Consumer Types: US

  • ID: 4419880
  • Report
  • Region: United States
  • 39 pages
  • Euromonitor International
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The research explores the preferences and behaviour of five consumer types in the US across several topic areas, including personal traits, healthy living, shopping and green influences, technology, and eating and drinking. The results are based on responses to The flagship Global Consumer Trends survey 2016, which includes 28,000 online consumers in 20 countries.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
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Consumer Types: US
  • Introduction to US Consumer Types
  • Introduction to US consumers types
  • Introduction to US consumers
  • Introduction to Japan Consumer Types
  • Lifestyle Habits and Preferences
  • Lifestyles habits and preferences
  • Following US Consumers through the Path to Purchase
  • Demographic Breakdowns of US Consumer Types
  • Research Overview
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