Global Licensed Merchandise Market 2017-2021 - Product Image

Global Licensed Merchandise Market 2017-2021

  • ID: 4416671
  • Report
  • Region: Global
  • 81 pages
  • TechNavio
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FEATURED COMPANIES

  • Adidas
  • Columbia Sportswear
  • Everlast Worldwide
  • Hanesbrands
  • Mattel
  • Prada
  • MORE
About Licensed Merchandise

Licensing is the process of buying a copyrighted or trademarked property such as name, logo, character, or any other element. It involves two parties, a licensor and a licensee. The licensor owns the property and the licensee buys the license. The use of copyrighted or trademarked property is subjected to certain terms and conditions agreed upon by both the parties. Licensed merchandise refers to the merchandise manufacturers licensing the right to use the name and likeness of artists on the merchandise they produce. They also work together with artists to design and come up with items to sell on the road or at the venue.

The analysts forecast the global licensed merchandise market to grow at a CAGR of 4.37% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global licensed merchandise market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Licensed Merchandise Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Fanatics
  • G-III Apparel Group
  • Hasbro
  • NBCUniversal Media
  • The Walt Disney Company
  • Warner Bros. Consumer Products
Other prominent vendors
  • Adidas
  • Bioworld
  • Cartoon Network
  • Columbia Sportswear
  • DreamWorks Animations
  • Discovery Consumer Products
  • Entertainment One
  • Everlast Worldwide
  • Hanesbrands
  • Knights Apparel
  • Mattel
  • Nike
  • Prada
  • Puma
  • Rainbow
  • Ralph Lauren
  • Reebok
  • Sanrio
  • Twentieth Century Fox Consumer Products
  • Under Armour
Market drivers
  • High viewership of movies and TV shows
  • For a full, detailed list, view the full report
Market challenges
  • Seasonal merchandise sales
  • For a full, detailed list, view the full report
Market trends
  • Rising importance of global box office
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas
  • Columbia Sportswear
  • Everlast Worldwide
  • Hanesbrands
  • Mattel
  • Prada
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Market outline
PART 05: Market landscape
  • Market overview
  • Global licensed merchandise market
  • Five forces analysis
PART 06: Market segmentation by category
  • Global licensed merchandise market by category
  • Global licensed merchandise market by entertainment
  • Global licensed merchandise market by corporate trademarks
  • Global licensed merchandise market by fashion
  • Global licensed merchandise market by sports
  • Global licensed merchandise market by others
PART 07: Market segmentation by product type
  • Global licensed merchandise market by product type
  • Global licensed merchandise market by apparels
  • Global licensed merchandise market by toys
  • Global licensed merchandise market by accessories
  • Global licensed merchandise market by video games
  • Global licensed merchandise market by home décor
  • Global licensed merchandise market by others
PART 08: Buying criteria
  • Buying criteria
PART 09: Geographical segmentation
  • Global licensed merchandise market by geography
  • Licensed merchandise market in Americas
  • Licensed merchandise market in EMEA
  • Licensed merchandise market in APAC
PART 10: Key leading countries
  • Global licensed merchandise market by key leading countries
  • US
  • UK
  • Japan
  • Germany
  • Canada
  • China
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Market challenges
PART 13: Market trends

PART 14: Vendor landscape
  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Overview of global licensed merchandise market
Exhibit 02: Global licensed merchandise market 2016-2021 ($ billions)
Exhibit 03: Global licensed merchandise market 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global licensed merchandise market by category 2016-2021 (% revenue)
Exhibit 06: Global licensed merchandise market by entertainment 2016-2021 ($ billions)
Exhibit 07: Global licensed merchandise market by corporate trademarks 2016-2021 ($ billions)
Exhibit 08: Global licensed merchandise market by fashion 2016-2021 ($ billions)
Exhibit 09: Global licensed merchandise market by sports 2016-2021 ($ billions)
Exhibit 10: Global licensed merchandise market by others 2016-2021 ($ billions)
Exhibit 11: Global licensed merchandise market by product type 2016-2021 (% revenue)
Exhibit 12: Global licensed merchandise market by apparels 2016-2021 ($ billions)
Exhibit 13: Global licensed merchandise market by toys 2016-2021 ($ billions)
Exhibit 14: Global licensed merchandise market by accessories 2016-2021 ($ billions)
Exhibit 15: Global licensed merchandise market by video games 2016-2021 ($ billions)
Exhibit 16: Global licensed merchandise market by home décor 2016-2021 ($ billions)
Exhibit 17: Global licensed merchandise market by others 2016-2021 ($ billions)
Exhibit 18: Buying criteria of licensed merchandise
Exhibit 19: Global licensed merchandise market by geography 2016-2021 (% revenue)
Exhibit 20: Revenue comparison of global licensed merchandise market by geography ($ billions)
Exhibit 21: CAGR comparison of global licensed merchandise market by geography ($ billions)
Exhibit 22: Licensed merchandise market in Americas 2016-2021 ($ billions)
Exhibit 23: Licensed merchandise market in EMEA 2016-2021 ($ billions)
Exhibit 24: Licensed merchandise market in APAC 2016-2021 ($ billions)
Exhibit 25: Key leading countries in global licensed merchandise market (% revenue)
Exhibit 26: Licensed merchandise market in US 2016-2021 ($ billions)
Exhibit 27: Licensed merchandise market in UK 2016-2021 ($ billions)
Exhibit 28: Licensed merchandise market in Japan 2016-2021 ($ billions)
Exhibit 29: Licensed merchandise market in Germany 2016-2021 ($ billions)
Exhibit 30: Licensed merchandise market in Canada 2016-2021 ($ billions)
Exhibit 31: Licensed merchandise market in China 2016-2021 ($ billions)
Exhibit 32: Other prominent vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas
  • Columbia Sportswear
  • Everlast Worldwide
  • Hanesbrands
  • Mattel
  • Prada
  • MORE
New Report Released: – Global Licensed Merchandise Market 2017-2021

The author of the report recognizes the following companies as the key players in the global licensed merchandise market: Fanatics, G-III Apparel Group, Hasbro, NBCUniversal Media, The Walt Disney Company, and Warner Bros. Consumer Products.

Other Prominent Vendors in the market are: Adidas, Bioworld, Cartoon Network, Columbia Sportswear, DreamWorks Animations, Discovery Consumer Products, Entertainment One, Everlast Worldwide, Hanesbrands, Knights Apparel, Mattel, Nike, Prada, Puma, Rainbow, Ralph Lauren, Reebok, Sanrio, Twentieth Century Fox Consumer Products, and Under Armour.

Commenting on the report, an analyst from the research team said: “One trend in the market is rising importance of global box office. The box office market is currently observing a rise in importance of the international box office as compared with the local or regional box office. Films are now targeted to cater the international audience.”

According to the report, one driver in the market is high viewership of movies and TV shows. The fame of movie franchises such as James Bond, Star Wars, and Marvel are accelerating the growth of the licensed merchandise market. Blockbusters like Frozen, Star Wars, Despicable Me, and Batman vs. Superman: Dawn of Justice have generated more than $100 billion in retail sales. Many specialty stores also focus on TV shows such as Game of Thrones, Penny Dreadful, Breaking Bad, Big Bang Theory, and Friends.

Further, the report states that one challenge in the market is seasonal merchandise sales. There are a large number of movie and TV characters and properties that are short-lived. Manufacturers and licensors register sales around the release of a movie or TV program, owing to the novelty of the characters and properties. With the passage of time, these characters and properties start disappearing from consumers’ mind as well as retail shelves. This leads to the accumulation of dead stocks with retailers. To overcome this situation, retailers usually opt for blockbuster and evergreen merchandises.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Fanatics
  • G-III Apparel Group
  • Hasbro
  • NBCUniversal Media
  • The Walt Disney Company
  • Warner Bros. Consumer Products
  • Adidas
  • Bioworld
  • Cartoon Network
  • Columbia Sportswear
  • DreamWorks Animations
  • Discovery Consumer Products
  • Entertainment One
  • Everlast Worldwide
  • Hanesbrands
  • Knights Apparel
  • Mattel
  • Nike
  • Prada
  • Puma
  • Rainbow
  • Ralph Lauren
  • Reebok
  • Sanrio
  • Twentieth Century Fox Consumer Products
  • Under Armour
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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