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Technologies Transforming Digital Media and Advertising

  • ID: 4418527
  • Report
  • September 2017
  • Region: Global
  • 46 Pages
  • Frost & Sullivan
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Technology Drivers for Media and Entertainment Industry With Analysis on Stakeholders and Their Innovations

This research provides an analysis of the numerous opportunities Information and Communication Technology (ICT) offers for the media and advertising industry, where ICT can be applied to solve existing industry challenges. It also identifies unmet needs and technology and application developments that enable innovations and drive market growth for the media industry.

The advent of ICT in the media and advertising industry offers the promise of dramatically transforming media activities by offering solutions for micro payments, copyright management, social media analysis, and broadcast scheduling.

In brief, this research service provides the following:

  • A brief overview of ICT in the media industry
  • A snapshot on Drivers/Constraints
  • Impact of ICT technologies across the value chain
  • Technology convergence impacting media and advertising
  • Disruptive opportunities and key initiatives
  • Key patents and trends
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1. Executive Summary
1.1 Research Scope
1.2 Research Methodology
1.3 Key Findings

2. Industry Overview
2.1 ICT Is Transforming Traditional Media Applications
2.2 BDAs are Being Used in Digital Marketing and Advertisements to Track and Monitor User Behavior
2.3 Wipro and Maxicaster Have Partnered for Over-the-Top Multicast and Multiscreen solutions
2.4 Factors Influencing Adoption

3. Technology Impact
3.1 Blockchain Is a Distributed Ledger that is Programmed to Record Financial and Non-financial Transactions
3.2 Blockchain Will Eliminate Copyright Issues
3.3 Musicoin is a Decentralized Transaction System that Enables Creators to Define their Own Licensing Policy
3.4 BDA Overcomes the Limitations of Traditional Data Warehouses in Terms of Scalability and Low Processing Speed
3.5 Big Data Will Help Broadcasters to Offer Customized Plans Based on Users’ Choice
3.6 Biztream Analytics Platform Allows Organizations to Acquire Real-time Actionable Insights from Social Media Feeds
3.7 AI is Enabling Automated Decision Making with High Accuracy Based on Data Driven Intelligence
3.8 AI Techniques Will be Used to Compress Media and Optimize Network Data Transfer
3.9 Quantifind Offers Machine Learning-based Analytics Solutions
3.10 5G Will Reduce Latency from 50 Milliseconds to up to 1 Millisecond
3.11 5G Will Significantly Reduce Data Consumption during Live Video Streaming
3.12 Government Initiatives Drive most of the Funding in 5G for Collaborative Technology Development
3.13 Technology Advancement in MR Has Enabled More Creative and Innovative Ways for Customer Engagement
3.14 Using Virtual Reality Live Events Can Be Completely Transformed
3.15 AR and VR Experienced All-time High Funding in 2016

4. Technology Convergence
4.1 Convergence Will Reduce the Manual and Complex Job of Extracting News Feeds from Social Media
4.2 The Convergence of Virtual Reality, Cloud Computing and 5G Network Will offer High Quality Video and Gaming Experience
4.3 Convergence of BDA and Cloud will Help Companies to Store Copious Amounts of Data at Low Cost

5. Growth Opportunities
5.1 Growth Opportunities - BDA Will Offer Cost-Effective Data Management Solutions
5.2 Blockchain will Help to Tackle Piracy and Micro Payment Issues

6. Key Initiatives and Future Opportunities
6.1 Technology Innovations Enable Live 3D Viewing Experience and Immersive Cinematic Experience
6.2 Artists Will Use Blockchain for Music Sharing Without any Record Labels or Intermediaries

7. Analyst Insights
7.1 ICT technologies will Erode Traditional Data Management Solutions and Will Offer More Advanced and Cost-effective Solutions

8. Key Contacts

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