-system sales and a high proportion of open-system sales go through the traditional tobacco channel, which appears to have grown in popularity since 2015.
  • Sales are shifting toward traditional retail channels, which is surprising for open-system users, who generally prefer to shop at vape stores.
  • The open-system market is highly fragmented in terms of brands, especially within e-liquid.
  • Tobacco, menthol and fruit are the most popular flavours and dual users prefer tobacco.
  • The majority of vapers use a secondary device and approximately a quarter use a secondary device belonging to a different type of e-cig.

Who Should Purchase:

Sector/Industry

  • Tobacco
  • Pharmaceuticals
  • Manufacturers
  • Suppliers and Providers
  • Investors
  • Distributors
  • wholesalers
  • retailers and online retailers
  • Associations
  • Government and regulators
  • Consultancy agencies
  • Legal
  • Advertising

Job Title

  • CEO
  • Business developers
  • Compliance Managers
  • Regulatory and market analysts
  • Project Managers
  • Consultants
  • Operations Manager
  • Managing directors
  • Product manager
  • Marketing director
  • marketing manager
  • lawyer
  • store manager
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Eleaf
  • Innokin
  • Joyetech
  • KangerTech
  • Smok
  • Wismec
  • MORE

1. Executive summary

2. Introduction and methodology

3. Respondent profile

4. E-liquids

5. Bottle sizes

6. Nicotine strength

7. Flavour

8. E-liquid brands

9. Hardware

10. Tank component

11. Secondary device use

12. Distribution channels

13. Consumer motivation

14. Key criteria for hardware and e-liquid selection

15. Continued usage

Note: Product cover images may vary from those shown
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  • Eleaf
  • Innokin
  • Joyetech
  • KangerTech
  • Smok
  • Wismec
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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