Top Growth Opportunities: Savory Snacks in New Zealand

  • ID: 4416744
  • Report
  • Region: New Zealand
  • 116 pages
  • GlobalData
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FEATURED COMPANIES

  • Conagra Brands Inc.
  • Ekta Food Products
  • Macy & Tailor
  • Plant Snacks
  • Prolife Foods Ltd
  • Snyder`s-Lance Inc.
  • MORE
Top Growth Opportunities: Savory Snacks in New Zealand

Summary

Amongst the top ten savory snacks markets, New Zealand ranks fourth in terms of per capita expenditure (in US$ terms) in 2016, following the US, the UK, and Japan. Furthermore, with rising health-consciousness and increased disposable incomes, consumers in New Zealand are willing to spend more on better quality savory snacks products featuring natural ingredients and tagged with health & wellness claims. Consequently, the per capita expenditure on savory snacks products is expected to rise at a CAGR of 4.2% during the next five years.

With an increase in employment rate and rising disposable incomes, the time-scarce working population in New Zealand with long working hours and busy lives are changing their consumption patterns. Instead of having proper sit-down meals, consumers snack more often, which is aiding growth in the savory snacks market.

Potato chips has been the most valuable category in the market and is forecast to register growth at a CAGR of 3.7% during 2016-2021. The popcorn category is expected to record the fastest growth during 2016-2021 and is estimated to be worth of US$24.2 Million by 2021.

The report 'Top Growth Opportunities: Savory Snacks in New Zealand', provides detailed analysis of how to target the best growth opportunities for savory snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in New Zealand and case studies.

In particular, this report provides the following analysis -
  • Key consumer demographic groups driving consumption within New Zealand. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for New Zealand, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Conagra Brands, Inc., Davies Foods, Ekta Food Products, Eskal Foods, The Kellogg Company, Macy & Tailor , Pepsico, Plant Snacks, Progressive Enterprises, Prolife Foods Ltd, Shultz Foods Co, Snyder`s-Lance, Inc., Universal Robina.

Scope
  • New Zealand’s Savory Snacks market is the smallest among the top 10 countries in value terms, however, it is forecast to show a substantial growth over 2016-2021
  • Across all the Savory Snacks categories, Potato Chips category has lowest consolidation rate, presenting opportunities for new market players
  • Across all the age groups, youngest consumers, aged 0-15 account for the highest share of consumption across most of the Savory Snacks categories.
  • Over 2016-2021,Potato Chips will remain the highest value category, while Popcorn is expected to record the fastest value growth in US$ over the same period.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of New Zealand's Savory Snacks consumers.
  • This is based on The unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Conagra Brands Inc.
  • Ekta Food Products
  • Macy & Tailor
  • Plant Snacks
  • Prolife Foods Ltd
  • Snyder`s-Lance Inc.
  • MORE
1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & Cereals retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key health & wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
’s strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
Note: Product cover images may vary from those shown
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  • Conagra Brands Inc.
  • Davies Foods
  • Ekta Food Products
  • Eskal Foods
  • The Kellogg Company
  • Macy & Tailor
  • Pepsico
  • Plant Snacks
  • Progressive Enterprises
  • Prolife Foods Ltd
  • Shultz Foods Co
  • Snyder`s-Lance Inc.
  • Universal Robina
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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