Top Growth Opportunities: Savory Snacks in Japan

  • ID: 4416745
  • Report
  • Region: Japan
  • 118 pages
  • GlobalData
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  • 7-Eleven
  • Bourbon Corporation Japan
  • Family Mart
  • Japan Frito Lay
  • Koikeya
  • Maruetsu
  • MORE
Top Growth Opportunities: Savory Snacks in Japan


Japan ranks third amongst the top ten countries in terms of per capita expenditure (in US$ terms). The per capita expenditure on savory snacks in US$ terms has declined at a CAGR of 2.7% in the last five years, but is forecast to grow during 2016-2021. This growth is primarily attributed to an improved economy and growing wage levels, resulting in higher disposable income among Japanese consumers.

Japanese savory snacks market decline was mostly local currency related, with a large improvement in the sector’s growth expected for the period 2016-2021. With a rising employment rate and high disposable incomes, time-poor working consumers in the country seek out convenient savory snacks products to consume on-the-go.

Moreover, consumers in Japan are increasingly willing to try convenient and innovative products with new flavours and tastes. Consequently, the market is expected to register high growth during 2016-2021, when compared to 2011-2016, and is expected to be worth US$11,704 Million by 2021.

Ethnic/traditional snacks, the leading value category, is expected to record the fastest growth at a CAGR of 7.5% during 2016-2021, followed by the processed snacks and potato chips categories. On the other hand, pretzels, the smallest value category, are expected to grow at a CAGR of 3.3% during 2016-2021.

The report 'Top Growth Opportunities: Savory Snacks in Japan', identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category.

In particular, this report provides access to the following:
  • Key consumer demographic groups driving consumption within the Japanese market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups 'over' consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • The degree of influence that the 20 key consumer trends identified by have on Dairy & Soy Food consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Malaysia-specific product innovation targeting key consumer needs.
Companies mentioned in this report: AEON Co, Ito-Yokado, Maruetsu, 7-Eleven, Family Mart, Calbee, Inc., Bourbon Corporation Japan, Kameda Seika Co.,Ltd., PepsiCo, Inc., Kraft Heinz Company, Koikeya, Morinaga & Co., Oyatsu Company, Japan Frito Lay.

  • The Japanese Savory Snacks market declined during 2011-2016 in US dollar terms, mostly due to depreciation of the Japanese yen against the US dollar during the time period.
  • The forecast for an improved annual growth between 2016 and 2021, is a result of both the strengthening of the Japanese currency, as well as consumers’ increasing need of quick and convenient food.
  • Innovation in this sector will drive consumption growth, especially amongst young adults, as working lives become busier and consumer try to fit more activities in their increasingly time-scarce lives.
  • Although snacking has not traditionally been part of the Japanese diet, Western influences and pairing snacks with alcoholic drinks will boost demand.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Japan's Savory Snacks consumers.
  • This is based on The unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
2 of 4


  • 7-Eleven
  • Bourbon Corporation Japan
  • Family Mart
  • Japan Frito Lay
  • Koikeya
  • Maruetsu
  • MORE
1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Savory snacks retail channel share
Key retail channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
’s strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Strategic issues map
Contribution to value change by Health & Wellness claim, 2016-2021
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Note: Product cover images may vary from those shown
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4 of 4
  • AEON Co
  • Ito-Yokado
  • Maruetsu
  • 7-Eleven
  • Family Mart
  • Calbee Inc.
  • Bourbon Corporation Japan
  • Kameda Seika Co. Ltd.
  • PepsiCo Inc.
  • Kraft Heinz Company
  • Koikeya
  • Morinaga & Co.
  • Oyatsu Company
  • Japan Frito Lay
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown