Egypt is the 32nd largest economy in the world, with a nominal GDP of over USD$ 330 Billion in 2016. The country has suffered from political and economic instability following the Arab Spring revolution in 2011. The unemployment rate rose sharply after the protests began, and has since been consistently over 12%, but despite this, GDP per capita has steadily increased over the last five years. Inflation oscillated around 10% after the 2008 global financial crash, but it has soared to over 30% due to a sudden devaluation of the Egyptian Pound in November 2016.
Egyptian foodservice profit sector generated a total revenue of over EGP 222 Billion (USD$ 21.9 Billion) in 2016. The QSR channel represents a 30.6% market share of the Egyptian foodservice sector. The channel’s sales value is forecast to accelerate at a CAGR of 1.3% during 2016-2021.
At a market valuation of just under EGP 78.5 Billion in 2016, the FSR channel is the largest foodservice channel by sales value. Between 2014 and 2016, the value of the FSR channel increased at a CAGR of 1.3%. In 2016, the pub, club and bar channel was the fourth-most valuable foodservice profit sector channel; it generated a revenue representing 6.1% of the total market sales value.
The report 'Egypt - The Future of Foodservice to 2021', provides extensive insight and analysis of the Egyptian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
In particular, this report provides the following:
- Overview of Egypt's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Egypt's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of three key channels (QSR, FSR and Pubs, Clubs and Bars) within Egypt's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Egyptian population.
- Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Egyptian foodservice market.
- The QSR channel is highly fragmented; just 4.6% of outlets are owned by chain operators, but they over-trade relative to this. Over the next five years, revenue growth of chain operators is forecast to be markedly stronger than that of independents. Surveys found a significant proportion of consumers actively seek QSR that they perceive to be inexpensive.
- The FSR channel is the most consolidated of all major channels, and chains over-trade relative to their share of the number of outlets. FSR will be the greatest beneficiary of the paradigm shift towards takeaway transactions. The advent of delivery service apps will mean that consumers no longer need to compromise between convenience and the quality of their meal.
- A trend towards greater health consciousness is growing worldwide, and surveys highlighted large portions of Egpytian consumers finding difficulty in eating healthily when out. This indicates there are growth opportunities to be found in offering ‘healthy indulgent’ options, a foodservice trend which has achieved great success in mature foodservice markets such as the US and UK.
- Given the decline of tourism in the country, and that alcohol consumption among locals is less popular than in other countries, pubs, clubs and bars will need to diversify their appeal to remain as profitable.
- Specific forecasts of the Egyptian foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Egypt's foodservice market.
GDP and Consumer Price Index
Population and demographic highlights
monthly household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Full Service Restaurants (FSR)
Summary and key take-out
Pubs, Clubs and bars
Summary and key take-out
Cost Sector Metrics
Cost operator trends - historic and future growth
Data and channel share breakdown